OUT NOW WATCH #SHARE✨ YBM Niema Loca(SoundCloud)
Shot by: #LBVision
Exclusive Mix: EloDaEpidemic
ArtWork by: JRetroFilm
OUT NOW WATCH #SHARE✨ YBM Niema Loca(SoundCloud)
Shot by: #LBVision
Exclusive Mix: EloDaEpidemic
ArtWork by: JRetroFilm
Check out the official video for Lil Donald “Do Better”. It’s an uplifting song for the ladies. There is no need to settle for less, you can do better. I defintely salute Lil Donald for such song. The message is powerful, and it totally factual we all need to, can, and should want to “Do Better” . The song is heating up the streets, and impacting radio. Check out the official video for the song and share you opinion on it.
Have you seen the new visual from Xscap3. Xscap3 is Tiny, Temeka, Latosha performing together without Kandi. Xscap3 recently release the ep “Here For It”. The latest single “Memory Lane” they released the visual for it. Xscap3 in my opinion, show these new, younger artist that hey we still got this. So I would say I’m here for it, are you? Watch the official video for Memory Lane and let us know.
…And just like the Jeannie from the tv show her “image” caters to the fantasy of the male wishes (and some females too lol) but seriously that is not any of her concern. The true business woman from Dayton Ohio is focused on the check daily and very little else in the way of drama or negativity. Her name is Jigi Deniro as in Spanish currency. Her movement you ask? Pretty Pesos. The rest is self explanatory.
These days everybody says they’re about the check, but what caught my attention was Jigi’s consistency. It’s one thing to constantly flood a social media timeline, but to do it in a versatile way that shows your skills, grind, hustle, and doesn’t bore the audience…now that’s saying something. For example, early risers can catch her on Wright State University’s Hip Hop WakeUp Radio on 106.9fm bringing sunshine to her loyal listeners and informing them on all the latest happenings with Ohio Hip Hop artists. You might also see her at a fund raising event empowering the youth to stay in school. And for the people involved in the night life, Jigi heavily promotes Plush Adult Night Life ENT.
Being that she was from Ohio, I wanted to do more than interview her, I wanted to be a part of the Jigi Deniro brand. So, I called her up one day and asked her if I could have the number to her manager and the information on who does all of her marketing and branding. She replied “You’re speaking to her. That would be me, me & me” LOL! I also asked her if she wouldn’t mind being a part of a worldwide organization that promotes a represents artist in every state (Fleet DJs). She said “Are you kidding me or what?…yeah I’m down.” After speaking with Aaron and presenting her artist press package, it was a go. Jigi became an official Fleet Artist.
But please don’t judge her by what you see on the surface. Jigi is from good stock and receives love and support from her parents and the rest of her family. I asked her if her folks were ever uncomfortable about her promoting adult entertainment (dem skrippers) and she stated “Of course, any parent wants to protect their child from the pitfalls of this world, but they know that Jigi is grown at the end of the day, that means Jigi got her own bills to pay.” …she adds “But I receive so much love and support from my family, my mother especially”
What most may not know, is that even though Jigi is from Ohio she developed her HU$TLE down south at good ol Tennessee State University. She says “Attending school down there really opened me up to diversity and life outside of my Ohio bubble. When you’ve got all that talent in one area from New York, Chicago Atlanta, and California, different personalities are going to influence creativity and you give some and you take some, but it’s all there to develop what you’re trying to become.” I want to give a shout out to my HBCU family because I still carry those connections to this day….
She’s very witty. I asked how she feels when she thinks people might think she’s doing too much…and already speaking in third person she responds…“Jigi got a whole lotta Plan A’s “ I bust out laughing. “No for real…All my Plan A’s bring in some sort of revenue or income stream for me”
She has a single out now entitled Y.E.S. being pushed by The Fleet DJ’s however, please go to her youtube channel and check out her other two hot songs “Lost Count” and “Lingo” ft D. Seanny
Be sure to follow her on all of the social media sites because her star is rising and she shows no signs of slowing down anytime soon.
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Harlem spitter G MiMs comes through with an anthem for the city with NYSOM (New York State Of Mine) where he flips the classic Nas instrumental and makes it his own. The instrumental remake, produced by @EvanBrown
provides a modernized bop and heavy bass to be more suitable for todays climate, but still has that nostalgic feeling. To add to the nostalgia, the visual shot by @AMSTERDAMDIDIT brings the NYC hip-hop culture to life by capturing the spirit of the competitive emcee. As for G MiMs, he plays his part and steals the show with the bars and delivery that live up to the expectations of a emcee out of Harlem. Check out the pure essence of hip-hop with G MiMs “NYSOM” below and look out for new music coming soon.
As The Notorious B.I.G. said, “If you don’t know, now you know nigga!” Big boys been running things in the rap game for a long time. But I’m not just talking about big in stature but also how they think. But you must admit there is something fascinating about rapper that just doesn’t give a f*ck about what limitations people have, their mission is to do one thing, Smash The Game. They know they are tight with the rhymes, and the game they spit is relatable. From the first time you saw Ricky Rozay walk on stage tatted up with no shirt on….you knew he was a star. Enter… King Bo Bandz. The Worldwide Fleet DJ’s had a conference call this week, and our job was to listen to his music and offer an effective critique. I always take these calls very seriously because from the calls, journalist and DJ’s can develop a professional relationship. So I did my research and found his video on Youtube Life of a King. From my first impression, I saw the usual rap starter pack. The thuggery, video shoot in Miami, strippers with big asses, Bentley Coup, and trap references, but even with the cliche’s the song was hard. As a journalist, I know there are certain things a rapper does for appeal, but it’s my job to look for the depth of the artist. Subsequently, I went to my email and low and behold there were two other tracks for review. The songs were called Underdog and Lifestyle. Underdog put me in a mind state of the 2018 turn-up kid in the club. I then put on Lifestyle and it reminded of that Beanie Sigel The Truth flow. Bandz versality was impressive. It compelled me to take a closer look at the rapper.
By the time we got on the call, I had a lot of feedback for the rapper from Jamaica Queens NY. As we chopped it up, I noticed he listened very carefully to the questions being asked. The answers he gave let me know that Bandz was not a fly-by-night-rapper. I could tell he’d been in the game for a while. This caused me to do further research, so I went to his website and sure enough when I saw his bio, all the answers were right there in front of me of why the rapper seemed so poised and in control. But what I also read was why Bandz seemed so focused at this time in his life. Bo came into the music industry with a gentleman by the name of Russ Blade. In 2015 Blade was killed. At a time, where most artists would lose focus because of the tragedy, this increased Bandz determination to carry on the legacy of his long time friend.
As The Fleet DJ’s talked with him that night, I could tell Bandz was a people person. He stayed on the line until all critiques were given and all questions were asked. But when it got to me, he took my journalism serious including the hard critique about what records would work, and what wouldn’t work in Ohio. That scored big points with me. Hence this 1 on 1 interview for Straight Official. So at this time, I would like to present to some and introduce to others King Bo Bandz…
SO: So I’ve kinda explained who you are, but walk me through your relationship with Russ Blade and how that effects your music today.
KBB: Well, we were together since we were kids. So him and the homie Freaky Neeky in North Carolina now, started me rapping when I was about 15, 16. They had already been rapping since elementary so I was kind of like the late bloomer. When Freak moved down south, we kept it moving with me and Blade up until he got killed. So now it’s just me and I’ve just got to keep it moving the best way I know how. I’ve got my team and we good.
SO: So you’re from Queens?
KBB: You know it.
SO: So Queens artists vary from a wide range of artistry. Billy Holiday lived in Queens, A Tribe Called Quest is from Queens Saint Albans….but Mobb Deep, Cormega, and Nas are from Queensbridge but so is Shan, Marley and Shante’. How is it so much artistry that comes out of Queens from such a high crime element?
KBB: You just described the whole world man. I mean come on man, people try to mystify the hood and it’s regular people in the hood. Everybody don’t sell drugs, but there are people who do. Everybody is not in a gang but there are people that are. It’s whole families here man. But there is one common thing about people in the ghetto…those that live there are always looking for a way out. Being black like like Hov said..it seems like all we have is sports and entertainment. The trap is that this shit looks easy…but this shit aint easy at all. In facts it’s harder than a 9 to 5 because everybody wants to do it. Everybody wants to be famous. But if I had a problem with any of it, it’s when those that get on don’t create opportunities so that there are other examples to follow. But if all the kids see is so-and-so going to the league, or MC so-and-so poppin bottles and rappin, that’s all these kids are going to want to do.
SO: My biggest peeve about hood rap has always been about the influence of the babies that don’t realize Trap Music is just entertainment. I was talking to Quavo a couple years ago and he said that “you are who you are period, and any rapper that’s worth something is only gonna talk about things he knows about” So my question is …is that true? and do we as an audience have a right to hold you rappers accountable to the things you put out that our babies will listen to?
KBB: First of all, let me say Quavo is right. You can’t can’t talk about nothin you don’t know about. Just like when these rappers get on these records talkin about how much money they got. When real people know by the things you’re talkin about if you’re really gettin to the money. People that are really gettin to the money rap in detail about things somebody broke just can’t. What I’m sayin is only your true self will come across to the masses of what’s in your heart. People aren’t stupid. They know when someone is frontin. But to hold someone accountable for what they say and do…Nah, everybody grown, and everybody has choices. The bad ones you either learn from it, or keep runnin into bullshit until you do. I can only do what’s best for Bo.
SO: When it comes to Kartel Gang how hard is it to keep everybody on the same page? I say this especially knowing that most rappers put they people on from the neighborhood as staff. How do you make sure people act accordingly so that the money doesn’t get fucked up?
KBB: Ok first let me say this because I don’t wanna disrespect nobody, this is just an example. You remember when you was little and ya parents gave you that talk. “Now when you get over to ya grandmothers house don’t be on no bullshit” Communication. If we’re going in an environment where everyone can be themselves..do you, but if it’s some shit where somebody’s actions might fuck up the money…the people that can’t bring it in…might have to sit this one out. Everything ain’t for everybody. But my people know..we all trynna get to the money so we have to act accordingly in certain situations.
SO: I’ve never seen a rapper market 3 singles at the same damn time. Who’s idea was that?
KBB: Man I got songs, and it’s like you said on the call, every song ain’t gonna work in every state so Lifestyle is for my Boom Bap niggas. Underdog is for them kids in the club that wanna turn up and Life of Da King is for the followers and the fans.
SO: Lastly, what do you want people to get from your music. You really seem to know how to brand yourself as an artist.
KBB: One thing about this business is that you can’t control when it’s your time to shine. You just have to keep working. I don’t focus on individual opinions of my music. I focus on the masses. Right now I’m in a really good space and I’ve got the right team Kartel Gang. I’ve been consistent and I’ve been working hard so God willing, these songs will open doors for even greater opportunity. But some key people fucking wit me. Flex, Kay Slay, DJ Chubbie Chubb so I’ve been getting some good looks. Can’t wait to come to Ohio and fuck witchall. I’m just a dude trynna come up and tell my story.
“….so where’s he from?” …”Delaware”…”The State?” ….”haha nah bro the city, right there from your state Ohio” This is how Capital P was presented to me via a constant DM on IG through his business partners. I must admit that for a few months, I didn’t follow up as well as I could have. Being a music critic and state manager for all of Ohio with The Fleet DJ’s, I tend to get a lot of submissions regularly. However, after I had a phone conversation with Byrd and Jamezz Bonn (Divine Engineering), I instantly felt a connection. They insisted that Capital P was the one that was going to make noise from Ohio. So I invited him up to the studio to kick it wit us just to see how he vibed with my crew. So one Wednesday, he came up to the WTMH Studio and right there on the spot, we said we were going to premier his single on our live Workout Wednesday broadcast just to see how our audience felt about his work. The single they submitted was El Hombre. I will testify, from the very first note we heard from that song, we were believers in this man’s music.
Being in this business for a while, a DJ hears a lot of music, so it really takes something special to keep an artist’s body of work from going in the pile and moving on. If you listen to Capital P’s / El Hombre first, you will be fooled into thinking he’s just another trap rapper no matter how great the song is. But when you play his entire album of Capital P/I Look Up you’ll bear witness to artistry coming from the Delaware city. It will actually blindside you of how good Capital P really is. One of my favorite songs of the project Tuck It In takes you into the mind of a person that has seen a lot of ups and downs and of someone just trying to make sense of the world. The live guitar on this songs helps the listener drift from a stressful day into a bliss of funkdefied melody. It may actually be one of my most favorable tracks on the project.
Throughout the album you can hear the pain in the rapper’s voice. It’s a beautiful pain like that of a Bob Marley meets the rap-from-the gut-flow like Tupac Shakur. Not to even try to compare the Delaware rapper to these Legendary figures, it’s just that you can hear the same determination to change the minds in his songs. The song Good is a perfect example of that determination. As he says in the song…“I’m a get it till I’m good” the listener can truly understand Capital P will not stop until he sees some success for his labor. Once again I have to go back to the erie guitar riffs that wail, to paint the picture of a rapper with a big gift trying to push this sound out of his small city.
State of Mind you can hear Cap P making a statement. He is getting the listener to understand that the happening that go on in big cities happen right there in the city of Delaware. He wants the audience to not underestimate the crime and violence that happen where he is proud to be from. As the heroin epidemic continues to stay on the rise in Ohio, he is sounding the horn the same way Grandmaster Flash did with “The Message” when he said, “It’s like a jungle sometimes it makes me wonder how I keep from going under” State Of Mind takes you on a day in Delaware where anything can and will happen.
Tell You What… I’m predicting will be a “ladies” summer song for 2018 in the Midwest. It’s a melodic song where the rapper tries on his vocal skills for size and delivers nicely. It’s always been a formula for rappers to come out with the radio song right before the summer. This is that song. When Cap P actually played that song for me on my radio show, I asked him “So when do you come in on the song?” they all laugh and he says “That is me through the whole song” I’m like “That you singing?”….and he grins . That was another time when I became a believer in his music.
Overall, I give this album a high rating because of the production and arrangement of all the songs. It’s a solid project! You can tell time was taken on the mixing and mastering of all the songs. When I listened to this entire album, it’s like reading a book. The content has to be just as exciting as the title. I Look Up is just that exciting to listen to.
Out of 5 stars I would give it 4 based on production and lyrical content….5’s are given for classic albums and only the rest of the world can give him that. Let’s see if I Look Up is a game changer for OHIO.
As we march into the month of Spring, some of us have to knock the snow off our boots to do so. No matter the weather or season, we and Straight Official Magazine continue to bring you the lifestyle and culture of Hip-Hop with our #SaturdaySpotlight feature!
On this day we shine the spotlight on the Circle City’s Hip-Hop landscape and present dope visuals that compliment some of the hottest tracks from Naptown’s elite. Rich Harvest CEO ILLY OCTANE blesses us this week with this single titled “Low” featuring Nice E Nuff & Cakes.
Check out this video right here and if you are an artist seeking promotion, then comment down below and we’ll be sure to get back with you accordingly. Shout out to Rich Harvest Studios and everyone in Naptown working to cultivate the culture #DueSeason #GetSOM
Bruno Mars kicked off the new year with the In Living Color throwback, and I can’t say if Migos’ were inspired to throw it back with their latest record feature Drake. However they do it for the “Culture”; why not pay homage to a show that was big in African American culture, Soul Train. I just have one question , what 80’s artist is Drake suppose to be going as, Check out the official video here.
The auditory sensation of Cash will set off the sound waves in your brain as he shows off his vocal range with “New One”. The first single off of his upcoming album is R&B-driven with elements of hip-hop that provides the right level of bounce. The Houston, Texas native seems to have found the formula for a hit with his approach to melody, imagery, and beat selection.
While producer Jsdg brings a banger instrumental to the table here, director Eric Enrique de La Cruz also brings the record to life with this lavish visual. Cash takes us on a journey of fast cars, homes in the hills, gorgeous women, and flashy jewelry to entice female fans by appealing to all of their materialistic senses.
Although “New One” is a sound that Cash has clearly mastered, he is not a one-dimensional artist. Make sure you check out songs like “Grass Ain’t Greener” and “Figures” where Cash takes a more traditional R&B approach and really displays his vocal range. An artist with this much versatility is definitely in demand in 2018. Check out “New One” below and make sure you take a deeper dive into the rest of Cash’s catalog to get the full picture.