“Do I have everyone’s attention now?”-CM Punk
I had to quote the former WWE Superstar because of the relevancy of his inquiry. At the time he had dropped his legendary “pipe bomb” that shook up the wrestling world. Over the past year, TenthLetterMedia has worked with Straight Official Magazine to not only provide our readers with the lifestyle and culture of Hip-Hop, but to spotlight the developing Hip-Hop landscape of the Circle City. As the lead editor of TLM, I vested personal stock in our efforts and in 2018 I presented the State of the Hip-Hop Union address.
In the piece I spoke on several topics, from the pros and cons of the landscape of Hip-Hop in Nap to the undeniable talent that runs rampant here. In the year that would follow, while there were numerous artists that broke ground here, there were two that broke the glass ceiling that has encompassed the Circle City for decades.
Playbwoi tha Great and Trajik are revered as native legends in music and entertainment here in Indy. In my journey as a journalist I’ve worked with them both on separate occasions. Playbwoi would go on to sign with Lil’ Boosie’s Bad Azz Music label while Trajik would make his acting debut on the widely popular Fox series Empire. I viewed their respective wins as accomplishments for the city, but I also saw it as confirmation of what I’ve been saying for years.
Naptown as a collective and cohesive unit will become the next mecca for Hip-Hop and entertainment. The talent has always been here and the variety is in spades. We’re the only Midwest entity that hasn’t been crowned and I feel that those days are numbered. The entertainment realm is beginning to wake up to us as a region of both promise and prosperity. Granted, there are several underlying issues that have kept us back but at this point, we’ve already talked about them to death. It’s time to focus on becoming a standard in both Hip-Hop and the entertainment industry.
Which brings me back to the Punk quote. I believe that every artist, DJ and producer from the Circle City should adopt this question as their mantra. Several artists have made it out of NAP to reach mainstream success, so why stop now? In 2018, TLM and SO Mag launched the #LetsWork campaign in the attempt to break out independent artists. Coupled with TLM’s other features such as #SaturdaySpotlight I have seen the impact that we can and will have on the industry. Plus I enjoy being right about things like this.
In the first year that TenthLetterMedia linked with Straight Official, Naptown made up maybe 3% of the content that was published in the magazine. Three years later, that percentage is closer to 70%…
…DO WE HAVE EVERYONE’S ATTENTION NOW?!?!
I’m willing to bet we do. Stay tuned with us as we continue to bring you the lifestyle and culture of Hip-Hop! #DueSeason #GetSOM