[FEATURED ARTIST] E-Reign: The Future Of New York by DJ Layne Luv
When a rapper dubs themselves the “future” of anything, best believe they have the confidence to know that the energy they are putting out foretells their success among the masses to come. It’s been a long time since New York City has held the crown as the reigning capital of rap music. Atlanta has held that title for a while judging by the amount of rappers that gets top priority radio spins and project sales. Even though the public may see the likes of Remy Ma, Nicki Minaj and now Cardi B all from New York getting their shine (Shout out to the leading ladies of rap right now)….however, it’s still many miles away… in fact light years from The Golden Era where 80 % of the industry rappers during that time were from New York.
Nowadays the internet has leveled the playing field for both rappers, producers and DJ’s and artists alike. The no longer need “the industry machine” behind them to be successful. Chance The Rapper has inspired so many independent artist to stay independent and E-Reign from Queens NY is no different. His grind is definitely being noticed on the east coast and he’s hustling everyday to become known in other states across the nation. The young rapper has the business savvy to put together independent tours with him as the headliner. From high quality music videos to riot energy live shows….E-Reign will definitely have the masses paying attention real soon.
Ladies and Gentleman… E-Reign.
SO: Glad you could join us man. Let’s just get right into it. On a lot of your promotions I see the slogan “Future of New York” ..for the audience, what does that mean?
ER: My team and myself, are just trying to bring something new and fresh to the table. That slogan is meant to inspire no matter where you’re from. I know some people might see that term as something braggadocio, but I’m not just talking about myself. I’m putting on for my city but I’m putting that energy out there to the world. I’m talking about my generation, my culture. So much pressure is put on us millennials to adapt to what was…and we don’t want to be told what represents us…WE want to establish what represents us and for that to be embraced. I may articulate that in a different way as opposed to someone down in Atlanta, but we are basically saying the same thing…we are the future…hate it or love it.
SO: I’m noticing most successful independent artist have a strong team behind them. How do you keep your team focused and on the same page?
ER: Yeah man, the key to a lot of it is staying true and loyal to those you started from the bottom with. From there I tend to keep a lot of things in-house because the trust has already been established from way back. By learning each other…things gel together, like when you’re playing basketball…if I shoot that pass, I know who’s going to be there to catch it. Honesty, also goes a long way. You can’t have a lot of “Yes” people on your team. There has to be people in place to tell you the truth so you’re not out in public looking stupid.
SO: What other states do you feel like you’re getting traction in other than New York?
ER: We’re definitely making noise down in Philadelphia. North Carolina has shown me a lot of love and our new spot is Miami. We did a show down there and it was crazy so….and we continue to just keep networking with the brand so hopefully you know, by politickin wit you ….maybe we can get it in Ohio too haha. (pun intended)
SO: So what are you working on right now?
ER: So recently I just dropped my new mixtape The New York Times Vol 1., and so the team and I are promoting that real heavy,…. and then we’re also working on a single called “Whatchu Sayin” and we’re going to be shooting a video for that as well. Other than that , just continuing to tear down these live shows to give the people their money’s worth.
SO: Ok here’ s the typical cliche question LOL, Who would you say your music is influenced by?
ER: Tupac of course and Nas….Lyrical storytellers by far that not only cause you to think but through their rhymes you can see vividly the picture they are painting to the listener. And I mean of course the no-brainers being from New York…The Jay-Z’s and The Biggie’s of the world.
SO: Lastly, where can someone find your music?
ER: Very easy, go to www.ereignmusic.com or you can find my music on all streaming sites. iTunes, Tidal, Spotify, all the heavy hitters. I just want to show love and get some back you know?
SO: Well thank you for chopping it up with us. We are looking for gigantic things to happen for you in 2018
ER: Thank you for having me. I really appreciate it. One.