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NEWS: M-EIGHTY RETURNS TO THE MIC WITH FORTHCOMING “TOLEDO” EP | @ALMIGHTYM80

#GetSOM via @tenthlettermedia

After an almost 5 year hiatus, Wu-Tang / Almighty affiliate M-EIGHTY emerged from his behind the scenes role as an A&R / Executive Producer for the likes of Ghostface Killah, Kxng Crooked, E-40, Kurupt, Killah Priest, Hus Kingpin, Planet Asia, Benny the Butcher and dozens more to return to the mic for the August 30th release of the “Toledo” EP.

M-Eighty a product of Toledo, OH views this project comprised of all Toledo, OH emcee and producer features alongside the former Guinness World Record Freestylist as his follow up to 2012’s Glass City “Home Grown Internationally Known” which paid homage to his hometown throughout with a heavy emphasis on the golden era soundscape that raised him.

Markoff also has plans in the next year to come to bless the world with additional titles as an emcee including the 3rd installment of the Almighty saga “The Holy Trinity“, follow up from 2013’s Almighty “The 2nd Coming” and more.

M-Eighty “Done Done It” (Courtesy Facebook)

The first single “Done Done It” (prod. Vherbal), the Toledo mainstay best known for his work alongside Wu-Tang, Vinnie Paz, Diabolic and more, features hometown battle rap icons Fif Element and Ghiftd in an all out lyrical onslaught reminding onlookers to “check the resume” for those needing a reminder to not only M-Eighty but the collectives vast contributions to Hip-Hop on all sides of the coin.

Listen to “Done Done It” off the “Toledo” EP here:

Visit http://WWW.TOLEDO8GOD.COM now for all CD x DIGI x MERCH Pre-Orders.

 

SOCIAL MEDIA:
FB: MATTHEW MARKOFF (M-EIGHTY)

IG / TWITTER: @ALMIGHTYM80

YOUTUBE: /ALMIGHTYM80

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FASHION: WILLIE VIVERETTE RELEASES VIVERETTE TIES | @VIVERETTETIES

This past Sunday the newest entrepreneur from Indianapolis, Indiana released his anticipated line of bowties to the public. WILLIE VIVERETTE threw his designer hat into the fashion realm circle with his line of VIVERETTE TIES and to celebrate, he took over the Bella Marcia Event Center and invited every dream chaser in the city to not only celebrate his achievement, but to jumpstart their respective journey into entrepreneurship.

Viverette Ties Release Party Flyer

I spoke with Willie about his line and how he got the inspiration to create this unique line of bowties. Being a fashion connessuer, Willie got the idea while preparing to attend an event. “One day I was getting ready for this party that A Few Good Gentlemen we’re doing when I wanted this specific type of tie. I searched and searched and couldn’t find anything. A little voice in my head said “ Create it!”. I started the process and here we are now.”

Viverette Ties Logo

Willie also shared how his upbringing played a role in his decision to create Viverette Ties. “I grew up with no mom, no dad, no sisters or brothers, so my resources were limited. In my younger years, I’ve never really had anything to call my own or nothing that I felt like I could be proud of. When I use to go school, people would crack jokes on me because my clothes were old and outdated.” His love for fashion grew into a personal mission to be the freshest person in the world.

Willie Viverette

The name Viverette is not only his last name but is also French. “I’ve always been told that I have a unique last name but I never really entertained the thought of actually having something unique enough to carry the name. Once I started designing my bow ties, I then knew that this was a perfect opportunity to brand me and my son’s legacy for future generations to come.” The ties are made from a premium velvet and includes a lapel pin, cuff links and a pocket square.

I asked Willie what will make Viverette Ties stand out from the competition. The process and production are just a few of the selling points he spoke on. “Viverette separates its self by a number of reasons. One being the fabric quality that we use. We choose from over 75 different fabrics which means that we are hands-on with the designs. There are a lot of other people and companies that hire some one to do the choosing and I feel like that takes away from the innovation of the overall brand.”

Midwest Fashion Week (Photo Cred. Pride Photography L. White)

With his line already making huge noise at Midwest Fashion Week, I asked Willie about his future plans with Viverette Ties. Without hesitation he replied, “My plan for Viverette Ties is world domination! I don’t want anyone wearing anymore neck ties. Those are a thing of the past!” One of his visions was seeing his line featured overseas and this month, he will see another vision come to life as Viverette Ties will be featured during Midwest Fashion Week in Paris, France next month.

You can own your own Viverette Bowtie by using the following links below to place your order and you can follow Viverette Ties with the preceding information.

Willie Viverette (left)

#GetSOM via @TenthLetterMedia

Facebook: Viverette Ties

IG: @viveretteties

Website: www.fashionandfinance.org

 

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OP-ED: HAPPY BIRTHDAY TO HIP-HOP!! | @TENTHLETTERMEDIA

On this day back in 1973, a movement was created that would forever change the landscape of both the music industry and our society. Hip-Hop was born on this day courtesy of a “school jam” held in a rec room by the legendary DJ Kool Herc. With it’s humble yet brash beginnings, the genre would evolve into the most influential of it’s kind.

Advertisement for DJ Kool Herc BTS Jam (Source Magazine)

Spanning over four decades, Hip-Hop has given us more than just hard baselines and dope lyrics. It has given the world first-hand knowledge of the situations and factors that expedited its rise to power. It’s cultivation included a plethora of MC’s, DJ’s, breakers & graffiti artists who would serve as its curators. In it’s early inception, Hip-Hop was ruled out as a fad that would not last ten years by some of the music industry’s poignant acts.

Steven Tyler and Joe Perry of Aerosmith with Run-DMC’s Joseph Simmons, Darryl “DMC” McDaniels and Jason “Jam Master Jay” Mizell on March 9, 1986, the day of the recording in New York City. (Danny Sanchez, Washington Post)

The paradigm shift would occur in 1986 when Run-DMC & Aerosmith released Walk This Way, thrusting Hip-Hop into mainstream light. From there the movement made it way to the West coast and once the South got it’s hands on it, the genre evolved into a mainstay that produced several subcategories that would solidify it’s foundation in the music industry.

Hip-Hop shows no signs of slowage as it reaches the age of 50. As correspondents of this movement, TenthLetterMedia & Straight Official Magazine acknowledge the soul day of Hip-Hop and will be at the ready to capture and cover it for years to come!

#GetSOM via @TenthLetterMedia

 

 

 

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MUSIC VIDEO: ZACHERY LE’ON – MIDWESTCOAST | @ZACHERYL3ON

Setting off your weekend like only we can, we welcome you back to the #SaturdaySpotlight where Hip-Hop is both captured and covered by us and the great folks at Straight Official Magazine. If you are an artist who would like to be featured then reach out to us for more information!

Zachery Le’on

This week ZACHERY LE’ON is blessing us with a new single from his upcoming project Ion-6 Part 2: The Adventures of Team Alpha which is set for release this fall. Le’on has been hard at work, touring and opening for artists such as Juvenile & The Ying Yang Twins. His consistency, style and delivery is what has made him both a staff favorite as well as one of the more consistent artists from the Circle City.

The hit single “MidWestCoast” is a dope track that highlights his allegiance to his region and tells the story of growing up young and fast on the westside of Indy. You can stream and download the single via Spotify & Apple Music.

Check out the visual for “MidWestCoast”, which was filmed by Eli Productions down below and stay tuned for the release of Ion-6 Part 2 this fall. We thank you for rocking with TLM & Straightofficial.com as we continue to capture the lifestyle and culture of Hip-Hop and remember, it’s the #DueSeason so #GetSOM!!!

#GetSOM via tenthlettermedia

Follow Zachery Le’on

IG: @zacheryl3on

Facebook: Zachery Le’on

linktr.ee/zacheryl3on

 

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[MUSIC VIDEO] MASTER P FEAT JEEZY – GONE | @MASTERP

#GetSOM via tenthlettermedia

Despite the humid temperatures outside, MASTER P proclaims this summer to be one of the coldest yet! The Hip-Hop mogul and entrepreneur has forecasted this shift in the climate with a barrage of content that stems from the release of I Got The Hook Up 2 which is currently the #1 Urban Comedy Movie.

In our pursuit of the lifestyle and culture of Hip-Hop, TLM & Straight Official Magazine were blessed to have the Ice Cream Man live on a conference call last night. Check out the replay of our convo via our Facebook page. Shouts go out to our Fleet DJ affiliates for the work!

The single “Gone” is off the IGTHU 2 soundtrack and features a long-awaited feature with Jeezy. The New Orleans/Atlanta flavor makes this a dope track with production from Drumma Boy Fresh. This one intends to bang all summer long! Check out the visual down below and as always, we thank you for rocking with us!

And remember, its the #DueSeason, so #GetSOM!!!

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[MUSIC VIDEO] PROFESSIONAL FATBOYZ – CROSSROADS | @PROFATBOY

Welcome back to the #SaturdaySpotlight presented by TenthLetterMedia & Straight Official Magazine! This is where we set your weekend off with dope content from emerging artists from the Hip-Hop & entertainment center. If you’re an artist interested in being featured caught in our crosshairs, then hit us up via social media for more information.

Professional Fatboyz
(G-Child & E-Duble)

This week we aim the light towards the Circle City in Indy and signaled a dynamic duo from the crossroads of America. E-DUBLE & G-CHILD are the one-two punch known as THE PROFESSIONAL FATBOYZ who are blessing us with a single from their upcoming project titled iRAPiSING 

“Crossroads” is a solid lead off from the album that displays the versatility that they possess in both Hip-Hop and R&B. The visual, produced by OLUVISUALGOD is both aspiring and inspired author Montana King’s autobiography Crossroads to Redemption. Check it out down below and as always, we thank you for tuning in to TLM & Straightofficial.com as we continue to capture the lifestyle and culture of Hip-Hop! And remember, it’s the #DueSeason so #GetSOM!!!

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[SINGLE] SONNY PARADISE- ADLIBS IN THE STREET via @TenthLetterMed

Happy Memorial Day weekend from all of us at TenthLetterMedia & Straight Official Magazine! We’re halfway through the weekend and to “keep the party goin'” we’re hitting you up with a feature we like to call #NewMusicSundays where we premiere new and upcoming tracks from Naptown’s vibrant Hip-Hop scene.

This week we’re blessed by SONNY PARADISE who has been a cultivator of Hip-Hop in the Circle City for a significant period of time. As the head of Sonrah Music Group, he not only furthers himself as an artist, but contributes to the movement via his monthly Hip-Hop nites where every last Friday of the month is an EVENT!

Sonny is giving us a double helping of lyrical dopeness with 2 singles from upcoming/latest projects. He gives us a sneak peek into his upcoming PROJECT PYRVMIDS release set for July of this year with the dope single “Adlibs In The Street.” Check out the visual for it here:

In the meantime, check out the visual for the hit single “Horus Over Cairo” from his latest project titled Pharaohgami which is available via SoundCloud for your listening pleasure.

Be sure to follow Sonny Paradise as he vibrates through social media sites (IG: @sonny_paradise, Twitter: @ParadiseSonny, FB: Sonny Paradise) and as always, we thank you for rocking with TLM & Straightofficial.com as we continue to capture and cover the lifestyle and culture of Hip- Hop!!

It’s the #DueSeason, so #GetSOM!!!

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[OP-ED] NIPSEY HUSSLE: MORE REVOLUTIONARIES, LESS MARTYRS via @TenthLetterMed

Hip-Hop is without question the most influential genre of music known to man. The near 50 year odyssey of the movement that has altered the society we inhibit has shown and proven its validity as a staple in American culture. In our quest to capture the culture and lifestyle of Hip-Hop, we have to take both the good and the bad in terms of the influence that it has on us as a people.

As one of the writers for TenthLetterMedia I act as a correspondent to bring you the readers of Straight Official Magazine the heart of what this Hip-Hop thing is all about. A week ago we reported on the murder of Nipsey Hussle and the ripple effect of that has triggered the masses, producing an overwhelming show of love and admiration for the slain West Coast artist. Eerily similar to when 2Pac died, there is now an abundance of conspiracy theorists inhabiting social media platforms and it seems as if the world is fixated on the impact that Nip had on the game.

Now I won’t delve in the arena on who took his life and the build-up on whether or not the government is involved. That’s not what we do here. I can admit that when Nipsey first debuted I was impressed with him as an artist, but not intrigued by him personally. But as time always has a way of revealing a person’s intentions, I saw how he was quietly making moves that were reinventing the way that his community was perceived. Contrary to what his counterparts were doing, he was fueled by the goal of the overall betterment of his people and utilizing his influence as an artist to expedite his mission.

This made me look at Nip in a new light, and it just bothers me that it took his death for everyone to realize what we truly had. But I guess that’s what gives life meaning. The old saying is that you’re nobody til somebody kills you and in this instance, it’s an unfair trade-off. Why couldn’t this man get the admiration he warranted from his efforts before his demise? That’s why it’s so important to celebrate the achievements of those while they are here. It just doesn’t have the same effect that it would now that we have to rock R.I.P shirts and posts memes about the greatness this man exhibited.

Hip-Hop needs more revolutionaries and less martyrs. It’s high time that the cultivators of the culture receive their just due in the present time and not when they’re gunned down in front of the world. Perhaps we need to focus more on the relevant and not the ratchet but, these are just my thoughts.

 

Submitted by Lee Kimbrough

 

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[MUSIC VIDEO] PLAYBWOI THA GREAT: IT’S CLEAR TO ME via @TenthLetterMed

When it comes to bringing you the lifestyle and culture of Hip-Hop, it’s clear to both TenthLetterMedia and Straight Official Magazine that NOBODY does it better! Welcome back to the #SaturdaySpotlight where we highlight the vibrant Hip-Hop scene in the Circle City with visuals from the nineteenth state’s hottest artists.

As we march closer to spring, this week we’re blessed by a household name in the music industry. PLAYBWOI THA GREAT is revered in Indy as a legend in the city’s claim for Hip-Hop relevance. The artist, producer and songwriter has made his impression felt with his unique sound and creativity. His dedication to his craft was also recognized by Lil Boosie, who signed him to his Bad Azz Music Syndicate in late 2018.

The single “It’s Clear to Me” is a hot track with a dope visual from Craig Allen Films and is off his Rock Solid Forever 2 project, which is available on Apple Music.

Check it out down below and as always, thank you for rocking with us and stay tuned in to TLM & Straightofficial.com! #DueSeason #GetSOM

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[SINGLE] ROJ MAHAL: HOW WE DOING via @TenthLetterMed

With one day left before the start of another week, TenthLetterMedia & Straight Official Magazine are back with #NewMusicSundays as part of our mission to bring you the lifestyle and culture of Hip-Hop!

ROJ MAHAL for all intents and purposes, is T.R.A.S.H. and he wants the world to know that he is the worst rapper in the N.A.P. The Circle City artist, engineer, producer and songwriter has a catalog that spans a decade and promotes a wisdom that steers clear of the status quo in the industry.

Mahal’s latest project T.R.A.S.H. stands for The Real Angels Saving Humanity is Talented Raw and Soulful Humans and his dedication is on full display in his latest 2-part project available now at www.rojmahal.com. Check out the single “How We Doing” down below and we thank you for rocking with TLM & SO Mag!! #DueSeason #GetSOM

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