When your 20 year old daughter tells you “Daddy you have to listen to this artist….” with all of her enthusiasm, you have no choice but to drop everything and give her your undivided attention. The back story is that she was attending a listening party and she got there extremely early to find a young man setting up stage and lighting. As she engaged in conversation with the young man she became intrigued by his views and outlook on certain things. They ended their small talk without any exchange of names. She gradually attended the party to the progression of the featured artist for the evening. As they introduce the featured artist, she then made the connection with the moment of clarity. Louis Picasso was the gentleman from earlier setting up his own show. She was even more impressed with the quality of his music.
Come to find out, he’s well known in Ypsilanti Michigan and has a commendable following. With his latest single Gold, he’s booked for a few dates across the country including some dates in California.
It is one thing to know a person by their art…but to get to know the authentic person behind the art is something totally different altogether. When I speak to masterful musicians, I am so amazed by their humility and dedication to their craft. This conversation gave me hope for my daughters generation. So much is lost in translation based on age differences that when two people put aside those prejudices, they find they have a lot more in common than not. Speaking to this young man made it refreshing that he is in my daughters circle. And Oh! did I forget to mention she is helping with his artist management now?
Ladies and gentleman… Louis Picasso
OTT: I’m always interested in the inner workings of an independent artists journey considering I’m one myself. So tell us how did you get into music?
LP: As with a lot of musicians, my entire family is involved with music. Everybody sings, everybody plays and instrument, so I was kind of born into it. However, I didn’t start writing music until about 2008. It was like another way to express myself verses being out here doing a lot of wrong, music was my sole outlet. Then about 2013 I started to take it more serious. I started learning about music theory and the history of music and different genres of music I wasn’t listening to before…so that’s how it started.
OTT: Because there are limited paths to success in the music business today, I see you’ve taken the approach of a Lamar, Cole, or even names like Lupe and Badass. What brought about your eclectic sound?
LP: My approach to the music always zoned in on lyricism vs the beat which is not the approach most people take. The majority are moved by the beat or the flow. I took a liking to B.I.G. because of his wordplay. Biggie was the first album that I went through and fully dissected and I got that from my dad when I was in middle school. And I just admitted I was feeling my dad’s music so please forgive that crime. (It’s human nature to rebel against your parents music LOL) Yeah but I was really feeling how Biggie put a song together and from listening to more rappers like him and Nas, I noticed how they put different feelings and emotion into their stories. Because you see… when you’re creating, you really don’t know how it’s gonna come out, but through their influence, I learned how to trust my feelings and expression.
OTT: Tell us about your evolution as an artist and finding your own voice.
LP: Well it’s like you said up until 2008, my interpretation of music was from everything that I listened to prior, so in that, there is a lot of mimicking and trying different styles. It took a lot of changing man because you have to be true to yourself and your art, but you also have to produce something your audience will love and appreciate.
OTT: Great transition! Without giving away your business secrets lol, how did you develop your respectable following?
LP: Weeelll…hahaha, I was tired of being told no when it came to my vision. Necessity is the mother of creation and invention so I was forced to think outside the box when it came to my marketing and building relationships. I remember wanting to rock at certain shows and being told no. I remember wanting to record in certain studios and being declined. I got fed up and started doing it on my own. You have to have faith behind your ideas and your craft. Because if you don’t, you’re going to get discouraged and eventually give up. You can put tens of thousands of dollars into your project but without faith you don’t have much. This is why you have the Missy’s and Pharell Williams and Timbalands that are masters at what they do because they took the time to learn everything on their own and they were hungry for that knowledge despite the roadblocks.
The last show I got told no to, it left a bad taste in my mouth so I created what is called a Pop-Up show at Third Rail. That was my very first show and it sold out the first week based on how we promoted it and previewed it. Well before the show, people were impressed with our presentation which made them interested. That’s a key right there. Your presentation has to be so appealing that it makes people want to check it out. The buzz was so real that I just took that formula and applied it to every single show. I put my all into and keep my faith in tact.
OTT: Being that you are from Michigan, what is your take on the house that J Dilla built and his contribution to your home state and just music itself?
LP: The first time I heard about Dilla was around 2008 and a producer friend of mind let me listen to him and it took a while to get into my system because I wasn’t really into that boom-bap soulistic style. But one thing about music is you have to open your soul up to it in order to receive it and once I did, I really see the time and effort he took to learn music and develop his sound and it made a huge impression on me.
OTT: Let’s talk about your project now…what is GOLD?
LP: Gold….. I want to describe it as an opportunity. With this project I want Gold to pertain to worth as in worth of self not so much materialistic . I dropped Gold around April 1. I wanted to get a bunch of creators around the area and like put together an orchestra that would display to the audience the worth of these independent artist in the area. That is what I wanted to display on Gold and then again my entire album.
OTT: Lastly, where can old and new fans purchase your music?
LP: Apple Music man, they can purchase the single on iTunes and mostly all of your favorite other steaming companies. Please get the word out and it is definitely appreciated. They can see my videos on YouTube under Louis Picasso and they can follow me on Instagram under @LouisPicasso. Thank you for having me fam.
OTT: We appreciate you as well. Best wishes on all of your music endeavors.