Black women have been overlooked and ignored in the beauty industry for decades. These 5 women aim to change that narrative by making their mark on this billion-dollar industry through creativity, innovation, and passion.
1.) Danessa Myricks, a world-renown makeup artist, and photographer built her brand around her own unique style. At the beginning of her makeup career, Danessa didn’t have many products at her disposal, so she had to get creative with the products she did have. She carried that same spirit of innovation with her throughout her career and used it in the development of her makeup line “Daneesa Myricks Beauty”. This product line includes many different multi-use products for eyes, lips, and face that create endless possibilities for the consumer.
2.) The Crayon Case is a Louisiana based makeup company that was created by Raynell Steward AKA Supa Cent. The company is best known for making $1 million in less than an hour on Black Friday in 2018. Raynell’s own personal popularity along with her phenomenal marketing skills have skyrocketed her to the top of the beauty industry. Her makeup line includes over 25 products with everything from eye shadow pallets and lipstick to brushes and makeup wipes.
3.) Lumiére Beauty formerly known as EN Body Co. is an all-natural skincare company created by Kelsei Coleman. Lumiére is well known for its luxurious body butter that not only moisturizes but also helps with various skin conditions including eczema. All of the Lumiére products are hand-made by Coleman herself. This product line has skin care for the whole body including face oil, body scrub, facial spray and more.
4.)The Champagne Chair is a luxury mink lash company created by professional makeup artist Austen Patterson. Patterson’s collection includes fun and flirty lashes for every occasion. The Champagne Chair also makes lash glue, lash applicators and customized wine glasses. This Atlanta based brand exudes luxury and elegance with a product line to match.
5.) The A.A Collection By Audrey’s Artistry is an Alabama based makeup brand with a lot of style. This product line includes eyeshadow pallets, highlighters, lip products, and mink lashes. The A.A Collection has a simplicity which appeals to everyday women as well as the high quality that appeals to professional makeup artist.
These black beauty brands are shaking up the beauty industry in the best possible way and opening doors for the young girls that will follow them.
#GetSOM Via @TransformationsByTee