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Industry Voices

Industry Voice with Bill Biggz: The Producer Building Sound, Structure & Legacy

In an era where anyone with a laptop can call themselves a producer, Bill Biggz stands firmly in the lineage of true architects the creators who shape sound, guide artists, and build records from the ground up. Representing Bill Biggz Global, Fleet DJ Producers, and operating under Bill Biggz Productionz, he has carved out a respected lane rooted in skill, discipline, and decades of dedication.

From saving up for his first piece of equipment at age 13 to becoming a trusted producer with a reputation for professionalism and precision, Bill Biggz has lived the grind from every angle. Straight Official Magazine sat down with him for an in‑depth conversation about craft, business, and the real blueprint behind longevity.

The Origin: Turning Necessity into Purpose

Bill Biggz didn’t enter production because it was trendy he entered because he had no choice. Studio time was expensive, beats were out of reach, and the hunger to create was too strong to ignore.

“I couldn’t afford studio time or beats. When I finally saved up for sessions, I always left wanting more. That’s when I knew I needed my own equipment.”

At just 13, he invested in himself, learned the machines, and never looked back. What started as survival became a lifelong calling.

The Creative Process

For Bill Biggz, creativity isn’t rigid it’s responsive.

Sometimes the drums lead. Sometimes the melody speaks first. The concept arrives when the music calls for it, unless he’s crafting a custom beat tailored to an artist’s vision.

His philosophy is simple:

“I don’t put handcuffs on the ideas. I do what feels good.”

Creativity vs. Commercial Appeal

While many producers chase trends, Bill Biggz refuses to force a sound.

“If it appeals commercially, great but I don’t create for that. When you let the music guide you, it gives you what you want naturally.”

This approach keeps his work authentic, soulful, and timeless.

Beat Maker vs. Producer

Bill Biggz draws a clear line between the two.

A beat maker creates beats. A producer creates stories.

“A true producer is a therapist. They take your pain, your experiences, and turn it into music that brings the whole story to life.”

It’s the difference between sound and direction between noise and narrative.

The Lost Art of Artist Development

Bill Biggz stresses the importance of structure, arrangement, and development skills that once defined the industry.

“Artist development taught you how to speak, perform, and build presence. Today, most artists are teaching themselves.”

For him, these fundamentals remain essential to creating real records.

The Biggest Mistakes New Producers Make

According to Bill Biggz, the most common errors aren’t creative they’re business.

  • Not having paperwork in order
  • Not clearing samples
  • Not completing split sheets
  • Not registering music properly

“To be successful, your business must be in order. And relationships matter just as much.”

Protecting the Work

He emphasizes the importance of having BMI or ASCAP, SoundExchange, SoundTrust, and registered music ready at all times.

“Blank split sheets should always be on hand. It’s how you protect yourself from being robbed.”

Working with Artists

Bill Biggz is open to working with multiple artists as long as they’re professional.

“If an artist invests in themselves and has their business in order, I’m willing to work with them.”

Talent matters, but professionalism determines access.

Networking vs. Talent

For Bill Biggz, relationships are the real currency.

“Talent gets you to the door. Relationships let you in.”

Technology & AI in Today’s Landscape

He’s seen the evolution firsthand from early home studios to today’s mobile setups.

While he embraces technology for efficiency, he draws the line at AI‑generated music.

“I like my music with soul.”

The Setup

Bill Biggz is an Akai MPC loyalist.

“I can make my machine sing. The workflow is unmatched.”

It’s the tool that best translates his ideas into sound.

Creative Differences

He rarely clashes with artists, but when asked for input, he keeps it honest.

“Your ears don’t lie. If it doesn’t sound good, it’s not good.”

He lets his catalog speak for itself and artists usually listen.

The Ideal Session

Organization, comfort, and structure define his studio environment.

Prepared artists thrive. Unprepared artists struggle.

“If you’re about your business, your session will go smoothly.”

Most Challenging Project

A group project with ten people taught him patience, trust, and leadership.

“Getting everyone on the same page was difficult, but it taught me to trust others to do their part.”

The Real Blueprint

According to Bill Biggz:

“There is no blueprint. With all the platforms today, you can create your own lane. Just stay consistent and persistent.”

Tap In with Bill Biggz

For artists, labels, and collaborators ready to work:

Include your name, number, and the type of business you’re looking to conduct.

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Chanel Ellis: Chicago’s Smooth R&B Rising Star Turning Passion into Empire

In the vibrant heart of Chicago’s music scene, Chanel Ellis stands out as a multifaceted force a silky-voiced R&B singer, dynamic performer, savvy CEO, video director, event planner, but also is a podcast host who’s building her career on her own terms.

Because of the sound that blends soulful grooves, feel-good energy, and heartfelt lyrics about love and relationships, she’s carving out her lane as one of the city’s most exciting independent artists.

Furthermore , she was born and raised in Chicago (with heavy ATL influences woven into her branding). However , Chanel proudly reps her roots while delivering music that feels both intimate and universal. Although, her vibe is positive, motivational, and unapologetically confident, the kind of artist who doesn’t just drop tracks . Especially creates full experiences through visuals, live performances, and community connection.

She’s a true independent boss as CEO of Chanel Entertainment.

A Growing Discography Full of Vibes

Lastly, Chanel’s catalog is stacked with smooth, replay-worthy singles that showcase her versatile R&B/soul style:
• “Chocolate Dove” (2020) a fan favorite with strong streaming numbers
• “Playground” (2023)
• “Down Low” (2024)
• “ITZ CHANEL” (2025)
• “FALLIN IN LOVE” (2025)

Additionally, her latest chapter is generating serious buzz: the upcoming single “Into You” featuring Megastar (produced by Megastar2414), set to drop May 14, 2026 via GT Digital / Loud Money Music Group / Empire. Otherwise, pre-save it now this one is positioned as a potential summer anthem with its infectious energy and smooth chemistry.

Beyond the Music: Multi-Hyphenate Hustle
Also, Chanel isn’t just an artist she’s a true independent boss as CEO of Chanel Entertainment. Nonetheless, she directs her own videos, plans events, and uses her platform to uplift others. Afterall, additionally she does co-hosts the Vibe Check Podcast (with Steven Tyran Ragsdale) every Thursday on Intellectual Radio. While, delivering authentic conversations ,celebrity interviews, and great vibes from 9–10 PM.
Although, She’s also been recognized in the scene as an Award-Winning R&B Artist and has received nominations/votes for categories like Best Female Vocalist at the 312 Music Awards. Whether she’s performing live, cooking up features with Chicago and ATL talent, or dropping motivational content, Chanel’s hands-on approach shines through.
Online & Streaming Presence

Online & Streaming Presence

• Instagram: @chanelellis552 (Rising Star energy with consistent music updates)
• TikTok: @chanelentertainment4
• YouTube: Active channel for visuals, interviews, and podcast clips
• Available on Spotify, Apple Music, and more — with growing monthly listeners and dedicated fans returning to tracks like “Chocolate Dove.”
Basically, Chanel Ellis represents the new wave of independent artists: talented, business-minded, and deeply connected to her city and supporters. Therefore , as she gears up for “Into You” and continues expanding her empire, one thing is clear the soulful siren from Chicago is just getting started.
Also, Stay locked in, because the vibe is strong, and Chanel Ellis is bringing it all the way.
Pre-save “Into You” now: https://empire.ffm.to/intoyouchanel IG-Chanelellis552
Facebook- Chanelentertainment & Chanel Ellis
#ChanelEllis #IntoYou #ChicagoR&B #VibeCheckPodcast #Rise4LifeMgmt

NEW SINGLE: INTO YOU

SIT DOWN WITH CHANEL ELLIS

1. What is your legal name and age?
Chanel Beverly Valerie Marie Ellis.

2. What is your stage name and how did you come up with it?
Chanel Ellis

3. Where are you from?
Chicago

5. Why did you first start making music?
Chiefly , first started making music when I was 16 and originally started singing in the Church choir when I was 12.

6. Who would you say inspired you the most, as an artist?
Despite , was inspired by so many artists. But to name a few: Beyonce, Aaliyah, Micheal Jackson

7. Where and how do you work best?
Although , I like to write music in my car, especially summer nights. I find it to be peaceful.

8.What’s the best advice you ever received?
You can’t please everybody, keep going!

9. Chiefly , What is still your biggest challenge?
Being fine.

10. All in all , Are you religious? If yes, what is your religion?
I am spiritual, I respect other religions.

11. What were your grades like at school?
I was honor student in High School and College. I enjoy learning.

12. What is the most useless talent you have?
      Eating

13. What’s the best compliment you’ve ever received about your music?
I already sound famous

14. Emphatically, what would you have done differently if you knew then what you know now?
Especially , would have learned the business side of music before fully diving in.

15. What’s your latest release?
My latest release is my single Into you dropping May 14TH.

16. Who do people say you sound like?
People say I sound like Beyoncé

17. Who would you most like to collaborate with?
Chris Brown

18. Especially, if you could go open a show for any artist who would it be?
Jazmin Sullivan

19. What’s your best advice for handling criticism? 
Criticism is necessary for growth

20. What surprising lessons have you learned along the way?
Believe in yourself no matter where you are in life!

21. Regardless, what are you focusing your time on now (e.g., recording a new record, touring the Midwest, writing, etc.)?

Equally, currently focused on my new single Into you, my current shows coming up, El Hitta April 17th, Rick Ross Aug 1st, Fleet dj conference in July, my podcast called Vibe Check with Megastar and Chanel Entertainment concert in July.

22. What is your favorite song to perform?
Chocolate Dove

23. Surprisingly, if you could only listen to 3 albums for the rest of your life, what would they be?
Micheal Jackson, Beyoncé and Tupac

24. What do you want your legacy to be? How do you want to be remembered?
I want to be remembered as a talented artist that never gave up. Someone who inspires and changes lives.

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MzMarzette on Commanding the Room, the Hosting Blueprint, and Why Your Lane Is Already Waiting

She’s Not Just Holding the Mic, MzMarzette Is Holding the Room

Not everybody who picks up a mic knows what to do with it. MzMarzette does.

Affiliated with Fleet DJs, she came up the way most people do in this industry, by staying close to the culture, paying attention, and putting in the work long before anyone was watching. She’s hosted live events, managed rooms that didn’t always cooperate, and built a reputation on being someone people remember after the night is over.

Early in her run, while hosting a conference as the new face in the room, someone stopped her mid-event just to tell her she was doing a great job. Small moment. Stayed with her. That’s the kind of validation that doesn’t come from follower counts but from the room, and she’s been earning it ever since.

We caught up with MzMarzette to talk about her process, what the job actually demands, and what she tells anyone who wants to do what she does.

Finding The Mic

What pulled you toward hosting?

Music and the energy it brings to people. Being around DJs, events, and real culture made me want to be more than just in the crowd. I wanted to be part of what was driving the experience.

When did you know your voice was landing with people?

When people started responding to what I said, not just listening, but feeling it. Engaging with it. Remembering me after the moment was over. That’s when I knew it was real.

You are yourself, but you stay disciplined. Your personality brings people in. Your professionalism keeps you respected and booked.

Mz. Marzette

Style, Presence, and Controlling the Room

Describe your hosting style in three words.

Authentic. Engaging. Commanding.

What separates a good host from a great one?

A good host can talk. A great host connects. It’s about reading the room, controlling the energy, and making every person feel like they’re part of the experience.

How do you prepare before going live?

I lock in mentally first. Study the vibe, know my audience, and if I’m interviewing someone,. I do my homework and make sure my energy is right. People feel that before you even speak.

What do you do when the energy in the room shifts on you?

You stay calm and take control without forcing it. Sometimes you bring the energy up, sometimes you slow it down. It’s about being present and knowing when to pivot.

A good host can talk. A great host connects

Mz. Marzette

The Interview Craft

What makes an interview feel natural but still land the way it should?

Listen more than you talk. Ask real questions, not just scripted ones. Let the conversation breathe so the guest can open up.

How important is research when you’re sitting across from an artist, producer, or executive?

It’s everything. You can’t ask meaningful questions if you don’t know who you’re talking to. Research shows respect, and it shows in the conversation.

Have you ever had a moment go sideways live?

Of course. Live situations don’t always go as planned. I stayed professional, kept the conversation moving, and didn’t let the audience feel the tension. That’s part of the job, handling pressure in real time.

Balancing Personality With Professionalism

How do you stay yourself without crossing the line?

You are yourself, but you stay disciplined. Your personality brings people in. Your professionalism keeps you respected and booked.

How do you hold an audience when the media landscape moves this fast?

Consistency and connection. You have to show up, stay active, and actually engage, not just post and disappear.

Building the Brand

How much does branding matter in hosting?

It’s everything. It’s how people recognize you, remember you, and trust you. Your brand should match your energy and your work ethic; if those two things don’t line up, people feel it.

What’s one mistake you see new hosts make?

Trying to sound like someone else. That lane is already taken. Being yourself is what makes you stand out.

What equipment do you consider essential?

A solid mic, clear audio, reliable internet, and a clean setup. But your delivery carries the most weight; the equipment just enhances it.

Start where you are. Practice, stay consistent, build your network, and don’t wait for opportunities, create them.

Mz. Marzette

The Moment That Stayed With Her

What’s been your most memorable hosting moment?

My first event at a conference. I was new to the organization, still finding my footing, and in the middle of it, someone tapped me on the shoulder just to say I was doing a great job. That moment stuck with me. It was early, it was unexpected, and it told me I was exactly where I was supposed to be.

The Blueprint

For anyone trying to break into hosting, what’s the real advice?

Start where you are. Practice, stay consistent, build your network, and don’t wait for opportunities; create them. Stay ready, because when the moment comes, you don’t want to be scrambling.

How should someone reach out to book you?

Through my social platforms or email. Be clear about the event, the date, the location, the expectations, and the budget. Professional communication makes everything smoother.

You can follow MzMarzette on Instagram at @MzMarzette.fleetdjs


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Straight Official Sat Down With Randy B

What is your name, where are you from, and what first got you interested in the entertainment industry?


My name is Randy B. I’m a Miami-based R&B/Hip-Hop artist by way of Quincy, Florida. I was born into music my father, Randolph Bush Sr., was a well-known band director in Gadsden County, so music was always around me. Because that early exposure really sparked my passion and set me on this path.

Who and/or what inspires you to create?
Real life inspires me relationships, experiences, wins, losses, all of it. Also, I draw inspiration from legends like those who blend authenticity with great songwriting. Although , I want my music to connect and feel real.

How would you describe your sound?
Evidently, my sound is a blend of modern R&B with Southern hip-hop influence.
All in all , it’s smooth, melodic, and motivational music that fits your lifestyle, whether you’re vibing, driving, or in the club.

My sound is a blend of modern R&B with Southern hip-hop influence.

What is your creative process like?
It usually starts with the vibe. Once I hear the right production, I lock into the feeling and build from there. Additionally, sometimes it’s melody first, sometimes lyrics but it always comes from an authentic place.

What artist(s) would you like to collaborate with?
Despite, I’d love to work with artists who bring strong musicality and creativity people like Chris Brown, Usher, Bruno Mars, Rick Ross, Kanye West and even producers like Pharell Williams, DJ Khalid who understand the sound I’m building.

I really focus on crafting records, not just making songs.


What is one message you would give to your supporters?
Stay consistent and believe in yourself. I appreciate everyone rocking with me this is just the beginning, and we’re building something real together.

What is a talent/skill you have that most people don’t know about?
Despite, I’m very hands-on creatively not just with vocals but with songwriting and overall song structure. I really focus on crafting records, not just making songs.

What is your social media? How can people get in contact with you?
Follow me on Instagram: @RandyBThevibe
For bookings and business inquiries: [email protected]
Stream my latest single “Freak On Me”:
https://ffm.to/randy-b-freak-on-me

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INDUSTRY VOICE WITH Lourdes aka SUNYDEW

Some people grow into hosting. Others discover early that their voice carries weight. For Lourdes Bigio, known to many as Sunydew, that realization came through real conversations and the reactions that followed them.

Over time, those moments shaped how she approaches the microphone. Her style blends humor, honesty, and observation, creating a space where guests feel comfortable enough to speak openly. Whether the setting is radio, a podcast, or a live stage, the goal stays the same: keep the conversation genuine and make sure the guest feels heard.

Through preparation, research, and consistency, Sunydew has built a platform that allows artists and creatives to share their stories in their own words.

We spoke with Sunydew about the moments that shaped her path as a host, how she prepares for live conversations, and what advice she gives to the next generation of voices stepping behind the mic.

Beginnings and Inspiration

What is your name, and when did you realize your voice had an impact?
My name is Lourdes Bigio, also known as Sunydew. My inspiration to become a host came from meaningful experiences with people I’ve met throughout my journey. I remember interviewing a comedian and having a powerful conversation with him. During that interview, he said, “Lourdes, you have a voice. People listen to you. I’ve heard you on air. Continue to use your platform to express your opinions.” That moment stayed with me. It helped me understand the true impact of my voice and my ability to influence, inspire, and connect with others.

Hosting Style and Presence

How would you describe your hosting style in three words?
Funny, straightforward, and observant.

What separates a good host from a great one?
A great host leaves a lasting impression on their guest. The guest should feel valued, understood, and uplifted. When the conversation flows naturally, and the guest feels comfortable, they remember the experience. There’s no fake laughter, just real conversation about topics that matter to them.

Remain humble. Do your research. Stay professional.

Sunydew

Preparation and Live Energy

How do you prepare before going live, whether it’s radio, podcast, or stage?
Before going live,
I usually chew gum to calm my nerves. I also listen to music to get into a good mood and feel energized. Most importantly, I take a quiet moment to say a small prayer.

How do you manage the room when energy shifts unexpectedly?
I stay aware of the atmosphere. If the energy changes, I might use humor to help people relax. Sometimes I pause for a moment to allow everyone to reset before continuing.

Interview Technique

What’s the key to conducting an interview that feels natural but still powerful?
Preparation. Researching your guest allows the conversation to flow more naturally. It’s important to keep the focus on them and make the conversation about their story.

How important is research when interviewing artists, producers, or executives?
Research is extremely important. When you understand your guest, your questions become more meaningful. It also shows respect and professionalism. Guests appreciate it when they realize you took the time to learn about them before the interview.

Have you ever had a challenging guest during a live interview? How did you handle it?
Yes. I once interviewed a guest who was extremely serious and gave very short answers. It felt like I had to pull teeth just to keep the conversation going. The energy felt stiff.

I started using humor and bringing up topics from his past. Slowly, he relaxed, started laughing, and opened up more. By the end of the interview, the conversation turned out great.

A great host leaves a lasting impression on their guest. The guest should feel valued, understood, and uplifted. When the conversation flows naturally, and the guest feels comfortable, they remember the experience

Sunydew

Professionalism and Branding

How do you balance personality with professionalism?
I stay humble. Staying grounded allows me to bring my authentic personality, my humor, honesty, and energy, while still honoring the guest and maintaining professionalism.

What role does branding play in building a successful hosting career?
Branding is crucial. The way you present yourself, your voice, style, values, and image, attracts the right guests and audience. Your branding determines the type of platform you build. If you present yourself one way, that will attract a certain audience. If you present yourself differently, you will attract a different type of audience.

Audience Growth and Industry Insight

How do you grow and retain an audience in today’s fast-moving media world?
For me, it’s about staying relevant and adaptable. I keep up with trends in music, content, digital platforms, and social media topics. Consistency and engagement are also key. Connecting with your audience matters.

What’s one mistake new hosts consistently make?
Many new hosts struggle with balance during conversations. They either talk too much or don’t say enough.

Production and Setup

What equipment or setup is essential for delivering quality content?
A high-quality microphone for clear audio, a stable internet connection, proper lighting, a camera for visuals, and a comfortable setting that allows the conversation to flow.

Memorable Moments and Advice

What has been your most memorable hosting moment so far?
For me, every hosting experience is memorable because each one is unique. The moments that stay with me the most are when guests express genuine gratitude. When someone says, “Thank you for giving me a chance to share my story when no one else would,” that means everything. Those moments are very heartfelt.

For aspiring hosts trying to break in, what’s the real blueprint?
Remain humble. Do your research. Stay professional. I also recommend avoiding topics that can cause unnecessary conflict or reactions. Personally, I stay away from politics and religion.

Connect With SunyDew

How can artists, brands, or event organizers contact you?
The best way to reach me is through my social media.

My Instagram is @sunydew, where you can find all my links.

You can also contact me by email:
[email protected]
[email protected]

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Industry Talk Feature: Terell “Sec’k” Connor (Host & Media Personality)

More Than A Host: Terell Connor’s Blueprint for Media Impact

Terell “Sec’k” Connor, pronounced Seek, stepped into hosting with intention, not just interest. As the voice behind “The Hello Effect Podcast“, his goal was simple: contribute something meaningful to Hip Hop conversations. He paid attention to who was holding the mic, who was shaping narratives, and felt the culture deserved voices that actually lived and respected it. Coming from a leadership background in the workforce and rooted in real-life environments that shaped his perspective, Connor brings structure, awareness, and lived understanding into every room he steps into. What started as content turned into confirmation once listeners began pointing out his natural radio presence. Since then, he’s been building his platform through real dialogue, preparation, and a genuine interest in the people he interviews, treating every conversation like it has purpose, not just play value.

I wanted to push the culture forward, not set it back

Origin Story:

Q: What inspired you to become a host? When did you realize your voice had impact?
A: Terell “Sec’k” Connor was inspired to become a host because he felt the wrong people were in position speaking on Hip Hop. He wanted to add his own contribution to the culture to help push it forward, not set it back. After putting out content and having strangers tell him he had a natural radio personality, he realized he truly had a voice. That realization led him to start “The Hello Effect Podcast“.

Hosting Style:

Q: How would you describe your hosting style in three words?
A: Real. Raw. Refreshing.

Q: What separates a good host from a great one?
A: A good host settles for just being good. A great host continuously works to evolve.

Interview Craft:

Q: How do you prepare if you go live, radio, podcast, or stage?
A: I prepare by having the breakdown of the interview in my head, knowing the key points I plan to discuss. I make sure I have everything ready: water, pens, pads, and all my equipment fully charged and prepared to go.

Q: Do you control the room with conversation after energy shifts?
A: Telling a joke. Pivoting with a question to reset the tone.

Q: What’s the key to conducting a strong interview that feels natural but remains powerful?
A: The key is to do your research, know the person you’re interviewing, and be yourself. People respect authenticity. Asking the right questions, your guest will do most of the talking, and that’s what makes a great interview.

Q: How important is research when interviewing artists, producers, and executives?
A: Research is important. It shows the guest you’re serious about your brand. It makes the interview more interesting by uncovering things people may not know, helping the audience understand the guest on a deeper level.

Q: Have you ever had a challenging guest or moment live? How did you handle it?
A: I’ve never had a challenging guest. If it ever happened, it would be handled professionally by pivoting to a different question to keep the conversation moving.

If you ask the right questions, your guest will do most of the talking.

Branding & Growth

Q: Do you balance personality along with professionalism?
A: Coming from a leadership background in the workforce, I understand how much of my personality to bring into certain environments.

Q: What role does branding play in building a successful hosting career?
A: Branding plays a huge role. It’s how people identify you. They choose to be on your platform. If you want to compete with the best, you have to look the part, show up properly, and represent your brand in a way that earns respect.

Q: How do you grow and retain your audience in today’s fast-moving media world?
A: Deliver high-quality content. Stay consistent. Network beyond the internet, come outside and build with real people.

Q: What’s one mistake new hosts consistently make?
A: They aren’t showing up to build with people, aren’t keeping their word, and aren’t being consistent.

Career Highlights

Q: What’s your most memorable hosting moment?
A: Meeting legends and building with like-minded people who came from the ghetto, made it out successfully. I love hearing their journeys.

Blueprint/Advice

Q: For aspiring hosts trying to break in, what’s the real blueprint?
A: The real blueprint is to always invest in yourself, make no excuses, stay consistent, and focus on organic growth.

Booking & Contact

Q: For artists, brands, or event organizers looking to book you, what’s the best way to contact you, and what should they include?
A: The best way to contact me is via email at [email protected], through my website CABANGERS.com, or on Instagram @The.Hello.Effect. Include your name, Instagram handle, city, and the nature of your business inquiry. Please note that there is a fee associated with interviews.

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