CALIVA, a cannabis store and online marketer/seller of marijuana, edibles and oils is the home of Grammy Award-winning billionaire rapper and entrepreneur JAY-Z’s new cannabis line, MONOGRAM which launched on FRIDAY (10/23).
JAY-Z became CALIVA’s Chief Brand Strategist last year.
CNN reports, “No info on the site on a release date for MONOGRAM, but encourages customers to signup to be “first in line for the drop.”
JAY-Z also added a new playlist entitled “MONOGRAM: Sounds From The Grow Room” was also released on his streaming service platform, TIDAL.
Music from BOB MARLEY, THE BEATLES and RIHANNA are featured.
The site says, “MONOGRAM marks a new chapter in cannabis de
fined by dignity, care and consistency.
It is a collective effort to bring you the best.
This is a humble pursuit to discover what the best truly means.”
CALIVA CEO DENNIS O’MALLEY is quoted on CNN as saying, “We think this is a sea (of) change in terms of the visibility to the industry.
We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward.”
MONOGRAM joins a growing number of celebrity-designed marijuana lines including those from SNOOP DOGG, WHOOPI GOLDBERG and MARTHA STEWART.
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