Napoleon Hill goes on record with his book Think And Grow Rich telling the reader the very day he was sent on a mission to seek out the most successful people in the nation at that time, and develop a formula for how they became that way. The proposition was set by steel giant Andrew Carnegie. The two things I took from that fateful encounter is that successful men act quickly and change their minds slowly. 2nd, is belief, will take you further than you can ever imagine. My point is, had Napoleon Hill let the knock of opportunity pass him by, by not recognizing a jewel (opportunity) handed to him from greatness, he might have robbed the world of some of the greatest entrepreneurs of our time inspired by his book. In July of 2017, in a conference room in Raleigh North Carolina, filled with DJ’s and radio personalities, I also felt the knock of opportunity when I heard the story of Duane DaRock…as told by Duane DaRock, and my journey has not been the same since. When he told the story of being homeless, I was at the time on the verge of being homeless and I didn’t know how I was going to get to North Carolina, let alone eat while I was down there. But one week before his breaking point…his life changed. One chance meeting with a legendary rapper solidified his place in music history. Ladies and Gentleman… Legendary Producer Duane DaRock.
SO: Mr. DaRock, so glad you could join Straight Official today. When you spoke at the Fleet Music Conference this past summer, you had something different to say vs, just talking about the music business itself, you wanted to drive home positive energy and vibrations. What made those things the forefront of your message?
DD: Well I’ve known about the power of vibration since I was 4 years old and the gift that came with that was being in tune with the vibrations of the universe and whatever you think about you bring about. The game changer for me was when my grandfather died when I was 12, that’s when I jumped in the music business which makes 32 years being in the music game. I will solely accredit the things I’ve accomplished in this business based on it being all about positive energy, good vibrations.
SO: So where did determination play a factor in your will to make it in the music business?
DD: Like I said I knew at the age of 12 what I wanted to do, so I let nothing or no one take me off of that path. So in 93′ I started producing records with the help of a man by the name of Steven Brown. He was a jazz musician. What happened was, I couldn’t find anyone to make beats for me being that I was from the Boston area. So I learned what I could until eventually I became self contained until the fateful day I met Big Daddy Kane. From there I started producing beats for Digable Planets, Kool Moe Dee, Rakim, LL Cool J and the list goes on.
SO: I know the story , but for those that need to hear this, tell the inspiring story of how you met Big Daddy Kane.
DD: Ok so I was homeless. My girl kicked me out and I was bouncing from place to place and I was starving. I was starving to the point my homie said I needed to go get some food assistance. I got all the way there and something came over me and I said NO! I’m dope…I’m dope. I went home to make some rice because it’s all I had to eat….as I’m pouring the rice in the pot, a jar from the cabinet falls and breaks into the pot of rice. I pick out the big pieces but mind you the little pieces are still in there, I literally ate glass that night. This sparked not only a fire but a fearlessness in me. About a week later, I went to the Big Daddy Kane concert on a mission to let Kane hear my beats. I tell the security that I’m one of Kane’s dancers. Security wasn’t having it. So as fate would have it, a fight broke out distracting security and so I ran. I didn’t know where I was running to, but I ran right into the back of Big Daddy Kane. I told him what I did and he listened to the beats. While he’s doing this, I can see security coming to get me. And in true Kane cool fashion. He gives this look to say, “Can’t you see he’s with me?” The very next day I’m in the studio with Kane and I’m officially in the music business. But let’s be clear…I’ve been homeless even two other times after that. I’ve made money, lost it, made it again. It was a clear lesson from God to stay humble. The Lord giveth and he taketh away.
SO: You and Jadakiss seem to have a trusting working relationship. How did that come about?
DD: I met Jadakiss through the actor Duane Martin. I did a song for a movie called Hustle and Heat. Duane Martin and Jadakiss both played in that movie, so through working together, we just kept building until eventually we ended up doing the song Letter To Big with Faith Evans which ended being the main song on the Biggie movie. But let me backtrack. I met Faith one night because I was hungry and I listened to my craving and went to Fat Burger. What I thought was a craving, was in fact that I was being guided by the vibrations. When I saw her, I told her about my studio, she came back and heard a couple tracks and that night I penned the hook to Letter To Big.
SO: What do you say to the theory that people sell their souls to get into the music industry?
DD: First of all, your soul is not for sale, so you can’t literally sell your soul. But I will say that when you go against who you are to gain some sort of stardom or unearned favor, you are then going against who you are morally and that’s why you see the heavy drugs and heavy drinking because some people in the industry have made deals that compromise who they were, so they drink to escape their now reality. You can be in this business without succumbing to the tricks of people trying to tap into your inner core of who you are. But thats why you have to operate on a high vibration so you can recognize and avoid that trap.
“When you link with demonic forces for superficial gain, you go against the will of God and that’s what selling your soul means to me.” -Duane DaRock
SO: Who’s responsible for how you ethically move throughout the music business and keep your integrity?
DD: HAHAHAHA make sure you put this in there. And put my laugh in big bold letter too. There so many artists today that wouldn’t have gotten where they are without the people they shitted on, pimped and played. A lot of ghost writers and ghost producers will never see the light of day. They receive no credit and are getting robbed regularly. But these are they same people responsible for the success you see in today’s artists. A lot of people at the top…stole their way to the top. There are a lot of wolves in this industry, but I consider myself a lion. A Lion moves gracefully and knows it rules that land. A Lion commands and takes what he wants when he is hungry. A wolf plots, plans and preys on anything weaker. A wolf is constantly looking to devour, a Lion attacks only when necessary .
SO: What’s your final word for today’s up and coming musicians?
DD: When you’re tapped in to your inner guidance, it will tell you what you need to do. Stop saying “I’m chasing my dreams.” If someone tells you to “Chase your dreams” smack the shit out of em. Anything you are chasing is obviously running away from you. The words you want to use is that I’m attracting my reality…I am manifesting my dreams. You’re talking about the guy that was homeless three times yet Kevin Hart used my song about struggle to be the main song for his movie. It can happen for you if you believe in yourself. I’m Duane DaRock and I stand by what I’ve said.