close

Business & Brands & The Work Behind It

DJ QBall: The Legendary Chicago DJ Who Helped Define Crucial Conflict and Lit Up the Big Screen in Belly

In the rich history of Midwest hip-hop, few names carry the weight, respect, and staying power of DJ QBall (Haji “QBall” Mccollum). A Chicago-based DJ, radio personality, and proud member of the prestigious Core DJs, QBall has spent decades breaking records, nurturing independent artists, and delivering the high-energy mixes that keep dance floors and airwaves alive.
As the founder of CRSMG RADIO and CEO of CRS Management Group / CRSMG Studios, he continues to serve as a vital bridge between the golden era and today’s emerging talent proving that true legends don’t just make history; they keep building it.

The Crucial Conflict Era: Architect of a Chicago Classic


Although, long before streaming playlists and viral challenges reshaped how audiences discover music, Chicago’s West Side had already established one of hip‑hop’s most distinctive sounds through Crucial Conflict.The group Wondosas “Kilo” Martin, Ralph “Wildstyle” Leverston, Corey “Coldhard” Johnson, and Marrico “Never” King exploded onto the national stage in 1996 with the marijuana anthem “Hay.”

After all, he witnessed (and helped shape) the magic in the studio, including the iconic chopped sample from Funkadelic’s “I’ll Stay” that Wildstyle transformed into that unforgettable “HAAAAAY” hook. 
Moreover, in a 2011 interview, QBall shared vivid memories of the group’s creative process, including the emotional power outage that erased an original beat for “The Final Tic.” Later, he recalled the intense but ultimately respectful resolution of their mid‑90s beef with Bone Thugs‑N‑Harmony a conflict that was finally settled after QBall and Wildstyle drove to Cleveland for a direct, no‑guns conversation with Bizzy Bone.


Lights, Camera, Hip-Hop: The Belly Cameo

Crucial Conflict pushed Chicago’s West Side sound into hip‑hop history, and by 1998 fresh off the success of “Hay” and The Final Tic the group stepped onto one of the most cinematic sets the genre had ever seen.Directed by Hype Williams, the stylish crime drama Belly starred Nas, DMX, Method Man, and others. Crucial Conflict appeared as themselves in a memorable cameo, with QBall and Kilo featured on screen.
They earned their spots the old-fashioned way through audition and the strength of their unique Chicago lingo and presence. Since photos from the set show QBall alongside DMX and Nas, they capture a moment when Chicago’s sound was truly crossing over into mainstream visual culture. 
Furthermore, for QBall, it was another chapter in a career defined by being in the right rooms at the right time because, ultimately, he earned his place there.

Today, QBall’s impact extends far beyond the turntables of the 90s. As founder of CRSMG RADIO, he has built a platform dedicated to breaking new music and giving independent artists the shine they deserve. Through live events, radio programming, or industry networking across the Midwest and beyond, he remains a respected voice among artists, DJs, and executives.

  • Therefore, breaking new music and championing independent artists when others wouldn’t
  • Additionally, delivering high‑energy mixes that connect with audiences from Chicago basements to international stages
  • Moreover, building platforms like CRSMG RADIO that keep the culture vibrant and accessible


From spinning “Hay” with Crucial Conflict to lighting up the screen in Belly. From the golden era to CRSMG Radio’s current wave . MDJ QBall has done it all with style, substance, and an unwavering love for the music.The turntables keep spinning. The legacy keeps growing.
After all, QBall remains a living reminder that the DJ is more than a background figure. In fact, his influence continues to shape how hip‑hop culture evolves, both on stage and behind the scenes. Moreover, his decades of experience highlight the essential role DJs play in breaking new music. Preserving regional sounds, and connecting artists to their audiences.

Ultimately, QBall stands as proof that the DJ’s voice, vision, and leadership are foundational to the culture not just historically. In the way hip‑hop continues to grow today. Surprisingly,Chicago’s favorite son is still right in the mix exactly where he belongs.

For bookings, radio features, or to tune into CRSMG RADIO. Follow DJ QBall across platforms (@iamdjqball / Qball Crucon) and support the platforms that keep independent voices loud.

In this exclusive In The Spotlight w/ Megastar interview for Straight Official Magazine, DJ QBall discusses his early beginnings, the evolution of DJ culture. Working with celebrities, his latest projects, and the legacy he hopes to leave behind.

Surprisingly, he is best known as the DJ behind Crucial Conflict and for his appearance in the cult classic Belly. Furthermore, QBall continues to impact the music industry, all while remaining true to his roots. Ultimately, his longevity reflects a commitment to culture that still resonates today.

In the Spotlight: DJ QBall on Reading the Room, Industry Realities, and Shaping Music Culture

From watching legendary block club parties on the Westside of Chicago in the late 1980s to rocking major arenas like the United Center. DJ QBall has built an undeniable legacy. As a prominent member of the elite Core DJs. His influence spans across hip-hop history, independent artist advocacy, and the global house music scene.

Recently, we sat down with DJ QBall to break down his early career inspirations. His definitive philosophy on DJ culture. His raw advice for the next generation of talent.

Early Career & True Inspiration

To begin with, DJ QBall’s musical journey started in the heart of Chicago. Witnessing a local DJ spin at a neighborhood block club party in the late ’80s sparked an immediate lifelong passion. Subsequently, he found major stylistic inspiration in the legendary DJ Jazzy Jeff. Which helped him map out a concrete vision for his future.

Soon after, his dedication paid off with a major industry breakthrough. In 1996 when the iconic Chicago rap group Crucial Conflict signed their major record deal. Looking back, he notes that he always knew music would be his definitive career path.

The Art of Reading the Room: Good vs. Great DJs

What separates a good DJ from a great one? According to QBall, a good DJ can easily beatmatch, mix cleanly, and follow a basic playlist format.  However, a truly great DJ possesses a rare intuition that goes far beyond technical execution. Nonetheless, a great DJ reads the room effortlessly. Additionally, he adjusts in real time to match the crowd’s energy perfectly. Lastly, they know what the crowd wants before the crowd even knows it themselves.

Great DJs control the overarching energy of a venue by building anticipation, creating peaks, and bringing people down at the exact right moments.  Meanwhile, keeping a set fresh comes down to raw individual style. QBall explains:

“It’s just in me. Once you understand the craft, you can give me and another DJ the same records, and without question, my set will sound different. After all, style, intention, and experience shape every transition. Ultimately, that uniqueness is what defines a real DJ.”

Navigating Social Media and Industry Relationships

The digital age has completely transformed how the music business operates.  On one hand, social media has changed the game by giving DJs a much larger global platform to promote parties, events, and artists. On the other hand, the core elements of human connection remain completely unchanged.

Most of all, deep professional relationships are more important than money in some instances.  Moreover, the organic bonds you build behind the scenes create unique opportunities that money could never buy. In fact, those meaningful connections quickly become the absolute foundation of long-term success. Ultimately, it’s the strength of your relationships that determines how far you go in this industry.

Real Talk: Haters, Celebrity Misconceptions, and Advice

Unsurprisingly, rapid professional elevation often comes with its own unique set of social challenges. After all, people you know or even knew personally can suddenly start hating you because of your growth. In many cases, your elevation directly exposes their stagnation. Ultimately, their negative reaction says far more about their internal insecurities than it ever will about your progress.

Furthermore, a major misconception people have about celebrity DJs is that they are all snobby. Surely, some individuals in the industry act that way, but QBall intentionally stays grounded. In fact, he moves differently because growth has taught him to stay strictly focused on his own lane. Ultimately, that mental separation is what keeps him grounded and evolving.

When it comes to staying locked into your lane, QBall shares the best piece of career advice he has ever received:

“If you’re in the game, never stop in the middle of a fast break to address the hecklers in the nosebleed seats. After all, momentum is everything. Moreover, responding to distractions only slows your progress. Ultimately, staying locked in on the play and not the noise is what separates winners from spectators.”

Therefore, his single piece of advice to aspiring DJs is straightforward: Be you. Above all, don’t worry about what everyone else is doing because, once you do, you’ve already lost.

Current Projects and Looking Ahead

Currently, DJ QBall is locked in on the vibrant house music scene. He has teamed up with Alyze Chicago for a massive new house track titled “Bump and Run” (Remix).

In addition, he continues to discover fresh, raw talent by keeping his boots on the ground. By traveling to different states and hosting a dedicated music review show where indie acts submit their work, he maintains a direct line to the underground. Moreover, this platform shows a true commitment to creating opportunities in multiple spaces at once. Ultimately, that combination of mobility and platform-building is what keeps his industry influence growing.

The Megastar Lightning Round

  • Vinyl or Digital? Both.
  • Club DJ or Radio DJ? Radio DJ.
  • East Coast or West Coast? Both.
  • Old School or New School? Both.
  • Dream Collaboration? Dr. Dre.
  • Favorite Artist of All Time? Michael Jackson.
  • Favorite Nightlife City? Atlanta.
  • Favorite Performance City? Chicago, for the pure love.
  • Biggest Performance Crowd? The United Center for the Big Jam Concert. To be clear, performing for over 10,000 people reflects far more than just raw volume; it represents consistency, dedication, and real impact. In fact, reaching that arena level shows a rare commitment that most people never achieve. Ultimately, it’s proof that the work speaks louder than anything else.

Leaving a Lasting Legacy

In conclusion, DJ QBall wants his legacy to be defined by his generosity and eye for talent. Above all, he wants to be remembered as one of the main DJs who actively looked out for independent artists when most of the industry wouldn’t. In fact, that exact commitment set him apart early in his career. Ultimately, it became one of the defining principles of how he moves, keeping his eyes entirely open for whatever God has planned next.

FINAL THOUGHTS
From helping define Chicago hip-hop alongside Crucial Conflict to continuing his passion through new music and championing independent artists, DJ QBall remains a respected figure in the culture.
Whether behind the turntables, on the radio, or in the studio, his commitment to authenticity and excellence continues to inspire the next generation of DJs. 
Moreover, his influence stretches across every corner of the culture. In addition, he consistently sets a standard that younger DJs look to as a blueprint for longevity and integrity. 
Ultimately, his presence serves as a reminder of how powerful a DJ’s leadership can be.

Interview Series: In The Spotlight w/ Megastar
Published by: MegaStar

read more

Pastor Dr. Marilyn Fenderson Expands Global Ministry Through Faith, Media, and Purpose

However, Pastor Dr. Marilyn Fenderson is a powerful faith leader, speaker, bestselling author , additionally , a media producer dedicated to spreading the Word of God while helping others walk boldly in purpose.

As Co-Founder of One Flesh Worldwide Ministries and Founder of Marilyn Fenderson Ministries, she uses ministry, mentorship, publishing, and media outreach to inspire healing, transformation, and restoration in communities around the world.

A 15-year cancer survivor, Pastor Dr. Fenderson continues to use her testimony to encourage faith, resilience, and perseverance. Through community outreach partnerships with shelters, food pantries, and organizations, she remains committed to serving underserved communities with compassion and purpose.

Pastor Dr. Fenderson continues to impact lives globally through ministry, media, and mentorship

Although, She is also the Executive Producer and Host of the award nominated talk show The Onion: Peeling Back Strongholds. Besides, The airing on platforms including CANTV, JCTV, PTWWN, Roku TV, Apple TV, and Amazon Fire TV. Therefore, The show focuses on breaking emotional and spiritual strongholds through powerful faith. Most of all , based conversations that lead to healing and deliverance.

Afterall, As an award-winning author of 15 books, including Amazon #1 Bestseller Mom Remember Me. My Dance With Dementia, Pastor Dr. Fenderson continues to impact lives globally through ministry, media, and mentorship

Award Winnings

  • Honorary Doctorate of Divinity Recipient
  • Presidential Lifetime Achievement Award Recipient
  • Award-Winning Talk Show Host & Podcaster

Lastly, Pastor Dr. Marilyn Fenderson continues expanding God’s kingdom by empowering others to overcome obstacles and walk fully in their divine purpose.

If you have a story to tell come be our guest

CONTACTS : Email : [email protected]
[email protected]
www.marilynfendersonministries.com

read more

INDIGO N. DIVINE-BROWN IS TRANSFORMING LIFE

A Visionary Approach to Life Coaching and Empowerment

Indigo N. Divine-Brown is an award-winning author, entrepreneur, and visionary founder of WBL Umbrella Networking Solutions, leading a new era of personal development through her brands WBL Life Choices and Ascend Life.

Her work focuses on bridging the gap between awareness and access, ensuring individuals don’t just learn about resources, but can connect to them in real time for immediate support and transformation.

INTERACTIVE COACHING THAT CHANGES THE EXPERIENCE

At the center of her innovation is a life-size interactive board game coaching system, designed to bring together individuals, entrepreneurs, and essential resources in one immersive environment.

This experience transforms personal development into a hands-on journey, allowing participants to engage directly with life scenarios, support systems, and growth opportunities in real time.

BLENDING TECHNOLOGY WITH TRANSFORMATION

Through Ascend Life, Indigo integrates app-based coaching and mentoring tools that combine life skills, guidance, and structured development.

Her model uses technology to make coaching more accessible, ensuring individuals receive immediate support, direction, and connection when they need it most.

A MISSION OF REAL ACCESS AND COMMUNITY IMPACT

Indigo’s mission is centered on empowerment through access. By connecting people directly to resources, mentors, and opportunities, she is creating a system that supports long-term stability and transformation.

Her approach redefines coaching by turning it into an interactive, community-driven experience focused on real-life results.

CONTACT INFORMATION

Indigo N. Divine-Brown

WBL Life Choices | Ascend Life | WBL Umbrella Networking Solutions

Email: [email protected]

Phone: 312-509-3411

read more

Sis, Making Friends in Atlanta After 40 Just Got Easier, and Black Women Are Showing Up in Numbers.

Black women over 40 in Atlanta gathered together smiling and celebrating at a sold-out Us Over 40s Friends Group event

In One of America’s Loneliest Cities, a Black Woman Over 40 Quietly Built a Sisterhood. Atlanta Showed Up.

In the city of Atlanta, a quiet epidemic of loneliness is taking hold. In 2024, Atlanta ranked 4th on the Chamber of Commerce’s list of loneliest cities in America. For Black women over 40 living in Atlanta, this statistic might simply confirm what they already feel. Despite all the busy activity, there is a quiet sadness that people often hide. 

Shannon Handy, @mamaauntiegrandma, felt it too. So instead of just ignoring the issue that is causing many to silently suffer, she created a space where nobody has to explain why they showed up alone. The “Us Over 40s” Friends Group is a community created exclusively for black women over 40 in Atlanta. The refreshing part is that there is no hidden agenda, just sister friends showing up for each other.

And Atlanta has shown up right back. Every event Shannon has hosted has sold out. Not once, but consistently.

For a lifestyle curator, content creator, and community builder who has spent years championing Black women through her platform Black Luxury On A Budget, it comes as no surprise. She has always known where the need was. She just decided to do something about it.

We sat down with Shannon Handy to talk about why she built it, what she is witnessing happen inside it, and where it’s headed next.

@mamaauntiegrandma We have created something very special!🤎 A friendship group for black women over 40 in Atlanta. Sis, if you're ok with possibly a little bit of cussing, some wine sipping & prayer all in one event, then let's get together! We are getting together again on Saturday November 15th from 12p-3p for a private event in Buckhead. This is our final event of the year. New things will be coming next year!🤎 A friendship group for Ladies over 40 in Atlanta. If you want to build new friendships with other likeminded women over 40 and find some new sister-friends, come hang with us. And don't worry about arriving alone… you might find your new sister-friend on the way walking in! Ladies over 40 in Atlanta If you’re looking to build new friendships and find some new sister-friends, join us. The Us Over 40s Friends Group – Atlanta.🤎 Here, we listen and we don't judge. #events #friendship #womenover40 #over50women ♬ We Are One – Maze & Frankie Beverly

Life Over 40 Is Different: Why It All Started

Why was it so important for you to create Us Over 40s?

Listen. I’m a black woman over 40, actually over 50, and I myself was in the same position. Needing sisterhood. It’s like after some of the dust settles, and we’re ”less'” in survival mode, so many of us look around and realize we’re by ourselves. And that doesn’t necessarily mean being alone or single. It’s all relative. Don’t get me wrong, a lot of us are married, building/supporting our children, families, ending or starting new careers and businesses; some of us are managing illness (family or self), addressing death and immortality, let me not get too deep.

It’s just that life over 40 is different. By then, life is usually life’ing. Responsibility is sometimes heavier. And we’re learning new ways to navigate. Through the transition, most times old friends have fallen off, for reasons or no reasons at all! We look around, and it’s just “YOU”. But it’s a newer, refreshed version of “YOU”. And once space has opened and there is room, this group is here to offer new friendships, new sisterhoods. What I call “Sister-friends.” That’s why I created The “‘Us Over 40s” Friends Group in Atlanta. I also created the group in memory of my 80-year-old mother, but that’s a longer story for another day… I don’t want to start ugly-face crying.

How has founding this group reflected your own personal journey as a woman over 40?

Founding this group has opened me up. As a direct result of this group, I have begun building and cultivating my own personal relationships with other sisters in Atlanta. I have formed some solid friendships!

Black women over 40 in Atlanta seated and smiling together at a Us Over 40s Friends Group friendship event
Us Over 40s Friends Group event, no agenda, just real sister-friends showing up for each other.

Why It’s So Hard to Make Friends in Atlanta After 40

For Black women over 40 in Atlanta, the feeling of isolation does not always look like being alone. Sometimes it looks like being the busiest person in the room.

What gap did you see in the community that this group actually fills?

So many of us have become introverts, even if we’re busy! We’re uncomfortable being in social circles, and many of us don’t want to be hurt or disappointed, like we were in past relationships. When you come to our events, when you come to hang with us, we welcome you where you are and with open arms. All you’ve got to do is walk through the door, sis!

Why is community especially important for women entering their 40s and beyond?

It’s just a safe space. A safe space for us. That’s all I can say. A place where you can come and connect, decompress, learn, laugh, cry, share, jam, and party. We have so much fun. And I always try to make sure that each queen gets a hug around their neck from me. I have so many sisters wanting us to create a chapter where they are, like Houston, Chicago, LA, Jersey, Charlotte! Part of my plan for the group later this year is to branch out and take us to other cities for a one-day event. Like a mini-tour!

Proof That It’s Working, From Strangers to Sister-Friends.

What has been the most meaningful connection or story you’ve witnessed come out of these gatherings?

Oh, baybee, the group is doing what it’s meant to do! Many sisters are building their own friendships outside of the group after meeting inside the group. One of my good girlfriends from the group met up with her family member at our event after coming separately, with no idea the other would be there.

And then also, a few weeks ago at our last event, a beautiful sister from Montgomery, Alabama, found our event during a solo weekend trip to Atlanta. She connected with a few ladies at the table she was sitting at. The connection was so strong for them that she has traveled back here twice just to spend time with them!

@mamaauntiegrandma We have created something very special.🤎 A friendship group for black women over 40. Sis, if you're ok with possibly a little bit of cussing, some wine sipping & prayer all in one event, then let's get together! We are getting together again on Saturday November 15th from 12p-3p for a fun private, activity-based event. We’re gonna have a blast! 🤎 A friendship group for Ladies over 40 in Atlanta. If you want to build new friendships with other likeminded women over 40 and find some new sister-friends, come hang with us. And don't worry about arriving alone… you might find your new sister-friend on the way walking in! 🤎 Ladies over 40 in Atlanta If you’re looking to build new friendships and find some new sister-friends, join us. The Us Over 40s Friends Group – Atlanta. Here, we listen and we don't judge.🤎 Thank you once again for a beautiful time @Pinky Promise Bar Anna! Some of us ladies had a fabulous @viaraewines toast of Issa Rae’s brand! And a generous thank you to saxophonist @Jessie Boyce for taking time out of his day to support us and for jamming out! The group is expanding @Us Over 40s Friends Group Atl! #sisterhood #womenover40 #over50women #selfhealingjourney ♬ You Know How to Love Me (Long Version) – Phyllis Hyman

If You’ve Been on the Fence

What would you say to women who feel isolated or hesitant to step into a space like this?

Just step on out, sis. Park and come on in. We got the rest. We got you!

Where “Us Over 40’s” Is Headed

This group was founded exclusively for Black Women over 40 looking to build friendships and sisterhood with like-minded women. There are so many other groups out here for those who are looking to network, date, promote products, and so on. But for my sisters over 40 looking for a genuine one-on-one connection, that’s what we are all about. I believe that abundant friendships will continue to grow from the “Us Over 40s” Friends Group in Atlanta. And I hope to pass the baton on someday. 

But there is one challenge she hopes to solve. Which is finding dining and business establishments in Atlanta willing to host more events, she hopes to one day have a venue of her own where the “Us Over 40s” ladies in Atlanta can always come to. The “Us Over 40s” Friends Group is a proven, sold-out community who show up and keeps coming back. For the right business owner, opening their doors to this group is not just goodwill; it is good business.

Black women over 40 in Atlanta laughing and dining together at a Us Over 40s Friends Group event
This is what making friends in Atlanta after 40 actually looks like. Eating, laughing, and living at a Us Over 40s Friends Group Atlanta event.

I Showed Up and Felt It

I went into this story with curiosity and came out of it with new aunties!

Before attending one of Shannon’s events, I spent time going through her TikTok page, @mamaauntiegrandma, and even through a screen, the need was undeniable. Watching women find each other, laugh together, and exhale in a space that was built just for them, it was emotional. More emotional than I expected. Then I showed up in person to cover the event, and I felt it.

The energy in that room was something I genuinely did not anticipate. These women walked in as strangers and moved through the space like they had known each other for years. They ate, played games, and danced to good old school jams. Every smile in that room was real. Not that “politically correct, I’m being polite” kind of smile. A REAL SMILE.

I spoke to many of them about their experience, and what I kept hearing was the same thing: relief. Relief that a space like this exists. Relief that someone finally built it.

I am not over 40, but I left that event with a few new aunties and a full heart. Shannon Handy built something rare. A room with no negativity, no agenda, and no pretending. Just women who needed each other, finally in the same place at the same time. If that sounds like something you need, the door is open.

Come Find Your People

Join the newsletter and stay updated on upcoming events: Get Connected Here

Follow Shannon and The Us Over 40s Friends Group on TikTok: @mamaauntiegrandma

read more

Bad Bunny’s Nonprofit Work Beyond The Stage.

Bad Bunny's nonprofit work through the Good Bunny Foundation supporting Puerto Rican youth.

There’s always a moment when celebrity philanthropy gets reduced to headlines, donation amounts, photo ops, and quick applause. And often there are moments when the work moves more quietly than the coverage. Bad Bunny’s nonprofit footprint sits closer to the latter. While public attention often centers on moments like Bad Bunny’s Superbowl LX halftime performance, his nonprofit work through the Good Bunny Foundation continues unfolding beyond the spotlight.

In 2018, the Puerto Rican artist launched the Good Bunny Foundation, an initiative focused on expanding access for children and adolescents across underserved communities on the island. The foundation centers its work around music, arts, and sports. Not as random outlets, but as cultural and developmental tools. It’s intentional, and it feels personal.

When you look at where many artists come from, public schools with shrinking art budgets, neighborhoods without recreational infrastructure, access becomes the difference between talent being nurtured or overlooked. The absence of resources tells you just as much as the presence of them.

Programs Rooted in Exposure

Embed from Getty Images

One of the foundation’s most visible initiatives, Bonita Tradicion, distributes toys, musical instruments, art supplies, and sports equipment to children across Puerto Rico during the holiday season. Access doesn’t always arrive through grand gestures; sometimes it arrives through a drum set a child didn’t expect to touch or a paint kit that outlives the holiday it came from.

Thousands of families have been reached through the program, particularly in municipalities where recreational and arts programming remain underfunded or inaccessible.

Access doesn’t always arrive through grand gestures; sometimes it arrives through a drum set a child didn’t expect to touch or a paint kit that outlives the holiday it came from.

Beyond Symbolic Giving

The foundation’s work extends into youth camps and mentorship initiatives, creating structured environments where participants can engage directly with creative and athletic professionals. This sort of exposure changes trajectory. It’s one thing to admire success from a distance and another to see how it’s built up. Step by step, skill by skill.

Proximity matters, and in non-profit work, it often carries more weight than visibility alone.

Bad Bunny’s Nonprofit Community Support

Embed from Getty Images

Bad Bunny’s philanthropy also includes direct financial contributions supporting children with disabilities and families navigating medical crises. Holiday distributions organized through the Good Bunny Foundation’s nonprofit network have delivered supplies and gifts to thousands of households annually.

It reflects a layered approach, institutional giving paired with immediate response.

Both are necessary, each yielding positive, yet distinct impacts.

Bad Bunny’s Nonprofit Efforts in Disaster Recovery

Embed from Getty Images

Bad Bunny’s nonprofit involvement expanded further following Hurricanes Irma and Maria. Collaborative funding efforts helped rebuild youth baseball fields destroyed during the storms, restoring recreational access for more than 17,000 children across Puerto Rico.

Those spaces serve multiple roles: athletic development, mentorship, and community gathering. Occasionally, the first sign of recovery isn’t the infrastructure you drive past. It’s the return of spaces where children can exist safely again.

Economic Reinforcement

Embed from Getty Images

Bad Bunny’s investment hasn’t only taken nonprofit form. Large-scale performances hosted in Puerto Rico have gathered substantial tourism revenue, supporting local businesses, hospitality workers, and event economies.

There’s a difference between building success somewhere else and circulating it back home. That reinvestment becomes its own form of philanthropy. One rooted in economic sustainability rather than donation cycles.

A Legacy Still Taking Shape

The Good Bunny Foundation’s work lives in programming, resource distribution, and access points that rarely make front-page coverage. That’s often where the deeper impact sits.

Bad Bunny’s nonprofit efforts reflect an understanding that influence carries responsibility and that cultural power means more when it strengthens the communities that shaped it.

And for the youth it reaches, the impact won’t be measured in press coverage, but in access that didn’t exist before.

read more

Meet Tracee Janelle: Mogul In The Making!!!

Tell Us About Yourself & Your Business.

My name is Tracee Neal. I grew up on the west side of Chicago. I was blessed to be the daughter and middle child of two exceptional parents who never made a difference in their children. They taught me the true definition of hard work and dedication. My foundation is steeped in my love and faith in the Lord, that which has carried me through some of the most challenging moments of my life. I’m a mother of two daughters who have brightened my world from the very beginning. My quest to leave a legacy begins with Honoring my parents and ends with suppling my daughters with their birthright of wealth and prestige.

I’ve spent most of my life being of service to people in one facet or another. I have worked with the developmentally disabled population for 20 years as of 2025 I started my career as a Direct Support Person, which is commonly referred to as DSP. Working with this population has taught me empathy resilience, and determination not because of the care I provide, but because of watching the individuals who face challenges that many of us can’t fathom in their lives. I currently hold the position of CNA/DSP Manager.

Believing from a very early age that I am capable of many things I always saw myself as a mogul in the making. The only question was how and when? I have a strong relationship with God and having faith in him and trusting his plan for my life I knew I would get my chance to experience this part of Tracee. In fact, I believe so much that in 2015 I came up with the name of my parent company PrettyPlusBoss. Since growing the brand and truly recognizing its capabilities it has aptly been named PrettyPlusBoss Enterprises LLC. I was raised by two parents who loved me unconditionally and showed me every day. Growing up in a loving environment like that amongst two siblings afforded me the opportunity to grow my self confidence in such an unshakable way.

In 2021 I opened my very first business Tracee Neighborhood Notary and Loan Signing. I started off as a notary only; after being in business only 3 months I quickly added services such a loan signing mortgage inspection as well as more ways to offer services. As of June 2025, Tracee Neighborhood Notary and Loan Signing opened an office here in Aurora.

Experiencing all the success from Tracee Neighborhood Notary and Loan Signing felt great, but something still was missing. My first love was calling which is service for my fellow man. In 2024 I found it TraceeCares Nonprofit. The mission of TraceeCares Nonprofit is to service the communities of the world with great vigor and resounding empathy for those in their season of need. I feel we’ve done that on a very grand scale with in a short time. Through the various community service initiatives we’ve sponsored I feel we are fulfilling our purpose, which is “Leaving The World Better Than I Found It!”

My next business entity consisted of PrettyPlusBoss Vending. “ The Snacks You Love To Eat”. We had a modest beginning, but in true Tracee style I always seek to elevate. Starting October 25 we will begin selling household and personal items and our vending machines located here in Aurora Illinois. So now it’s “The Snacks You Love To Eat And So Much More”.

I’m a mogul in the making so I understand the importance of creating lanes and spaces for myself and my people when I don’t see one or perhaps don’t have the same access as everyone else. I along with my friend Tiffany Noelle started a podcast called Cuz Let’s Talk About It With TNT. We have a YouTube channel where the show is streamed. We do two full shows a month which lasts typically about 30 minutes and we also release two shorts a month featuring a segment of the show. This show is about two strong, black queens, having necessary conversations that affect our community. It also gives us the ability to run our own commercials through the streaming platform. When I say our own, I mean my people, other small black business owners who want to offer their services and goods at an affordable rate.

The next business opportunity that was presented to me was Royalty Place Events of which I’m part owner. We had our grand opening In June 2025, we’ve since hosted two events. One being the very successful Boss Babe Brunch. This was a networking event for women held this past August. Whether you were already an established business owner, or you were just at the stage of dreaming of what you wanted to do this was the place to be so much positivity encouragement filled the room. In the spirit of what the afternoon was about, I took it as a moment to realize yet another dream of mine, and that is motivational speaking. I gave my very first motivational speech during the Boss Babe Brunch. Royalty Place Events is up and coming.

The latest entity from the PretyPlusBoss Enterprises Brand is PrettyPlus She Speaks. PrettyPlus She Speaks is a dynamic speaking and performance brand dedicated to inspiring, healing, and empowering audiences through storytelling and authentic connection. We Specialize in transformative speaking experiences that meet people right where they are in life – whether they are seeking motivation, navigating grief, or are simply in need of encouragement and hope I’m a mogul in the making stay tuned.

VIBE CHECK SPOTLIGHT INTERVIEW ft. TRACEE JANELLE

1). What’s the one moment in your career that made you rethink everything? I’ve had two pivotal moments that changed my career forever: the birth of my two daughters Aja and Mia and the passing of my parents. One gave me the desire to build a legacy and the gave me the urgency to make it happen.

2.Who’s had the biggest impact on you and why? One of the biggest impact on my life and career has been Katika Neal- my Cuddy. She used her vast business resources to place me in room I hadn’t yet believed I belonged in. I took several of her training classes, and one of them led me to start what is still my biggest moneymaker today: Tracee Neighborhood Notary and Loan Signing. She is more than a mentor – she’s a prayer partner and true friend.

3. What’s the hardest decision you’ve made that changed your path? The hardest decision that changed my path was accepting that if I didn’t do it, it wouldn’t get done. That mindset came with pressure, responsibility, and sacrifice- but it also shaped me into someone determined to win by any means necessary.

4. Can you describe a day that flipped your perspective completely? The day that completely shifted my perspective was the day I realized I had started listening to the noise of the world more the voice of God. That noise slowly shaped my daily decisions and planted a culture of fear in me, fear to fully pursue my dreams. And fear has never fit who I am! Then God whispered “YES”. From that moment on my mindset changed. I remembered that the only one who the final say over my life is God.

5. What’s a risk that scared you but paid off big? Event and party promotion was a huge risk for me because it was so left field. I co-own a company called Royalty Place Xperience ENT focuses on event and concert promotion. In December we hosted the biggest Sagittarius Birthday Bash celebrations, and it was a night to remember. It was terrifying but I’ve learned in business to continue to explore the unknown and uncomfortable challenges because that’s where real growth happens.

6. One failure that taught you the lesson you needed most?  One of the biggest lessons failures taught me is that it’s often just proof that there’s a better way to do something. Every misstep eliminates a wrong path and brings you closer to the right one. 

7. Who do you lean on for real, honest advice? I am a woman of faith, so I’m trained to seek God first. I pray over pending business deals, relationships, both romantic and friendships. I leave God out of nothing so he will include me in everything. He hasn’t broken a promise to me yet, so yeah, he’s an unwavering support system that I can always count on and call on. 

8. What challenge are you facing right now and how are you tackling it? Right now, my biggest challenge is learning to balance growth with structure. As my vision gets bigger, I’m being stretched to move differently- to build systems, trust other, and not carry everything on my own. I’m being more intentional with my time, learning to lean on my team, and staying grounded in my purpose.

9. Which project are you most proud of and why? I’m most proud of my nonprofit. TraceeCares Nonprofit organization “Soul Purpose” is to service the communities of the world with great vigor and resounding empathy for those in their season of need. I feel we’ve left this world better than it was found through our various community service initiatives like our signature Mobile Clothing Drives, Earth Day Recycled Masterpiece Art Contest and a host of others. It’s been a year of impact and positive change.

10. Share a story from your past that shaped who you are today. I started PrettyPlusBoss Enterprises back in 2015 and for years it felt like a quiet vision. In 2025 things finally began to align and the recognition followed. That experience taught me that purpose doesn’t expire-you can’t quit before it your time. 

VIBE CHECK INTERVIEW PT. 2 With Tracee Janelle

1. What’s something most people would never guess about you? Because I’m so loving and encouraging, people wouldn’t guess just how competitive I am. I played sports growing up, I was a cheerleader, and I love a good debate. Once people get to know me, it becomes clear – I’m here to win.

2. Ever had a plan go completely wrong but worked out better than expected? Yes, I went for a promotion at work and I was passed up even though I had seniority and the credentials. Sometimes things don’t go according to plan, but that can actually lead to better results. One unexpected twist can open doors or create opportunities you never imagined. Because I didn’t get the promotion it left me more time to focus on my next chapter and now look at me I’m a successful entrepreneur and business owner. 

3. Which belief did you once hold that you’ve completely changed? I used to wait for applause when I did something well, but as I’ve grown and built confidence, I’ve realized I don’t need anyone else’s validation. I know when I’ve done a good job and I know when I’m proud of my work. Now I no longer wait for the applause- I give it to myself in advance.

4.Weirdest lesson your career has taught you? The weirdest lesson I’ve learned from my career is failure isn’t the opposite of success- it’s a necessary part of the journey. Every setback teaches you something, sharpens your strategy, and brings you closer to your goals. 

5. Ever take a leap that felt terrifying but necessary? I emptied half of my saving account to start my first business and I’m so glad I took that leap of faith. That decision opened doors to countless opportunities and taught me the power of trusting myself and my decision-making ability.

6. Any unusual habits that actually help you win? I have a set of daily affirmations that I read every day. They help me focus, remind me of my talents and abilities and keep me grounded in my own greatness. 

7.Which failure taught you more than any success? One of the hardest failures I’ve faced was my relationship with my daughters’ father despite my efforts, our incompatible partnership made it impossible to continue together. Even so I reared my daughters to be good people, educated women, and God-fearing and I’m proud of the values and strength they carry today. 

8.One decision you made that shocked everyone around you? People were surprised when I left college before graduating. I’ve always been known for my intelligence, so many assumed I’d follow the traditional path and earn multiple degrees. But I trusted God’s plan for my life, and stepping off that expected path led me to opportunities I wouldn’t have imagined. 

9. If you could redo one choice in life, what would it be? I would’ve strengthened my relationship with God sooner. His contribution to remains unmatched in my life and I just wish I would’ve had the fortitude to seek him sooner.

10. Most surprising feedback you’ve ever gotten? The most surprising feedback came from K-Ezzy Grease! This man is a ChiTown Legend. The fact that he even noticed anything I’m doing is a big flex to me. He uses his talent, energy, and presence to put the city of Chicago on his back and he represents us in the best light. Thank you for acknowledging me and my gifts and abilities it meant the world to me.

FOLLOW TRACEE JANELLE ON ALL SOCIAL MEDIA PLATFORMS..

Facebook-Tracee Janelle Tik Tok @traceejanelletheceo Instagram @traceejanelletheceo Snapchat @traceejtheceo

read more

Black Love and Business: Power Couples Leading the Culture

There’s a special kind of magic that happens when love meets ambition — when two people not only build a life together, but build empires. In Black culture, a growing number of couples are flipping the script on what “relationship goals” means: business partners, co-creators, shared brands, and mutual support through the spotlight and struggle.

The narrative of Black love intertwined with entrepreneurship is a powerful testament to resilience and growth. Relationships should not only be a source of emotional support but also fertile ground for collaboration and innovation. As we explore the synergy between love and business, it becomes evident that those with genuine intentions for each other’s success can reach remarkable heights—turning passion into profit and dreams into reality.

While well-known figures have captured our attention, the inspiring tale of a local Chicago couple illuminates this dynamic on a more intimate scale. This article dives deep into revealing the transformative power of unity in pursuit of shared goals—a reminder that love, when nurtured, can indeed pave the way for unprecedented achievements. Join us as we celebrate the beauty of Black love and the boundless possibilities it can cultivate in business and life.

Black Love & Business

Black love and business

Beyoncé & Jay-Z

Perhaps the gold standard of culture-shifting couples. Their marriage isn’t just about big moments on stage — it’s about vision, joint ventures, and using their art to reflect, provoke, heal. From collabs like “Crazy in Love” to their joint company projects, the Carters have created music, fashion, and culture with their fingerprints all over it. Their shared brands (music, streaming, real estate, film) show how love and legacy can coexist. 

Gabrielle Union & Dwyane Wade

Strong artists in their own rights, but together, they’ve amplified their impact. Gabrielle’s Flawless by Gabrielle Union and “Proudly,” a skincare line for children with melanated skin that she launched with Dwyane Wade, are examples of how partnerships extend beyond romance into socially conscious entrepreneurship. 

Black love and business

Ron & Shamari DeVoe

From music roots (Ron as part of New Edition, Shamari as part of Blaque) to real estate and entertainment, the DeVoes show what longevity looks like when couples grow together rather than apart. Their transition from stage to ownership, media, and property gives a blueprint for diversifying income, sustaining relevance, and leaning into each partner’s strengths. 

Black love and business

Gucci Mane & Keyshia Ka’oir

Keyshia Ka’oir built her marriage like a corporation. Gucci Mane is the CEO, but she’s the multiplier.

Black love and business

Keyshia says Gucci Mane doesn’t have to do anything but shower and go to the studio. She takes care of everything else. A different approach in the business aspect of the relationship. But Gucci can move without worry due to his past experience watching his wife execute knowing the ins and outs of financial management.
She says she dresses him, cooks for him, pays the bills, invests the money and generally feels good taking care of her husband. She added, “It’s not because I have to, but because I enjoy taking care of him. I don’t want him to worry about the bills or what he’s about to eat.” “When you have a man, you want that man to NEED you not want you and Gucci needs me. He can’t function without me, and that’s what you want in a relationship.”

Codie Elaine Oliver & Tommy Oliver

If you want to see love + business in the content space, this is it. Co-founders of Confluential Content (which houses Black Love Productions) among others, they build stories, movies, series — often with deeper messages about identity, culture, Black love itself. Their work has found homes on platforms like Netflix, OWN, CBS, and more. 

Black love and business

Takeaway: When both people invest in the same vision (whether through storytelling or production), synergy often trumps solo hustle.

Iman Shumpert & Teyana Taylor

A couple that flows across multiple creative lanes — music, dance, fashion, acting, design. Their public personas reflect rich artistry and a hustle that refuses to be one-dimensional. Business, art, family — all elements they seem to hold with intention. 

Black love and business

Chicago Spotlight: J. Ivy & Tarrey Torae

Right here in the Windy City, spoken-word artist J. Ivy and R&B singer/songwriter Tarrey Torae are a tale of love that works on stage, in studio, and in community. Married for over a decade, together for much longer, they balance solo careers, collaborations, and service. From theatre to songwriting to community activism, they prove that staying rooted in love while pushing globally is possible. 

Black love and business

Takeaway: Shared vision + local community work = power that’s both wide and deep.

What Makes These Partnerships Work

From looking across these success stories, a few common threads emerge — the kind of tips any creative, business-oriented reader can take with them.

Key PillarWhat It Looks Like in Real Life
Mutual Respect & ExpertiseEach partner plays to their strengths — whether that’s writing, producing, management, branding, or PR — and they trust each other’s domain.
Shared Values & VisionWhether in social impact, authenticity, family, cultural representation, or creative ownership, couples who align on core values tend to last.
Clear Roles, BoundariesWhen partner-business and partner-romance overlap, they define who’s doing what (business vs personal) to avoid constant friction.
Good Communication & Conflict ResolutionConflicts are inevitable — what matters is how they’re handled. Transparency, therapy, letting love lead over ego.
Diversification & Long-Term ThinkingBeyond royalties and tours: products, brands, media companies, real estate, investments. Thinking about legacy, not just momentary wins.

Black Love & Business: Final Reflections

Love may have begun this dance, but business helps it keep the beat. These power couples aren’t simply proof that two people can juggle family and fame — they remind us that in Black culture, love has always been revolutionary. It’s in marriage, in community, in art, and in ownership.

Take a page from these playbooks: dream together, build together, and let love anchor your hustle. Because culture doesn’t just need new stars. It needs new legacies and strong, powerful people who understand emotions and feelings.

#GetSOM via @mzminah-browndivah & click here to celebrate Hip-Hop, lifestyle and culture!

read more

50 Cent Claims People Are Being Paid to Wear “Free Diddy” Shirts: What’s Really Going On?

In a surprising turn of events, hip-hop mogul and rapper 50 Cent has sparked controversy by making bold claims suggesting that individuals are being paid to wear shirts emblazoned with “Free Diddy.” This allegation has sent ripples through the entertainment and fashion communities, prompting fans and critics alike to question the motives behind this apparent promotion.

The Allegation

During a recent social media post, 50 Cent took a swipe at Sean Combs. In what he described as orchestrated efforts to garner support for Sean “Diddy” Combs. He claimed that certain people, possibly influencers or fans, were paid to sport “Free Diddy” shirts. These garments that seem to symbolize solidarity with the music mogul amid ongoing legal or personal issues. While not providing concrete evidence, Fif’s words fueled speculation about whether this campaign is grassroots or a paid promotional stunt. The claim raises questions about authenticity in celebrity activism and the role of paid endorsements in shaping public opinion.

Context and Background

Diddy has been a prominent figure in the entertainment industry for decades, known for his business acumen and influence. He’s facing various challenges as of late. Ranging from legal disputes to personal controversies—that have prompted some supporters to rally behind him. Wearing “Free Diddy” shirts has become a visible symbol of loyalty and support among certain fans. On the other hand, critics argue that such campaigns can be manipulated or artificially created. Thus blurring the lines between genuine advocacy and paid promotion. 50 Cent’s accusation adds fuel to this debate, suggesting that industry insiders might be orchestrating these displays for certain agendas.

Broader Implications

This controversy underscores larger issues. Mainly those surrounding influencer marketing, authenticity in celebrity activism, and the blurred boundaries between genuine support and commercial interests. As fans become more conscious of promotional tactics, transparency from celebrities and brands is in high demand.

Conclusion

While the truth behind 50 Cent’s allegations remains unconfirmed, the conversation highlights complex dynamics of modern celebrity culture. Not to mention the power of social media in shaping narratives. If these shirts are paid promotions or heartfelt expressions of support, one thing is clear… the world is watching. There will be more than 21 questions about authenticity continue to dominate discussions.

#GetSOM via @megastar & click here to celebrate Hip-Hop, lifestyle and culture

read more

Mona Skye: From the West Side to Skye Plaza – A Testament to Hustle & Vision

Chicago has always been home to some of the most ambitious entrepreneurs, and Mona Skye is no exception. Hailing from the West Side, she has taken an unconventional path to success, proving that determination, strategic moves, and resilience can turn dreams into reality. Now, she’s making history with Skye Plaza, her own commercial property—a major win not just for her but for Chicago, the culture, and women everywhere.

Mona Skye

Building an Empire, One Move at a Time

Mona Skye’s journey is a masterclass in perseverance. While many doubted her, she stayed focused, making calculated business decisions that positioned her for success. From mastering credit and real estate to expanding her luxury lifestyle, Mona didn’t just talk about success—she embodied it.

With Skye Plaza, she’s taking things to the next level, cementing her name in the world of business and commercial real estate. Her latest win is a statement that hard work pays off and that anyone who puts in the effort can level up.

Empowering Others Through Knowledge

Beyond her personal success, Mona is committed to teaching others how to navigate the business and financial world. She’s already gearing up to launch her Credit Class in 2025, helping others secure their own financial freedom. Whether it’s real estate, business credit, or luxury investments, she’s creating opportunities for others to elevate.

A Cultural & Business Power Move

Mona’s win isn’t just personal—it’s a victory for the city of Chicago and for entrepreneurs everywhere. She’s proving that when they throw dirt on your name, you can turn it into wealth. Her journey is an inspiration to women, hustlers, and visionaries looking to make their mark.

As she continues to stand on business in 2025, one thing is clear—this is just the beginning. Skye Plaza is more than a commercial property; it’s a symbol of power, resilience, and breaking barriers.

Stay tuned for more from Mona Skye—because when she pops out, she’s making major moves!

#GetSOM via @2offishall and click here to celebrate Hip-Hop, lifestyle and culture!

read more
WP Radio
WP Radio
OFFLINE LIVE