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TENTH LETTER MEDIA

TENTHLETTERMEDIA PRESENTS OFFSCRIPT: YG

#GetSOM via @TenthLetterMedia

In over eight years of being in entertainment journalism for two different publications, I have seen and heard a lot. I’ve sat down with some of my favorite artists as well as some of yours for exclusive content and entertainment. In my pursuit of the scoop on the story, there were a number of stories that did not make the final cut… until now! The following are real accounts and recollections of some of my most memorable interviews. Candid conversations. Untold stories. This is OFFSCRIPT.

HUMBLE BEGINNINGS

My journey into journalism started back in 2012 when I became a profile writer with Scoop Media Group. Scoop Magazine has been in the heart of Indianapolis for over twenty years and is an institution of promotion of business owners throughout the city.

In a year’s time, I became the entertainment editor of the publication and was able to provide a platform for the city’s emerging talent. By the second year, the magazine featured album reviews as well as a monthly forum that spoke on Hip-Hop and R&B.

(Photo cred: Scoop Media Group)

Things had slowed down a bit and there wasn’t much entertainment coming through the Circle City. Winter was quickly approaching and I had to focus on my “real” job working at Amazon. One day I was in my office at Scoop and came across an email that was forwarded to us from a talent agent out of California.

While I didn’t read the message in its entirety, I was able to skim enough to find out that she was bringing some top acts to our city to perform and that we were granted access to cover the show for press.

My first real interview as an editor. Excitement starts to kick in. When I found out who the first act was I was too geeked. It was YG.

YG (Photo cred: NPR.org)

A STAR ON THE RISE

Now around this time, YG is one of the hottest new artists to emerge from the West Coast. He was riding the wave of his hit single “My Nigga” featuring Young Jeezy and Rich Homie Quan and was fresh into his deal with CTE World. Upon doing my homework, I saw how he had early success via YouTube and had a catalog of songs to back his budding career.

The day of his scheduled performance was nearly postponed as Naptown got its first real snow of the season. The show would go on however, as it would clear up later in the evening. I arrived at The Compound around 11 p.m. as YG was slated to perform at or around 1 a.m.

Once I’m situated behind the velvet ropes of the club, I was offered a drink from the talent agent. As I’m taking a sip I survey the room as notice I’m not the only reporter on the scene. A total of 6 publications in all were in attendance.

Something told me that this interview was going to be difficult to secure, or so I initially thought.

YG with Kelani (Photo cred: Taylor Hill/WireImage)

WAIT FOR IT…

As the night went well into the next day, the number of people waiting for YG to arrive began to dwindle. With the club closing at 3, the media presence was leaving as well.

Hype Magazine was the first ones to bounce me as well as Amps Magazine and when the two other local reporters left, it was me and a Midwest Leak Magazine model sitting next to each other in the room.

The talent agent was explaining to us that his bus was late but he was en route to the venue. This was at 1:45, and at 2:30 there was still no sign of YG.

In the back of my mind I know I have to be at work in an hour. Just as I’m thinking about considering it a wrap, the model leans in towards me and says, ” I gotta go!” She was booked at another party across town and couldn’t stay to interview him. I couldn’t believe it!

A few minutes after she left the talent agent announces that YG is here and will be inside in 5 minutes for interviews then immediately heading to the stage to perform. It was a quarter until three in the morning and I got YG for the one-on-one. Sounds easy, right?

(Photo cred: Scott Dudelson/Getty Images)

ONE FALSE MOVE

After hours of waiting, YG was officially in the building. I remember standing about ten feet from the entryway where he and his entourage entered the room. Originally I thought he was at least 6′ 6″ as he stood amongst his security, however I was mistaken as he was standing on a platform slightly above them that made him appear that way. 

He was fashionably late and extremely high as he made his way to the corner of the room. I got the ok from the agent to approach him and was told I had exactly 5 minutes to do my thing.

I walked over to where he was sitting and he stood up to shake my hand. As we sat down I noticed that the table in front of us had his likeness on it. The music from the club downstairs was loud so I had to get in close to be able to conduct the interview.

His security began to gather closer to us and it was then I figured out these were not the typical bodyguards you see in movies. These were either his goons or his homeboys.

I had my camera around my neck and I took it off and placed it on the corner of the table. The next thing I heard was the familiar sound of a safety being disengaged on a firearm. One of the guys said “hey, hold up nigga” and went for his waste line. I immediately froze!

YG would then wave his hand over towards the guy to stop him. He leaned in and said “pick your camera up, homie.”

What I thought was just a picture of him on a table was actually a custom painting of himself sitting on top of the table! Got to be more careful.

GOOD TALK

I was able to finish the interview without further incident and amidst the background noise it was a dope interview. He was hyped about the track he was going to release featuring Drake and his upcoming debut album. I was wrapping up with the talent agent when YG walked up to us.

He told her he was ready to go on but wanted to talk to me first. He pulls me to the side and shakes my hand again and thanks me for being in attendance and for all that I’m doing to support him. 

(Photo cred: Scoop Media Group)

He says “It took something in you to be the only member of the press to still be here even though I was late.” I would have took him up on his offer to kick it with him for his show, but I had to decline because of work. He then wanted to take a few pics for the magazine. 

(Photo cred: Scoop Media Group)

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Lunden De’Leon Lands Amazon Prime Hip-Hop Drama “Turnt”

Lauren De’Leon (Photo cred. New Line Talent Group)

#GetSOM via @TenthLetterMedia

Nominated “Best Leading Actress” for her role in the film “Pure Justice”, actress Lunden De’Leon (We’re the Millers, Sweet Home Carolina), landed the the role of Harriet Stanford in the Amazon Prime Video “Turnt” starring Jamal Woolard (Notorious), Benzino (Love and Hip-Hop), Hoopz Alexander (Flavor of Love) and Torrei Hart.

(Photo cred. New Talent Line Group)

Produced by Mann Robinson Entertainment, “Turnt” centers around Libarariers Stanford (played by Woolard) living by the law of money, power, and respect. Stanford also has a sibling, named Kenny who while aspiring to become the next big thing in the music industry, has his dreams cut short due to street violence.

(Photo cred. IMDb.com)

Best known for her role as Nurse London in the Netflix movie “Blackbear”, De’Leon has starred in over 50 television shows and movies. These include “Cryptz”, “The Lake House”, and the award winning drama “Somebody’s Child” just to name a few. De’Leon just recently joined the cast of the upcoming thriller “Payne” portraying the role of detective Yvette Paige.

(Photo cred. IMDb.com)

“Turnt” is now streaming on Amazon Prime Video. You can follow Lunden De’Leon on Instagram @lundendeleon and at LundenDeLeon.net

 

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SKYPP RELEASES NAP OR NOTHING MUSIC VIDEO

Skypp (photo cred. WildStyle/All317HipHop)

#GetSOM via @TenthLetterMedia

SKYPP is an emerging Hip-Hop artist from the ninenteenth state that is all about representing his stomping grounds. The artist and songwriter released the official music video for his hit single “Nap or Nothing” to both rave reviews and constant replays via YouTube. Skypp is riding a wave of huge accomplishments coming into 2020 with the release of his fifth studio album U4U.

Skypp- U4U (photo cred. Skypp/Patrick “GreekGod” Bell)

With a total of thirteen projects under his belt, Skypp welds two swords as he also the owner of Sophisticated Street Music LLC. His wordplay is effortless as displayed in “Nap or Nothing” where unlike the status quo of his counterparts, you can clearly hear him to get a better understanding of where he comes from.

(photo cred. Brandon Miles)

U4U is a groundbreaking project for the Circle City MC. The album has not only secured spots on the Top 100 Rap/Hip-Hop album sales on both Google Play & Amazon, but also a #7 spot for New Rap/Hip-Hop sales on iTunes. It’s noise like this that has Skypp in the #SaturdaySpotlight for the start of the new year and decade!

You can check out the music video for “Nap or Nothing” down below, which also includes another single from U4U titled “Omm Otg.” As always, we thank you the readers and followers of TenthLetterMedia & Straight Official Magazine as we capture the lifestyle and culture of Hip-Hop! Have a blessed new year and remember, it’s the #DueSeason so #GetSOM!!!

You can follow Skypp at http://officialskypp.com

Twitter: http://twitter.com/skypp317

IG: http://instagram.com/skypp317

Facebook: http://facebook.com/skypp317

U4U is available NOW at https://album.link/us/i/1489367009

If you are an artist who would like to be featured in the #SaturdaySpotlight, then hit us up for more information.

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ILLY OCTANE GOES BACK TO CALI IN NEW MUSIC VIDEO

Illy Octane (Photo Cred: Shameika Hunt)

#GetSOM via @TenthLetterMedia

ILLY OCTANE is rounding out his 2019 on a wave back to the west coast with a hot new music video “Goin Back To Cali.” The Circle City artist, songwriter and CEO of Rich Harvest Entertainment recently dropped his third album I.L.L.Y. (I’on Live Like Ya’ll) this year to both rave reviews and constant rotation on music streaming platforms.

I.L.L.Y. (I’on Live Like Ya’ll) Photo Cred. Carlos Duran

Produced by Beatgod Tron, “Goin Back To Cali” combines samples from some of Hip-Hop’s most notable MC’s paying homage to the Sunshine State. Illy flexes lyrically on the track while painting a picture on why he doesn’t live like the rest of us. The video was shot by Jacob Bonham and is a dope visual that compliments the track nicely.

Photo Cred: Carlos Duran

Illy has also found himself in the cross hairs of the #SaturdaySpotlight where we set your weekend off right with content from the Hip-Hop sector along with the great folks at Straight Official Magazine. For more information on how to be featured, check out the flyer below.

Check out the official music video for “Goin Back To Cali” down below. We thank you for rocking with TenthLetterMedia and Straight Official Magazine as we capture the lifestyle and culture of Hip-Hop! Stay tuned for more dope content and remember, it’s the #DueSeason so #GetSOM!

Follow ILLY OCTANE at IllyOctane.com

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CHUCKY WORKCLOTHES SALUTES CHAMPIONS WITH NEW VIDEO

Chucky Workclothes (photo cred. FB Music Page)

#GetSOM via @TenthLetterMedia

CHUCKY WORKCLOTHES is back to pay homage this week as he released a new video for the single “Champions” from his upcoming album. The artist, producer and songwriter from Indiana will drop his 14th album titled Consistency Theory II on December 13th. The sequel is a collaborative effort with M7 of ATC.

Chuck is a vital part of the culture of Hip-Hop in the Circle City. Even with features from the game’s legends like E-40, Young Bleed & Paul Wall, he stays in his work clothes and provides content that’s both relevant and reminiscent of his life and times.

He’s also found himself in the crosshairs of the #SaturdaySpotlight where alongside Straight Official Magazine, we capture the lifestyle and culture of Hip-Hop.

You can check out the video for “Champions” produced by Crackalack Films down below. As always, we thank you for rocking with TenthLetterMedia & Straightofficial.com and remember, it’s the #DueSeason so #GetSOM!!!

You can follow Chucky Workclothes on all social media platforms (@ChuckyWorkclothes). Consistency Theory II is available for pre-order at https://music.apple.com/us/album/consistency-theory-ii/1488581925

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TRAJIK WELCOMES YOU TO TRAPTOWN WITH NEW ALBUM

TRAJIK (Photo cred: Cory Davidson)

#GetSOM via @TenthLetterMedia

Midwest recording artist TRAJIK released his long anticipated album Welcome to Traptown this month to rave reviews. The Circle City MC is the focus of our #NewMusicSundays demo where alongside Straight Official Magazine, we capture the lifestyle and culture of Hip-Hop.

Welcome to Traptown album art (Photo cred: Corey Davidson)

Trajik’s career in the industry spans over a decade with a catalog that highlights his gritty, pull-no-punches style of flow. The release of Welcome to Traptown was often delayed, but for good reasons as he threw his fitted cap into the acting realm for a few. Scoring with roles in Fox’s hit TV series Empire Proven Innocent just made his claim to own the summer become more spoiler than spit.

(photo cred: Trajik FB Page)
(Photo cred: Trajik FB Page)

Once his face graced the cover of The Indianapolis Star he had done what no other artist could’ve done for their city.

(photo cred: Trajik FB Page)

TRAJIK-Welcome to Traptown ALBUM Review: 

Welcome to Traptown is a 14 track road map to the Circle City through the eyes of one of it’s generals. It boasts a solid line of production ranging from Sasha Go Hard from Netflix’s Rhythm + Flow, to Dylan PRVLS that mirrors Trajik’s ability to paint a visual of his surroundings that’s both relevant and reminiscent to all listeners.

(Photo cred: Corey Davidson)

The single “Come Back Kid” produced by Dylan PRVLS is a perfect compliment to his journey in the game. You can check out the official music video for the single down below.

Welcome to Traptown is available on https://album.link/us/i/1485317511 for purchase and you can follow TRAJIK at https://www.trajikworld.com/

We thank you for rocking with TenthLetterMedia and Straight Official Magazine as we capture the lifestyle and culture of Hip-Hop. Stay tuned for more dope content and remember, it’s the #DueSeason so #GetSOM!!

 

 

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ZACHERY LE’ON MAKES US SMILE WITH NEW MUSIC VIDEO

Zachery Le’on (photo cred: Ivory Starr)

#GetSOM via @TenthLetterMedia

ZACHERY LE’ON is back in the crosshairs of our #NewMusicSundays demonstration this week with a new music video. The Naptown artist and songwriter blessed the masses with “Smile” from his Ion 6: Part 2 The Adventures of Team Alpha album release this year. The album is gaining both rave reviews and constant rotation on all streaming platforms.

(photo cred: Andy Art)

“Smile” is a dope single from the project that features production from Veo Chillz. Le’on has fun on the track with bars that reflect his mantra on how he deals with what the world deals to him. The visual was produced by Quincy Haze and features cameos from Roj Mahal & Moecyrus that round out this solid project.

You can check out the music video for “Smile” down below. As always, we thank you for rocking with TenthLetterMedia and Straight Official Magazine as we capture the lifestyle and culture of Hip-Hop. Stay tuned for more dope content from us and remember, it’s the #DueSeason so #GetSOM!

Follow ZACHERY LE’ON on Instagram https://instagram.com/zacheryl3on?igshid=1pxdqa07xpt2d

Ion 6: Part 2 The Adventures of Team Alpha is available NOW at https://linktr.ee/zacheryl3on

If you are an artist who would like to be featured on #NewMusicSundays, then check out the flyer below for more information.

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SWOE WHOA IS BACK WITH A NEW ALBUM

 

(Photo cred. Colli Media)

#GetSOM via @TenthLetterMedia

SWOE WHOA is BACK! He is on the scene with another new album release for 2019. The Syndicate Music Group artist and songwriter is not only making noise with his anticipated Black Tar Boulevard project, but he also released the official music video for the lead off single “I’m Back” that is more spoiler than spit on his return to the industry to reclaim position.

Swoe Whoa-Black Tar Boulevard (photo cred. cl.napster.com)

Swoe has been busy since his last project released in 2017, dropping two projects this year that are reminiscent of his initial rise to fame through his unique sound and rugged delivery. He is turning all doubters into followers and fans of his gritty wordplay and overall dominance over any track that he’s on.

(Photo cred. Colli Media)

BTB features the single “I’m Back” that reintroduces those who have missed the swag and bravado that only he exhibits. The Naptown MC by way of Nashville has always been ice cold, and he is the focal point of this week’s #SaturdaySpotlight

You can check out the official music video for “I’m Back” down below. We thank you for rocking with TenthLetterMedia & Straight Official Magazine as we capture the lifestyle and culture of Hip-Hop. Make sure to like, share and subscribe to us for more dope content and remember, it’s the #DueSeason so #GetSOM!!!

Black Tar Boulevard is available NOW at https://song.link/SwoeWhoa

Follow SWOE WHOA at http://Www.swoewhoa.com

Instagram: https://instagram.com/swoe.whoaaa?igshid=6uwe5ee23i67

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DEAD SILENCE RELEASES HUSTLE MACHINE MUSIC VIDEO

#GetSOM via @TenthLetterMedia

The #SaturdaySpotlight brought to you by TenthLetterMedia & Straight Official Magazine, is pulling a double this weekend to capture the lifestyle and culture of Hip-Hop from all points abroad. This go round our collective light shines on the Circle City as DEAD SILENCE released the anticipated music video to his new hit single “Hustle Machine” off the Fall & Rise EP released this year.

Hustle Machine-Dead Silence (photo cred. Thalia L’oreal)

The 24 year old artist, actor and songwriter has been solidifying his stance in the game for over a decade. His flow is melodic as he teams up with the harmonic Megan Simonton to ride the track to perfection. Produced by Skypp, the visual captures Naptown brilliantly behind the setting of the autumn sun.

Dead Silence (Photo cred. Promo Goddess)

You can check out the music video for “Hustle Machine” down below. Stay tuned to Dead Silence as he continues to make noise all the way into 2020 with two upcoming projects on the way. We thank you for rocking with us as we capture the lifestyle and culture of Hip-Hop and remember, it’s the #DueSeason so #GetSOM!!

Instagram: https://instagram.com/deadsilence9?igshid=1xavioej50zns

Fall & Rise EP Available at: https://fanlink.to/thefallandrise

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DABABY GOES OFF THE RIP IN NEW MUSIC VIDEO

(photo cred. ThisIs50.com)

#GetSOM via @TenthLetterMedia

DABABY is going off the rip in a new music video.  He is becoming one of the genre’s notable acts and his one-two punch of projects this year which include Baby on Baby & Kirk are both solid and the hit singles from both continue to keep the Charlotte artist in constant rotation.

DABABY KIRK Artwork (photo cred. Pitchfork.com)

His “off the rip” style of both lyricism and bravado are always on display, which is evident in the newly released music video he dropped yesterday for the single “Off The Rip.” The video already has over 1 million views in less than 24 hours of it’s release.

(photo cred. YouTube)

The single “Off The Rip” is from his recent Kirk album release. Directed by Reel Goats, the visual is a fast-paced delight that compliments his verbal wordplay. With DABABY even taking time to give his daughter his phone to play with in-between bars, he flexes over the Space 305 produced track while stunting like only he can from the windshield of a drop top car.

DABABY (photo cred. HipHop-nMore.com)

Currently DABABY is on tour promoting the album. He is on a grind that is being highly documented in his antics both on and off stage. With 2019 coming to a close, DABABY has his sights on finishing the year out strong. His presence in the game is highly recognizable, which is why he’s found himself in the crosshairs of the #SaturdaySpotlight where alongside Straight Official Magazine, we capture the lifestyle and culture of Hip-Hop.

(photo cred. Ticketfly.com)

You can check out the official music video for “Off The Rip” down below.  As always, we thank you for rocking with TenthLetterMedia & Straight Official Magazine for your issue to all things Hip-Hop. Stay tuned with us as we hit you up with more dope content and remember, it’s the #DueSeason so #GetSOM!!!

Follow DABABY at:

IG: https://www.instagram.com/dababy/

Twitter: https://mobile.twitter.com/dababydababy

Facebook: https://m.facebook.com/babyjesus704/

 

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