This past Sunday the newest entrepreneur from Indianapolis, Indiana released his anticipated line of bowties to the public. WILLIE VIVERETTE threw his designer hat into the fashion realm circle with his line of VIVERETTE TIES and to celebrate, he took over the Bella Marcia Event Center and invited every dream chaser in the city to not only celebrate his achievement, but to jumpstart their respective journey into entrepreneurship.
I spoke with Willie about his line and how he got the inspiration to create this unique line of bowties. Being a fashion connessuer, Willie got the idea while preparing to attend an event. “One day I was getting ready for this party that A Few Good Gentlemen we’re doing when I wanted this specific type of tie. I searched and searched and couldn’t find anything. A little voice in my head said “ Create it!”. I started the process and here we are now.”
Willie also shared how his upbringing played a role in his decision to create Viverette Ties. “I grew up with no mom, no dad, no sisters or brothers, so my resources were limited. In my younger years, I’ve never really had anything to call my own or nothing that I felt like I could be proud of. When I use to go school, people would crack jokes on me because my clothes were old and outdated.” His love for fashion grew into a personal mission to be the freshest person in the world.
The name Viverette is not only his last name but is also French. “I’ve always been told that I have a unique last name but I never really entertained the thought of actually having something unique enough to carry the name. Once I started designing my bow ties, I then knew that this was a perfect opportunity to brand me and my son’s legacy for future generations to come.” The ties are made from a premium velvet and includes a lapel pin, cuff links and a pocket square.
I asked Willie what will make Viverette Ties stand out from the competition. The process and production are just a few of the selling points he spoke on. “Viverette separates its self by a number of reasons. One being the fabric quality that we use. We choose from over 75 different fabrics which means that we are hands-on with the designs. There are a lot of other people and companies that hire some one to do the choosing and I feel like that takes away from the innovation of the overall brand.”
With his line already making huge noise at Midwest Fashion Week, I asked Willie about his future plans with Viverette Ties. Without hesitation he replied, “My plan for Viverette Ties is world domination! I don’t want anyone wearing anymore neck ties. Those are a thing of the past!” One of his visions was seeing his line featured overseas and this month, he will see another vision come to life as Viverette Ties will be featured during Midwest Fashion Week in Paris, France next month.
You can own your own Viverette Bowtie by using the following links below to place your order and you can follow Viverette Ties with the preceding information.
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Facebook: Viverette Ties