close

DJs

Master Class: Duane DaRock by DJ Layne Luv

Duane DaRock Long Way

Napoleon Hill goes on record with his book Think And Grow Rich telling the reader the very day he was sent on a mission to seek out the most successful people in the nation at that time, and develop a formula for how they became that way. The proposition was set by steel giant Andrew Carnegie. The two things I took from that fateful encounter is that successful men act quickly and change their minds slowly. 2nd, is belief,  will take you further than you can ever imagine. My point is, had Napoleon Hill let the knock of opportunity pass him by, by not recognizing a jewel (opportunity) handed to him from greatness, he might have robbed the world of some of the greatest entrepreneurs of our time inspired by his book. In July of 2017, in a conference room in Raleigh North Carolina, filled with DJ’s and radio personalities, I also felt the knock of opportunity when I heard the story of Duane DaRock…as told by Duane DaRock, and my journey has not been the same since. When he told the story of being homeless, I was at the time on the verge of being homeless and I didn’t know how I was going to get to North Carolina, let alone eat while I was down there. But one week before his breaking point…his life changed. One chance meeting with a legendary rapper solidified his place in music history. Ladies and Gentleman… Legendary Producer Duane DaRock.

SO: Mr. DaRock, so glad you could join Straight Official today. When you spoke at the Fleet Music Conference this past summer, you had something different to say vs, just talking about the music business itself, you wanted to drive home positive energy and vibrations. What made those things the forefront of your message?

DD: Well I’ve known about the power of vibration since I was 4 years old and the gift that came with that was being in tune with the vibrations of the universe and whatever you think about you bring about. The game changer for me was when my grandfather died when I was 12, that’s when I jumped in the music business which makes 32 years being in the music game. I will solely accredit the things I’ve accomplished in this business based on it being all about positive energy, good vibrations.

SO: So where did determination play a factor in your will to make it in the music business?

DD: Like I said I knew at the age of 12 what I wanted to do, so I let nothing or no one take me off of that path. So in 93′ I started producing records with the help of a man by the name of Steven Brown. He was a jazz musician. What happened was, I couldn’t find anyone to make beats for me being that I was from the Boston area. So I learned what I could until eventually I became self contained until the fateful day I met Big Daddy Kane. From there I started producing beats for Digable Planets, Kool Moe Dee, Rakim, LL Cool J and the list goes on.

SO: I know the story , but for those that need to hear this, tell the inspiring story of how you met Big Daddy Kane.

DD: Ok so I was homeless. My girl kicked me out and I was bouncing from place to place and I was starving. I was starving to the point my homie said I needed to go get some food assistance. I got all the way there and something came over me and I said NO! I’m dope…I’m dope. I went home to make some rice because it’s all I had to eat….as I’m pouring the rice in the pot, a jar from the cabinet falls and breaks into the pot of rice. I pick out the big pieces but mind you the little pieces are still in there, I literally ate glass that night. This sparked not only a fire but a fearlessness in me. About a week later, I went to the Big Daddy Kane concert on a mission to let Kane hear my beats. I tell the security that I’m one of Kane’s dancers. Security wasn’t having it. So as fate would have it, a fight broke out distracting security and so I ran. I didn’t know where I was running to, but I ran right into the back of Big Daddy Kane. I told him what I did and he listened to the beats. While he’s doing this, I can see security coming to get me. And in true Kane cool fashion. He gives this look to say, “Can’t you see he’s with me?” The very next day I’m in the studio with Kane and I’m officially in the music business. But let’s be clear…I’ve been homeless even two other times after that. I’ve made money, lost it, made it again. It was a clear lesson from God to stay humble. The Lord giveth and he taketh away.

SO: You and Jadakiss seem to have a trusting working relationship. How did that come about?

DD: I met Jadakiss through the actor Duane Martin. I did a song for a movie called Hustle and Heat. Duane Martin and Jadakiss both played in that movie, so through working together, we just kept building until eventually we ended up doing the song Letter To Big with Faith Evans which ended being the main song on the Biggie movie. But let me backtrack. I met Faith one night because I was hungry and I listened to my craving and went to Fat Burger. What I thought was a craving, was in fact that I was being guided by the vibrations. When I saw her, I told her about my studio, she came back and heard a couple tracks and that night I penned the hook to Letter To Big.

SO: What do you say to the theory that people sell their souls to get into the music industry?

DD: First of all, your soul is not for sale, so you can’t literally sell your soul. But I will say that when you go against who you are to gain some sort of stardom or unearned favor, you are then going against who you are morally and that’s why you see the heavy drugs and heavy drinking because some people in the industry have made deals that compromise who they were, so they drink to escape their now reality. You can be in this business without succumbing to the tricks of people trying to tap into your inner core of who you are. But thats why you have to operate on a high vibration so you can recognize and avoid that trap.

“When you link with demonic forces for superficial gain, you go against the will of God and that’s what selling your soul means to me.” -Duane DaRock

SO: Who’s responsible for how you ethically move throughout the music business and keep your integrity?

DD: HAHAHAHA make sure you put this in there. And put my laugh in big bold letter too. There so many artists today that wouldn’t have gotten where they are without the people they shitted on, pimped and played. A lot of ghost writers and ghost producers will never see the light of day. They receive no credit and are getting robbed regularly. But these are they same people responsible for the success you see in today’s artists. A lot of people at the top…stole their way to the top. There are a lot of wolves in this industry, but I consider myself a lion. A Lion moves gracefully and knows it rules that land. A Lion commands and takes what he wants when he is hungry. A wolf plots, plans and preys on anything weaker. A wolf is constantly looking to devour, a Lion attacks only when necessary .

SO: What’s your final word for today’s up and coming musicians?

DD: When you’re tapped in to your inner guidance, it will tell you what you need to do. Stop saying “I’m chasing my dreams.” If someone tells you to “Chase your dreams” smack the shit out of em. Anything you are chasing is obviously running away from you. The words you want to use is that I’m attracting my reality…I am manifesting my dreams. You’re talking about the guy that was homeless three times yet Kevin Hart used my song about struggle to be the main song for his movie. It can happen for you if you believe in yourself. I’m Duane DaRock and I stand by what I’ve said.

@DJLAYNELUV

@DuaneDaRock

@StraightOfficialMag

@StateOfHip_Hop

@FleetDJs

 

 

 

 

 

 

 

read more

[INTERVIEW] GET TO KNOW FLEET PRESIDENT DJ O.S

IMG_20171010_182920

Finally had the chance to sit down with Fleet President DJ O.S, not only does he know his music he is such a comedian as well. I must say being apart of Fleet has been wonderful to me and to work with all the amazing people that make up Fleet is nothing short of greatness!

SO: HOW LONG HAVE YOU BEEN DOING THIS AND/OR HOW DID YOU GET INTO IT?

OS: I’VE BEEN DJING SINCE I WAS 16 AND I HEARD SOME DJS ON THE RADIO AND AFTER THAT IT WAS ON.

SO: BEING THAT YOU ARE THE PRESIDENT OF FLEET DJS, WHAT WAS THE STARTING POINT ON THAT JOURNEY?

OS: I BECAME THE PRESIDENT BECAUSE KLASSIK ASKED ME AND BEFORE THAT I PUT IN ALOT OF HARD WORK WITH THE FLEET BY DOING MIXTAPES AND DOING INTERVIEWS ON MY RADIO MIXSHOWS. I TOTALLY BELIEVE IN THE BRAND AND I LOVE WORKING WITH OTHER DJS.

SO:HOW DID YOU MEET KLASSIC (CEO)?

OS:I MET KLASSIK OVER TEN YEARS AGO WE HAVE MUTUAL FRIENDS IN NEWARK NJ WHERE I USED TO LIVE AND I WAS ASKED TO BE A FLEET DJ AND ME AND HIM TALKED EVERYDAY FOR THE LAST 5-6 YEARS SINCE WE STARTED FLEET RADIO AND THE FLEET DJ CONFERENCE.

SO: RIGHT NOW WHO ARE YOU LISTENING TO? HOW DID YOU GET INTO DJING, WAS IT SOMETHING YOU WANTED TO DO?

OS: I WAS ALWAYS INTO MUSIC AND AFTER WATCHING A MOVIE CALLED BEASTSTREET I KNEW BEING A DJ WAS SOMETHING I WANTED TO DO. MY MOTHER ALWAYS HAD MUSIC PLAYING AND THE LOVE I HAVE FOR HIP HOP IS A NO BRAINER. AS FAR AS WHAT I AM LISTENING TO RIGHT NOW IS ALOT OF CLASSIC 70S AND 80S MUSIC LIKE A OLD MOVIE SOUNDTRACKS. AS FAR AS THE NEW MUSIC I’M REALLY LIKING THIS RAPSODY ALBUM. ITS REFRESHING.

SO: SO WHAT ARE THE NEXT FLEET EVENTS AND WHEN CAN WE CATCH YOU ON THE STATION?

OS: WELL THERE ARE SO MANY FLEET EVENTS BUT THE NEXT BIG ONE IS FLEET WEEK IN HOUSTON TEXAS. IT WILL BE A GREAT WEEK FULL OF SHOWCASES, PARTIES,AND COMMUNITY EVENTS IN DECEMEMBER.

IM ON FLEET DJ RADIO WEEKDAYS 8AM-9AM AND EVERYFRIDAY 7PM-9PM. IM ALSO ON RADIO IN FAYETVILLE NC ON 104.5 FM EVERY FRIDAY 9PM-11PM. I AM THE PROGRAM DIRECTOR FOR FLEET DJ RADIO, CLASSIC FLEET RADIO AND FLEET RNB STATION

There you have folks Fleet DJs very own DJ OS (President, Program director for Fleet DJ radio as well as Classic fleet radio. Like I’ve said before it ain’t official until it’s been featured on Straight Official! #GetSom

read more

[New Mixtape] DJ Samore W.Y.K.B.I. 8

LKNO8457

New mixtape alert form DJ Samore hosted by one of Atlanta’s hottest radio personalities, Ferrari Simmions. This mixtape is a collection of hot the hottest jams we are rocking to going into 4th quarter. Hit records from Future, Chris Brown, Yo Gotti, and new exclusives from D4L, Sevyn Streeter. You must give this mixtape a listen to it will take you thru many levels of ratchettness…

read more

[Web Series] DJ Samore Top 5 Episode 34

Screen-Shot-2017-02-07-at-10.28.06-PM

Check out the latest episode from DJ Samore Top 5 Show on the Innovative Black Station. The DJ Samore Top 5, is all about the top 5 records that are on the radio (according to the mediabase/neilson bds charts), the streets, and whats that next record. DJ Samore also recaps the top headlines going on in music/film/tv/entertainment. Episode 34, spotlights new music from Chivonne SayWhat, Sza, and Chris Brown. Check it out here.

read more

[SONG REVIEW] SLIM THUG & KILLA KYLEON – “PEEKABOSS”- Get Hip W/DJ Mos Precious

get hip with dj mos precious

Wow, SO I am back! I missed you guys!

Remember with you stayed up all night waiting on Santa to bring his tail down the fireplace with cookies and goodies. Its time to release those goodies to all our readers!

Get Hip With DJ Mos Precious bringing you a exclusive song from the Houston fave ‘Slim Thug” and his special aquaintant by the name of Killa Kyleon. These fellas link up and surely bring the sugar and the spicy on this double decked out song. I appreciate the drop down beats more these days as I getting situated in my new home of Texas.

Their new collaboration called “Peekaboss” is raw and uncut, just the way I like it! Ha!

Make sure you mark on your calendars for their new album coming soon!

Check out this straight official track right now!

read more

Life Expectancy: Money, Health & Hip Hop by DJ Layne Luv

Hip Hop Health Picture

How Can We Make A Healthy Lifestyle Cool In Hip Hop? 

In the United States, being a young & black guarantees a person born under those circumstances a significant amount of obstacle & struggle. Not only is the African American still inferior economically, the race’s environment has a high percentage of being subject to, poor diet, questionable healthcare (which means they can’t afford adequate treatment for disease), and violence (whether it be amongst each other or by the hands of law enforcement). Even in a time where the life expectance for the average human is 75, throughout time, a lower number has always been the case for the African American male. This is because the African American race has always had to survive under the most stressful conditions dating back to slavery. But my question is, why isn’t health and money for healthcare brought up more in the Hip-Hop community? How Can We Make A Healthy Lifestyle Cool In Hip Hop? Is it because it doesn’t weigh in on the “cool” factors to talk about? Is it because dying or the threat thereof  has become the ultimate badge of honor? Why are we still having to do fundraisers and benefits for disease treatment and funerals? What financial plans are in place for rappers, DJ’s and B-Boys when they get sick or expire?

These are tough questions, however most of these issues could be solved with the proper funding and education around the matter of Hip-Hop and Health. We just recently lost Prodigy of Mobb Deep who battled sickle cell all his life. Sean Price of the group Heltah Skeltah passed away in his sleep in 2015. Heavy D died from a blood clot in his lung but it was later found out he did in fact have heart disease. Big Pun actually died of cardiac arrest.

I’m from Columbus Ohio, so even though this is a national publication, I want to honor an iconic rapper from my city who was special to us in the #614 and recently passed away… Sheron “Neswordz” Colbert  #RIH

Now let’s stop for a second, because I don’t want to get into the rappers that died at the hands of violence because that’s not where I’m going with this blog.

This is my point:

Hip Hop will be 44 years old this year. This means that the pioneers of Hip Hop are either senior citizens or on their way to being senior citizens. This means (God forbid) we may be losing a lot more Hip Hop icons in the “hopefully” distant future. But I’m noticing the mortality rate decreasing in age within the culture and I wanted to bring awareness to it in this blog.

One thing I loved about our last presidential administration, Big Up Obamas!, is that the Hip Hop community put them in office and President Barack and First Lady Michelle made it their business to bring awareness to healthcare and education directly to the minority in America.

How Can We Make A Healthy Lifestyle Cool In Hip Hop? 

How can we make LIVING cool in Hip Hop? How do we celebrate Life instead of Death? And most important, how do we put Financial well-being and Health together in this culture?

It definitely takes money and good decisions to be healthy. And maybe that’s why a healthy lifestyle isn’t cool to most young adults. Because Hip Hop from the beginning was all about taking the risk. Living on the edge. The new Rock N Roll. While Jay Z’s new 4:44 album is a great album to raise consciousness, the radio still bellows “Percocet, Molly Percocet” in regular rotation. Twerking videos and Drug money to the ear still resonates among adolescence. I get it! A safe lifestyle is a boring lifestyle. But yet, after the facade is lifted, and something tragic happens, all of the sudden we see that the rapper with money to the ear doesn’t really have sustainable income to treat the calamity.

Here’s this…The hardbody has always been the thing in Hip Hop, but what you don’t realize is Will Smith, LL Cool J, 50 Cent, Fantasia and Ashanti live very healthy lifestyles. They don’t engage in Marijuana, Alcohol or any other recreational drugs. Rumor has it that rapper Future…lol….doesn’t drink Lean or pop pills…but he advertises it to the youth in his music. So from that standpoint, what’s being fed to the public may appear to be a cooler lifestyle, trust me, eating right and adding exercise to your lifestyle will increase your chances of living a long and productive life.

Am I the old head in the room? Probably. But that doesn’t mean I can’t put this On The Table (Pun Intended) If you are one those people that just so happens to want to pursue or are pursuing a career in Hip Hop. Please take your health seriously. Black N Milds look cool until you get lung cancer. Sleeping with Twerk video models are cool until you get HIV. Living reckless with a bunch of beefs looks cool until we have to bury you and someone has to pick up those expenses. Live for today but plan like you will live tomorrow. Put a financial plan in place so that if anything does happen, you have your family taken care of.

It’s a new day! Taking care of yourself and your family is the “New Gangsta”

Follow these on Instagram:

@DJLAYNELUV

@UptownWeekly

@FleetDJs

read more

[MIXX] DJ HYPNOTIC: WEST VA’S DEEJAY

IMG_0394

DJ HYPNOTIC from the eastern panhandle of West Virginia is a radio, club and mixtape deejay that needs to be witnessed live internationally. He’s mixing with his blasting personality makes you feel the vibe.

http://Twitter.com/djhypnotic

From spinning at colleges to the cities in DMV, DJ HYPNOTIC never forgot about keeping the clubs vibin in the smaller cities of Virginia, West Virginia and Maryland.

DJ HYPNOTIC has an ear for music and has found a way to blend all genres of music to hiphop creating a wave of fans while introducing hiphop heads to others forms of Music.

That’s why DJ HYPNOTIC is the celebrity DJ.

read more

One Mans Art….A conversation with Louis Picasso by @DJLayneLuv

IMG_0807

When your 20 year old daughter tells you “Daddy you have to listen to this artist….” with all of her enthusiasm, you have no choice but to drop everything and give her your undivided attention. The back story is that she was attending a listening party and she got there extremely early to find a young man setting up stage and lighting. As she engaged in conversation with the young man she became intrigued by his views and outlook on certain things. They ended their small talk without any exchange of names. She gradually attended the party to the progression of the featured artist for the evening. As they introduce the featured artist, she then made the connection with the moment of clarity. Louis Picasso was the gentleman from earlier setting up his own show. She was even more impressed with the quality of his music.

Come to find out, he’s well known in Ypsilanti Michigan and has a commendable following. With his latest single Gold, he’s booked for a few dates across the country including some dates in California.

It is one thing to know a person by their art…but to get to know the authentic person behind the art is something totally different altogether. When I speak to masterful musicians, I am so amazed by their humility and dedication to their craft. This conversation gave me hope for my daughters generation. So much is lost in translation based on age differences that when two people put aside those prejudices, they find they have a lot more in common than not. Speaking to this young man made it refreshing that he is in my daughters circle. And Oh! did I forget to mention she is helping with his artist management now?

Ladies and gentleman… Louis Picasso

OTT: I’m always interested in the inner workings of an independent artists journey considering I’m one myself. So tell us how did you get into music?

LP: As with a lot of musicians, my entire family is involved with music. Everybody sings, everybody plays and instrument, so I was kind of born into it. However, I didn’t start writing music until about 2008. It was like another way to express myself verses being out here doing a lot of wrong, music was my sole outlet.  Then about 2013 I started to take it more serious.  I started learning about music theory and the history of music and different genres of music I wasn’t listening to before…so that’s how it started.

OTT: Because there are limited paths to success in the music business today, I see you’ve taken the approach of a Lamar, Cole, or even names like Lupe and Badass. What brought about your eclectic sound?

LP: My approach to the music always zoned in on lyricism vs the beat which is not the approach most people take. The majority are moved by the beat or the flow. I took a liking to B.I.G. because of his wordplay. Biggie was the first album that I went through and fully dissected and I got that from my dad when I was in middle school. And I just admitted I was feeling my dad’s music so please forgive that crime. (It’s human nature to rebel against your parents music LOL) Yeah but I was really feeling how Biggie put a song together and from listening to more rappers like him and Nas, I noticed how they put different feelings and emotion into their stories. Because you see… when you’re creating, you really don’t know how it’s gonna come out, but through their influence, I learned how to trust my feelings and expression.

OTT: Tell us about your evolution as an artist and finding your own voice.

LP: Well it’s like you said up until 2008, my interpretation of music was from everything that I listened to prior, so in that, there is a lot of mimicking and trying different styles. It took a lot of changing man because you have to be true to yourself and your art, but you also have to produce something your audience will love and appreciate.

OTT: Great transition! Without giving away your business secrets lol, how did you develop your respectable following?

LP: Weeelll…hahaha, I was tired of being told no when it came to my vision. Necessity is the mother of creation and invention so I was forced to think outside the box when it came to my marketing and building relationships. I remember wanting to rock at certain shows and being told no. I remember wanting to record in certain studios and being declined. I got fed up and started doing it on my own. You have to have faith behind your ideas and your craft. Because if you don’t, you’re going to get discouraged and eventually give up. You can put tens of thousands of dollars into your project but without faith you don’t have much. This is why you have the Missy’s and Pharell Williams and Timbalands that are masters at what they do because they took the time to learn everything on their own and they were hungry for that knowledge despite the roadblocks.

The last show I got told no to, it left a bad taste in my mouth so I created what is called a Pop-Up show at Third Rail. That was my very first show and it sold out the first week based on how we promoted it and previewed it. Well before the show, people were impressed with our presentation which made them interested. That’s a key right there. Your presentation has to be so appealing that it makes people want to check it out. The buzz was so real that I just took that formula and applied it to every single show.  I put my all into and keep my faith in tact.

OTT: Being that you are from Michigan, what is your take on the house that J Dilla built and his contribution to your home state and just music itself?

LP: The first time I heard about Dilla was around 2008 and a producer friend of mind  let me listen to him and it took a while to get into my system because I wasn’t really into that boom-bap soulistic style. But one thing about music is you have to open your soul up to it in order to receive it and once I did, I really see the time and effort he took to learn music and develop his sound and it made a huge impression on me.

OTT: Let’s talk about your project now…what is GOLD?

LP: Gold….. I want to describe it as an opportunity. With this project I want Gold to pertain to worth as in worth of self not so much materialistic . I dropped Gold around April 1. I wanted to get a bunch of creators around the area and like put together an orchestra that would display to the audience the worth of these independent artist in the area. That is what I wanted to display on Gold and then again my entire album.

OTT: Lastly, where can old and new fans purchase your music?

LP: Apple Music man, they can purchase the single on iTunes and mostly all of your favorite other steaming companies. Please get the word out and it is definitely appreciated. They can see my videos on YouTube under Louis Picasso and they can follow me on Instagram under @LouisPicasso. Thank you for having me fam.

OTT: We appreciate you as well. Best wishes on all of your music endeavors.

@DJLAYNELUV

@StraightOfficialMag

@FleetDJs

 

 

 

 

read more
1 2 3 8
Page 1 of 8