[INTERVIEW] “Bankroll Gimmick” talks New York City Hip-Hop and more with Jason Bourne
Rising performing artist as well as producer and engineer Bankroll Gimmick is a native of the birthplace of Hip Hop, the Boogie Down Bronx. Recording professionally since 2011, Bankroll has taken the time to carefully brand himself both sonically and promotionally. Currently promoting a plethora of releases, he has caught a buzz as a result of the feedback from popular tunes Way Strong, Out the Mud, and Aint Real. Inspired by some of the greatest contributors to Hip Hop home Bankroll Gimmick gives credit to his best friend Jerel Patterson as a motivator, and one who was very instrumental in his musical pursuits. A life-long lover of music, Bankroll draws on personal experiences as well as the life experiences of his closest friends, and family to develop the content and substance he has today. We sat down recently for an interview where we talked about the state of Hip Hop in our city, his creative process, and new music. Check it out below:
Jason Bourne: A lot has been made of the resurgence of NYC Hip Hop – what’s your take on where the city stands right now in the Hip Hop game?
BRG Gimmick: I think the city stands in a good place right now. It can never be forgotten that Hip Hop started in the city, but we also have to come to terms with the fact that the south and other regions took over for a little while. I take my hat off to anyone putting out good music, and handling their business but I am happy and inspired that the focus is back on the progress on The Big Apple. Would love to have myself and some others take things to the next level.
Jason Bourne: You are a native of the Bronx. One of the things that I have noticed in recent times is a unity amongst MCs in the Bronx which has helped the buzz stay high in the borough. Who are some of the artists that you have aligned yourself with on the collaboration tip?
BRG: I am most definitely from the Bronx (puts X’s up). The unity in the Bronx is at a high right now. I think it has always been like that on the collaboration tip but it also helps that it is being promoted more. Things like Social Media, and even more at the shows is something that is going public and inspire more people to follow suit. As far as my resume, I have collaborations with Sonny Mon3y right now as well as Romane, and O Banga.
Jason Bourne: For those who may not know, who is Bankroll Gimmick?
BRG: Bankroll Gimmick is a hustler. From young I realized money is not real, but it is necessary. Life experiences have taught me it is a trick, but the catch is you just have to make the trick work in your favor
Jason Bourne: How is your creative process? What’s the vibe in the studio?
BRG: The vibe with everything I do is up. Excitement, I can say. Once the vibe is right the music and everything else flows. I have a lot of energy and I only invite good energy to be around me in life and when I am in the studio.
Jason Bourne: What are 5 must haves for a recording session?
BRG: To be honest, a good amount of weed, and some liquor are must haves. (Pause) of course. Keep it 100, I like to light candles, and have good people around with the vibe like I was saying before. It is also a must to have a great engineer.
Jason Bourne: You and O Banga hooked up for your latest track, Bankroll; talk about that record and how it came together?
BRG: When the New Year dropped O Banga hit me up and let me know he had a record that would take us further this year. I trusted that and I said, man send it to me ASAP. Once I heard it I knew he was right because the track fit my aura. I wrote the verse immediately and we went right in to cook up. The rest is history. That record is doing very well for us.
Jason Bourne: What is your earliest memory of falling in love with Hip Hop?
BRG: My earliest memory of loving hip hop was about 1995-1996. I had bought 1 of Jay- Z albums and I also copped Puff Daddy & the Family album. I knew I loved Hip Hop after hearing those.
Jason Bourne: What should our audience be on the lookout for going into the next quarter and ending the year?
A lot of visuals. I have a couple of videos that I will be releasing as well as my album, GOLDEN RULE
Listen to Bankroll featuring O Banga