Unless you’ve been under a rock these past 5 years; you have definitely heard the beats of none other than Zaytoven. The GRAMMY® Award-winning multiplatinum super producer, songwriter, and multi-instrumentalist Zaytoven released his new track “Wake Up & Cook Up” [feat. Quavo and 2 Chainz] at all digital retailers at the end of the year. It’s the second release under the partnership between his Familiar Territory Records and Motown.
“Wake Up & Cook Up” draws heavily on the signature trap production that made Zaytoven a household name and with the help of Atlanta rap heavyweights Quavo and 2 Chainz delivers a powerful second single. “Wake Up & Cook Up.” sets the stage for the arrival of more new music very soon.
Between cooking up beats for hip-hop’s elite, Zaytoven remains immersed in the creative process behind his forthcoming full-length debut—out in 2018.
A true trendsetter, Zaytoven proved integral to the sonic architecture of the Atlanta scene with which he stands synonymous. His influence can easily be felt in nearly every corner of hip-hop and R&B. 2011 saw him win his first GRAMMY® for co-producing and writing “Papers” on Usher’s Raymond v. Raymond. Among countless multiplatinum productions for the likes of Gucci Mane and Migos, he teamed up with Future for seminal 2015 collaborative mixtape, Beast Mode. Everybody from Drake and Nicki Minaj to Rick Ross and Lil Yachty has sought him out.
Unsurprisingly, his musical acumen encompasses more than just beat-making. Born in Germany, raised in San Francisco, and based in Atlanta, Zaytoven’s nickname pays homage to his piano virtuosity. VIBE has hailed him as “Atlanta’s true trap music pioneer” while Complex praised his “singular blend of layered, oscillating synth melodies, ominous organ chords, and booming low-end bass.” Founding Familiar Territory Records, he’s becoming a cultural tastemaker and entrepreneur in 2017 as well.
You can listen to Zaytoven’s latest release here below