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TENTH LETTER MEDIA

I Dream Of $ Jigi $ by DJ Layne Luv

Jigi Cover Photo

…And just like the Jeannie from the tv show her “image” caters to the fantasy of the male wishes (and some females too lol) but seriously that is not any of her concern. The true business woman from Dayton Ohio is focused on the check daily and very little else in the way of drama or negativity. Her name is Jigi Deniro as in Spanish currency. Her movement you ask? Pretty Pesos. The rest is self explanatory.

These days everybody says they’re about the check, but what caught my attention was Jigi’s consistency. It’s one thing to constantly flood a social media timeline, but to do it in a versatile way that shows your skills, grind, hustle, and doesn’t bore the audience…now that’s saying something. For example, early risers can catch her on Wright State University’s Hip Hop WakeUp Radio on 106.9fm bringing sunshine to her loyal listeners and informing them on all the latest happenings with Ohio Hip Hop artists. You might also see her at a fund raising event empowering the youth to stay in school. And for the people involved in the night life, Jigi heavily promotes Plush Adult Night Life ENT. 

Being that she was from Ohio, I wanted to do more than interview her, I wanted to be a part of the Jigi Deniro brand. So, I called her up one day and asked her if I could have the number to her manager and the information on who does all of her marketing and branding. She replied “You’re speaking to her. That would be me, me & me” LOL! I also asked her if she wouldn’t mind being a part of a worldwide organization that promotes a represents artist in every state (Fleet DJs). She said “Are you kidding me or what?…yeah I’m down.” After speaking with Aaron and presenting her artist press package, it was a go. Jigi became an official Fleet Artist. 

But please don’t judge her by what you see on the surface. Jigi is from good stock and receives love and support from her parents and the rest of her family. I asked her if her folks were ever uncomfortable about her promoting adult entertainment (dem skrippers) and she stated “Of course, any parent wants to protect their child from the pitfalls of this world, but they know that Jigi is grown at the end of the day, that means Jigi got her own bills to pay.” …she adds “But I receive so much love and support from my family, my mother especially”

What most may not know, is that even though Jigi is from Ohio she developed her HU$TLE down south at good ol Tennessee State University. She says “Attending school down there really opened me up to diversity and life outside of my Ohio bubble. When you’ve got all that talent in one area from New York, Chicago Atlanta, and California, different personalities are going to influence creativity and you give some and you take some, but it’s all there to develop what you’re trying to become.” I want to give a shout out to my HBCU family because I still carry those connections to this day….

She’s very witty. I asked how she feels when she thinks people might think she’s doing too much…and already speaking in third person she responds…“Jigi got a whole lotta Plan A’s “ I bust out laughing. “No for real…All my Plan A’s bring in some sort of revenue or income stream for me” 

She has a single out now entitled Y.E.S. being pushed by The Fleet DJ’s however, please go to her youtube channel and check out her other two hot songs “Lost Count” and “Lingo” ft D. Seanny 

Be sure to follow her on all of the social media sites because her star is rising and she shows no signs of slowing down anytime soon.

@DJLAYNELUV

@Jigi_Deniro

@StraightOfficialMag

@UptownWeekly

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King Bo Bandz: It’s Good To Be The King by DJ Layne Luv

King Bo Bandz

As The Notorious B.I.G. said, “If you don’t know, now you know nigga!” Big boys been running things in the rap game for a long time. But I’m not just talking about big in stature but also how they think. But you must admit there is something fascinating about rapper that just doesn’t give a f*ck about what limitations people have, their mission is to do one thing, Smash The Game. They know they are tight with the rhymes, and the game they spit is relatable. From the first time you saw Ricky Rozay walk on stage tatted up with no shirt on….you knew he was a star. Enter… King Bo Bandz. The Worldwide Fleet DJ’s had a conference call this week, and our job was to listen to his music and offer an effective critique. I always take these calls very seriously because from the calls, journalist and DJ’s can develop a professional relationship. So I did my research and found his video on Youtube Life of a King. From my first impression, I saw the usual rap starter pack. The thuggery, video shoot in Miami, strippers with big asses, Bentley Coup, and trap references, but even with the cliche’s the song was hard. As a journalist, I know there are certain things a rapper does for appeal, but it’s my job to look for the depth of the artist. Subsequently, I went to my email and low and behold there were two other tracks for review. The songs were called Underdog and Lifestyle. Underdog put me in a mind state of the 2018 turn-up kid in the club. I then put on Lifestyle and it reminded of that Beanie Sigel The Truth flow. Bandz versality was impressive. It compelled me to take a closer look at the rapper.

By the time we got on the call, I had a lot of feedback for the rapper from Jamaica Queens NY. As we chopped it up, I noticed he listened very carefully to the questions being asked. The answers he gave let me know that Bandz was not a fly-by-night-rapper. I could tell he’d been in the game for a while. This caused me to do further research, so I went to his website and sure enough when I saw his bio, all the answers were right there in front of me of why the rapper seemed so poised and in control. But what I also read was why Bandz seemed so focused at this time in his life. Bo came into the music industry with a gentleman by the name of Russ Blade. In 2015 Blade was killed. At a time, where most artists would lose focus because of the tragedy, this increased Bandz determination to carry on the legacy of his long time friend.

As The Fleet DJ’s talked with him that night, I could tell Bandz was a people person. He stayed on the line until all critiques were given and all questions were asked. But when it got to me, he took my journalism serious including the hard critique about what records would work, and what wouldn’t work in Ohio. That scored big points with me. Hence this 1 on 1 interview for Straight Official. So at this time, I would like to present to some and introduce to others King Bo Bandz…

SO: So I’ve kinda explained who you are, but walk me through your relationship with Russ Blade and how that effects your music today.

KBB: Well, we were together since we were kids. So him and the homie Freaky Neeky in North Carolina now, started me rapping when I was about 15, 16. They had already been rapping since elementary so I was kind of like the late bloomer. When Freak moved down south, we kept it moving with me and Blade up until he got killed. So now it’s just me and I’ve just got to keep it moving the best way I know how. I’ve got my team and we good.

SO: So you’re from Queens?

KBB: You know it.

SO: So Queens artists vary from a wide range of artistry. Billy Holiday lived in Queens, A Tribe Called Quest is from Queens Saint Albans….but Mobb Deep, Cormega, and Nas are from Queensbridge but so is Shan, Marley and Shante’. How is it so much artistry that comes out of Queens from such a high crime element?

KBB: You just described the whole world man. I mean come on man, people try to mystify the hood and it’s regular people in the hood. Everybody don’t sell drugs, but there are people who do. Everybody is not in a gang but there are people that are. It’s whole families here man. But there is one common thing about people in the ghetto…those that live there are always looking for a way out. Being black like like Hov said..it seems like all we have is sports and entertainment. The trap is that this shit looks easy…but this shit aint easy at all. In facts it’s harder than a 9 to 5 because everybody wants to do it. Everybody wants to be famous. But if I had a problem with any of it, it’s when those that get on don’t create opportunities so that there are other examples to follow. But if all the kids see is so-and-so going to the league, or MC so-and-so poppin bottles and rappin, that’s all these kids are going to want to do.

SO: My biggest peeve about hood rap has always been about the influence of the babies that don’t realize Trap Music is just entertainment. I was talking to Quavo a couple years ago and he said that “you are who you are period, and any rapper that’s worth something is only gonna talk about things he knows about” So my question is …is that true? and do we as an audience have a right to hold you rappers accountable to the things you put out that our babies will listen to?

KBB: First of all, let me say Quavo is right. You can’t can’t talk about nothin you don’t know about. Just like when these rappers get on these records talkin about how much money they got. When real people know by the things you’re talkin about if you’re really gettin to the money. People that are really gettin to the money rap in detail about things somebody broke just can’t. What I’m sayin is only your true self will come across to the masses of what’s in your heart. People aren’t stupid. They know when someone is frontin. But to hold someone accountable for what they say and do…Nah, everybody grown, and everybody has choices. The bad ones you either learn from it, or keep runnin into bullshit until you do. I can only do what’s best for Bo.

SO: When it comes to Kartel Gang how hard is it to keep everybody on the same page? I say this especially knowing that most rappers put they people on from the neighborhood as staff. How do you make sure people act accordingly so that the money doesn’t get fucked up?

KBB: Ok first let me say this because I don’t wanna disrespect nobody, this is just an example. You remember when you was little and ya parents gave you that talk. “Now when you get over to ya grandmothers house don’t be on no bullshit” Communication. If we’re going in an environment where everyone can be themselves..do you, but if it’s some shit where somebody’s actions might fuck up the money…the people that can’t bring it in…might have to sit this one out. Everything ain’t for everybody. But my people know..we all trynna get to the money so we have to act accordingly in certain situations.

SO: I’ve never seen a rapper market 3 singles at the same damn time. Who’s idea was that?

KBB: Man I got songs, and it’s like you said on the call, every song ain’t gonna work in every state so Lifestyle is for my Boom Bap niggas. Underdog is for them kids in the club that wanna turn up and Life of Da King is for the followers and the fans.

SO: Lastly, what do you want people to get from your music. You really seem to know how to brand yourself as an artist.

KBB: One thing about this business is that you can’t control when it’s your time to shine. You just have to keep working. I don’t focus on individual opinions of my music. I focus on the masses. Right now I’m in a really good space and I’ve got the right team Kartel Gang. I’ve been consistent and I’ve been working hard so God willing, these songs will open doors for even greater opportunity. But some key people fucking wit me. Flex, Kay Slay, DJ Chubbie Chubb so I’ve been getting some good looks. Can’t wait to come to Ohio and fuck witchall. I’m just a dude trynna come up and tell my story.

@DJLAYNELUV

@FLEETDJS

@KINGBOBANDZ

@StraightOfficialMag

 

 

 

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SNS of Icy Gang…The Son Of A Superhero by DJ Layne Luv

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The 41st Law of Power by Robert Greene warns the reader to avoid stepping into a great man’s shoes and that includes your father. King Solomon with all of his riches and concubines, could not outdo the legacy of his father King David. Sure the son may gain notable popularity and success, but that usually only works if the son takes a slight turn to form their own identity. When you are the son of a world renown DJ, it’s fortunate when you learn that lesson early. SNS of Icy Gang is the son of DJ SNS, a Harlem DJ that made his mark in the mixtape game in the mid to late 90’s. DJ SNS made his name by leaking exclusive singles from major artists on his mixtapes well before their release date. This was long before DJ Clue added this to his formula of success. The reason this method was so successful was because of timing. This method was before the internet or streaming, so the only way someone of the culture would be up on the latest groove was through a mixtape. This method caught the son of a hustler’s attention by the name of Sean “Puffy” Combs and Combs found a way to make SNS’s music leaks profitable. SNS would soon be the go-to-man to leak exclusive Bad Boy records on his mixtapes to get the feedback from a street level if the single was a hit or not. This partnership made SNS very famous and rich.

As DJ SNS’s name got out there, he began to tour and travel the globe making a name for himself as the DJ that would shut down any party, block or any club, giving superstar DJ’s such as Ron G & Kid Capri a run for their money. Meanwhile SNS had a son being raised in Harlem. As his son grew up in the Harlem neighborhoods, he began to hear stories about how famous his father was. Sad and proud at the same time, the only time he got to see his father was on mixtapes, magazines, music television shows, or briefs visits when he was home from the road. As SNS’s son grew, he would play basketball on the famous Harlem basketball courts such as Rucker Park. As soon as he would make his way to the asphalt, the OG’s would say “Yo! here come Lil SNS.” And from there the name Lil SNS stuck. “I couldn’t change my name if I wanted to.” laughs Lil S. As I talked to Lil S, I truly had to respect his perceptive of his father growing up being a superstar absentee dad to wanting to carve his own lane in the music business. Even so much to that fact he recently dropped “Lil” from his name to just SNS. Check it out as we chop it up about growing up in Harlem to his group Icy Gang and their music.

SO: Whaddup S! Glad you could spare some of your time to chop it up with Straight Official. If you could, kinda walk us through how you took it all in to be around the likes of Puff, Capri, and a lot of the superstars of rap all because your father was “That Dude”!

SNS: So when I was young, I barely seen my Pops, because you gotta think, this was the late 90’s so he was in rare form. At this time I’m talkin about, he had the big-body Range Rover…iced out chains. When he would roll through the hood everybody knew it was him. So I would either see him coming, like just getting in, or I would see him going like leaving and it would be like the ice cream truck, I would run behind the car chasing it. But I didn’t truly realize his popularity or power until I became much older and started to do this music thing for myself.

SO: Tell us about not only the pressure of being DJ SNS’s son, but talk about the pressure of being a rapper coming out of Harlem.

SNS: Yeah like you said, It’s pressure just being from Harlem and coming out doing music let alone being the son of DJ SNS. You gotta look at it like this, of course I got what I got because of the genes, but growing up in Harlem we love music, we extremely love fashion and the people of Harlem World just love to have fun. Harlem was and still is a Mecca for talent, from the Harlem Renaissance to Jazz to Hip Hop. We not even gonna talk about The Apollo. The Apollo is still proving ground of if you have what it takes to make it big time. If you even want to talk poetry and Langston Hughes we’ve got that legacy too. Harlem will forever be essential to art. So the pressure to be from here is… if you gonna come outside you always gotta be on ya A game. You have to always be ready because you represent a pride..a legacy.

SO: Sounds like you struggled in the beginning with having a famous absentee father.

SNS: ….yeah only because I didn’t understand the grind it takes to stay on top in this business. Not until I got older did I start to understand the business of the industry and you have to be built for it. But when I was young I didn’t understand why I could only see my dad in a magazine or on tv or on a cd cover. I mean I would hear the folklore of the things my father was involved in, like people still come up to me and tell me they will forever love my father because they used to carry his crates just to get in the club and he would get them in and put some money in their pocket. My pops showed love to a lot of people here in Harlem. But then when I got older and got busy, I was able to bless people with my success more than I could my time, so it started to make sense about him not being available all the time.

SO: So I’m sure the natural expectation is that people thought you were going to be a DJ…why did you choose to rap instead?

SNS: My father’s already iconic in the DJ world so he already did that on the DJ side of things. I knew early on DJing is not what I wanted to do, but I was a fan of music and I knew I wanted to be involved in music so it only made sense to carry the torch from an MC perspective. Imma be honest, the first time I saw my father DJ and I saw how lit he had it, it made me never want to DJ haha because I knew that wasn’t my lane.

SO: Is your father hard on your music because you’re his son?

SNS: Man listen, my father is hard on music period. He is a super honest person about what he likes. If he don’t like something he’s gonna stand on it, so he’s only gonna play what he likes. So yeah, it took him a while to play my music because he wanted to make sure it was right. As my father you would think he would be the first one to play my music. But nah…he had to know it was good first. But this music journey has brought us closer so I’m grateful for that.

SO: So being that Harlem is known for entertainers and notorious hustlers what kept you on the straight and narrow?

SNS: Who said I stayed on the straight and narrow? Haha I was involved in a few things to come outside and get what I needed to get. And seriously nobody could really judge me. Because I’m telling you, on a nice day, I don’t care what the season, on a nice day, winter, spring, summer , fall, everybody is outside and everybody’s looking, so when the lights catch you, you gotta be right. These days the music keeps me right but before that, anybody will tell you, you gotta get it how you live. As a man I wanted to do for myself, so you see the people around the way having nice things, you wanna have nice things too, so you take the steps to get them. My Pops asked me why I was doing it but as a man I told him I have to make my own mistakes. I’m just glad I didn’t get caught up. I’m blessed…cuz I got stories haha.

SO: So are you nervous about having mass appeal in this industry?

SNS: Out the gate I know my music is not going to be for everybody. All I’m asking is for people to give it a chance. Because you may not like one record, doesn’t mean you won’t like the next 3, 4 or 5 songs I put out. All it takes is one hit to catch fire. I already got the green light  from Flex, I already got the green light from my borough. Seriously, I’m from Harlem man, we are born with a confidence to win. So that’s my outlook on things….I’m going to win.

SO: You seem to have a mature approach to your music goals, what do you accredit that to?

SNS: I watched for years, Jay, 50 Cam, Kiss, and Fab and watched the moves they made, right or wrong and I studied them along with the wisdom I received from Big S and the rest I just use my instinct and what feels right. So from there, that’s how I try to move.

SO: So what’s the end game and who is Icy Gang?

SNS: When you mention those legends Big L, Dipset, Ma$e, Diddy, Dame, DJ SNS, I want to be right up there wit em. As for Icy Gang….we just the next level. Rock wit us!

FOLLOW on Instagram:

@sns_icygang

@djlayneluv

@fleetdjsohio

@straightofficialmag

 

 

 

 

 

 

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[FLASH BACK FRIDAY] “SUMMER HEAT”

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After a long break due to site updates, we are finally BACK! First and foremost, we want to take some time out to acknowledge Hip-Hop’s official birthday last week. With the genre turning 44 this year, the movement continues to flourish and remain one of the world’s most influential forms of music.

Better late than never, we alongside Straight Official Magazine are changing the style up a bit and hitting you with #FlashbackFridays where we take a look back in the day at album releases from some of the genre’s most renowned artists. We hope you enjoy our new look of the site and stay tuned with us each and every Thursday as we dig in the crates to highlight the lifestyle and culture of Hip-Hop #GetSOM #DueSeason #LEGGO

 

August 16th 1994: Organized Konfusion Releases Stress: The Extinction Agenda

The duo of Prince Po and Pharoahe Monch would combine to form Organized Konfusion and would bless us with their sophomore project under Hollywood BASIC/Elektra Records. With production from both Rockwilder and Buckwild, the album would receive great reviews and in some circles it’s considered an underground Hip-Hop classic. Singles such as “Stress” and “Let’s Organize” would propel the album to #28 on Billboard Top 25 R&B/Hip-Hop charts and the true lyricism of both Po and Monch would be on full display.

 

August 17th 1999: Mobb Deep Releases Murda Musik

The most infamous duo from Queensbridge would return to the booth for their fourth album under Loud/Columbia Records. While the saying is “third time’s a charm” is common to most artists, Havoc and the late Prodigy were anything but common. With a plethora of producers including The Alchemist, T-Mix and Epitome this project would go on to debut at #3 on Billboard Top 200 but reach platinum status in just two months after it’s release. The iconic single “Quiet Storm” is a beautiful blend of Smokey Robinson and Grandmaster Melle Mel samples with the gritty flavor of Hip-Hop that only Mobb Deep could give you. A must own album for those who love Hip-Hop!

 

August 17th 1993: Scarface Releases The World Is Yours

Back at the plate for his second album, Scarface would avoid the “sophomore jinx” that has plagued other artists with a solid effort under Rap-A-Lot Records. Though some felt that this album wasn’t as great as his first, the numbers don’t lie as the album crept into the Top 10 of Billboard 200 and secured the #1 spot on R&B/Hip-Hop charts respectively. The lead single “Let It Roll” was a classic and Billboard Top 100 felt so as well as it snagged a spot on the list. Face would only further cement his legacy in Hip-Hop with this album and add to his impressive catalog.

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[INTERVIEW] Young Bleed-Feet On the Ground via @TenthLetterMed

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Hip-Hop made its way past the Mason/Dixon after the stint out west in the 90’s and the genre and culture would once again evolve to greater levels. The Dirty South would rise to power with institutions like No Limit Records leading the charge for supremacy in the industry. Amongst the loaded roster of NLR, an MC would debut with the label and captivate the masses by asking a simple question…how you do that?

Young Bleed is a musician that has been regarded by many as a pioneer of Southern underground Hip-Hop. His hit single alongside Master P would be slapped in clubs and trunks of vehicles for years. His debut album My Balls and My Word is an undeniable classic and in some circles, ahead of its time.

Since 1994 he has and continues to go hard for the love of the music. His recent album Livin’ is out in stores and he recently finished the Hard Work Pays Off tour that hit in over 30 cities. We had the opportunity to link up with this legend and chop it up about his moves and what we can expect moving forward.

The album was released in February of this year and features a collective of Hip-Hop’s veteran MC’s that Bleed holds to a degree higher than just fellow artists. “I went old school far as tracks and I am connected with so many guys over the years. Legends, before my genre as well.” You can expect to see some reunions like with Mo B. Dick and hear that original No Limit sound. “One of my favorite tracks on the album is “Karma” and everyone that hears it says it’s a phenomenal song.”

Longevity is key in life and in music and Bleed still holds the love of music in high regard. “I come from a blues and gospel background, along with being born in a musical family, it’s always been a way of life so when it became about business, it just came natural.” Bleed intends to build on the foundation and legacy that he’s worked a lifetime to establish. “Long as I feel the love of music I’m going to continue to whoop it up.”


Young Bleed is now under Trap Door Entertainment and the album Livin’ is available now through Apple Music and Spotify. To check out the rest of our interview, click on the link down below and you can find out more about Young Bleed at www.trapdoorent.com.

SO Mag Interview-Young Bleed

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[MUSIC VIDEO] Omega-Jonesin’ via @TenthLetterMed

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TenthLetterMedia and Straight Official Magazine are coming back at you with #MVM (Music Video Mondays) where we show love to Hip-Hop’s growing scene in the Circle City.

This week we take a look at a new single from Omega titled “Jonesin” which is one of the jewels from his upcoming album Back From the Future. Check out the dope visual down below and stay rocking with us as we continue to bring you the lifestyle and culture of Hip-Hop! #GetSOM #DueSeason

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[MUSIC VIDEO] Spacedad-Slap Bacon via @TenthLetterMed

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Welcome back to #MVM on TLM! We alongside Straight Official Magazine like to kick your week off with some dope visuals that compliment some of the hottest Hip-Hop acts both independent and national.

This week we take a look at the newest single from Spacedad and this one does SLAP!! Check out the video for “Slap Bacon” down below and stay with us as we continue to bring you the lifestyle and culture of Hip-Hop! #GetSOM #DueSeason

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[MUSIC VIDEO] Ephect- Call Me Ephect via @TenthLetterMed

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We are still going strong for #MVM (Music Video Mondays) here at TLM. Alongside Straight Official Magazine, we like to show love to Naptown artists who are cultivating the scene in the Circle City.

This week we shine the light on Ephect and his new single “Call Me Ephect” from his upcoming album the Nphection. Check out the video down below and make sure you support INdependent music and stay tuned with us as we continue to bring you the lifestyle and culture of Hip-Hop! #GetSOM #DueSeason

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[MUSIC VIDEO] Devon Golder- Ride Wit Me via @TenthLetterMed

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We hope that you had a great weekend and shouts out to all the father’s who were celebrated this weekend! With Monday upon us, what better way to kick off the week with a little #MVM (Music Video Mondays)!

This week we got a hot joint from Devon Golder. This single is called “Ride Wit Me” and is a dope groove to ride out to! Check out the video down below and stay with us as we continue to bring you the lifestyle and culture of Hip-Hop! #GetSOM #DueSeason

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[MUSIC VIDEO] OG SLIM- Heart Cold via @TenthLetterMed

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Welcome back to #MVM on TLM (Music Video Mondays) where we alongside Straight Official Magazine like to set your week off right with visuals that compliment the hottest Hip-Hop tracks from Indy’s hottest artists.

This week we shine the light on Naptown’s own OG Slim as he and Coleone Big Dog team up for this single from Slim’s newest mixtape titled Ric Flair, which is available for download at www.mixtapefactory.com. Here is “Heart Cold” and stay tuned with us as we continue to bring you the lifestyle and culture of Hip-Hop! #GetSOM #DueSeason

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