Known as a talented collective recording under the moniker S.O.xN.Y. which stands for Shout Out to New York. Comprised of Smoke, Dutch Alcott, Winny SM, Jay Cartii, Qua Live and L.T. this formidable group has come together in the name of music, creativity and unity. Multi talents ranging from singers, to writers, engineers and producers their quality music spans many genres from pop, gospel, to R&B and Hip Hop.
Solo success stories, who have now come together with one common goal – elevation, S.O.xN.Y. are seasoned artists whose journeys date back to the middle teen years.
“I can remember writing lyrics as early as the 4th grade. My first time in the booth was around 16 years old and I haven’t looked back since.”
– Dutch Alcott
“I got my start in the lunch room and neighborhood parks. Everybody knew me for freestyling. Eventually I got into songwriting and things took off for me.”
– Winny SM
“I was always fascinated by the production side of things. I wanted to learn engineering, and record myself. I accomplished that at 18.”
“Freestyling was my thing as well. By 20 I learned that bars was not all that it was about, so I quickly started writing songs.”
Jay Carti, the rookie of the bunch is a promising contributor who has taken to soaking up the experience of his group mates, and applying his own sauce to the stew. Hailing from Flatbush, Brooklyn Carti joins his brothers who call Staten Island, Queens, The Bronx, and North Carolina home.
“One of our acronyms is South to New York. As a team there is so much influence from New York City, but other areas as well and we wanted to pay homage to those as well.”
– Jay Carti
With their S.O.xN.Y. project on the way January 25th the group has done a phenomenal job in juggling their solo plans with the common interest – promoting the album. Hitting the ground running, the team whom came together this past November have been campaigning through the media and relationship building with true influencers who will be a vessel in spreading the awareness of the quality they bring. Unifying not only the 5 boroughs but age groups the varying styles of the members mesh will in epitome of the diversity of music today.
Brought together by non-traditional means, these brothers whom were connected by Instagram and officially aligned themselves at a photo shoot in NYC on December 1st. Later that weekend their first radio interview was conducted at City Rok Radio where they all vowed to write their names into the history books as S.O.xN.Y.