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The Watchlist: Conversation With A Vision | Lul Jaida

Lul Jaida

Welcome to The Watchlist: Conversation With a Vision where Straight Official’s own DJ Gea chops it up with a purpose. Lul Jaida is a trendsetting artist who is providing music and entertainment at a high level.

Q&A WITH LUL JAIDA

DJ GEA: Let our readers know where you from & how did the city you lived in motivate and push you?

Lul Jaida: I’m from the south suburbs of Chicago.  I also, lived in Chicago for a couple years as well. Where I come from, it’s like I get the best of both worlds, living in the city showed me a different type of survival to make me grind harder from what I was normally used to growing up in the burbs.

How did you get started in music? What was it about music that caught your attention?

I always had a thing for music growing up, I used to write songs when I was in middle school, but I started making music after I figured out I had the talent and a lot ppl supported/ believed in me. So I just kept going & I was dedicated to getting better at it.

Where did the name come from?

My name is already Jaida, I just added the “Lul” on it. I used the Lul instead of Lil because a lot of ppl already had lil in front of there name. Even with my name being Lul Jaida but it’s still Big Jaida not the Little one!

Lul Jaida

How long have you been doing music? What has been your biggest accomplishment so far?

I’ve been doing music consistently for 2 years but I started making music & dropping in 2020. My biggest accomplishment so far is getting my music spent regularly on WGCI & 92.3. Also, having over 120k+ streams on one of my latest single “Back Seat” audio, as well as other records I have out. However the “BACK SEAT” Music Video coming sooner than they think! 

SHIFTING GEARS

What do you bring to the game that no other artist is bringing now?

I’m in my own lane, I’m not following behind the next person. My work ethic, I’m one of the hardest working female artist buzzing out of our market. My voice/sound is different. I’m one of the only unsigned INDEPENDENT artists from Chicago with a whole team.. 2 managers, my own DJ, and dancers. & I’m moving around state to state with no deal! Basically building my own machine in the game.

In 2025 how do you plan to set the tone?

I plan to keep dropping fire music with visuals & keep giving my fans the best shows wherever I perform. I’m going to continue moving around til everybody across the world know my name & who I am.

What are some things you aspire to do with your music?

I aspire to be able to make ppl dance (not twerk) actually dance with choreography, to motivate & inspire others, to get happy when you hear my music and have ppl to be able to relate to things we both may have went through in our past.

Lul Jaida

LUL JAIDA STAY LIT!!!!!!!!!!!!!!!!!!!!!!

LETS TALK MUSIC

Describe your style of music?

I have multiple styles of music but I would say my style of music is like lit, baddie, bossy, fun, confident, getting money, freaky type of music.. but also dance and pop records too, etc. 

What’s your process for writing a song?

I like to listen to a beat, then form the beat as I write my lyrics. Then go to the Stu for 6-12 hour sessions and knock out my songs.

Have you had any live shows and if so tell me about your favorite performance?

I’ve had so many live performances, I just did 14 stages at SXSW. But my most favorite performance would probably be when I performed at WIU. It was so lit, so much love shown. I’d definitely go back and perform again! 

Lul Jaida

What single are you pushing and how did it come about? How long did it take you to write it? Who is the producer? Is there a visual for the song?

I’m pushing my 2 singles “Backseat” & “on dummy”. “Back Seat” is produced by international Ukraine producers @djeverb & @rocco_dj. I went based off the title and the beat which made the song easy to write, and I described my experience/ relatable things. It only took me a hour to write. The visual is already shot and will be coming soon! 

“On Dummy” is produced by @rjaeonnatrack. Once I heard the beat, it made me feel like I was on dummy lol. The beat so hard, and it go crazyyy. I wanted to talk my stuff on it. The visual is out now featuring A.R. the mermaid out of Memphis. It took me like 20-30 minutes to write this verse and hook. 

IN CLOSING

Besides music, are there any other ventures you are currently sewing your seeds in?

Yes, right now I’m getting ready to launch my merchandise line! & I want to start my own makeup/cosmetics line, as well as other business later down the line! 

Where do you see yourself in the next 3 to 5 years?

I see myself performing on bigger stages like rolling loud/big jam/summer smash & performing in different countries! Being nationally known! Working with bigger artists, having everybody in Lul Jaida merch. Stepping into different lanes and genres of music.

Let the people know how to get in contact with you.

My instagram is @Luljaida_ but for features and bookings contact @Ctccrazyduwop_ or @hrmshaunb or just Email: [email protected]

#GetSOM via @djgea & click here to celebrate Hip-Hop, lifestyle and culture!

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The Watchlist: Conversation With a Vision | Ms. BÈQUILLE

Ms. BÈQUILLE

Welcome to The Watchlist: Conversations With a Vision where Straight Official’s own DJ Gea chops it up with a purpose. Ms. BÈQUILLE is an emerging public figure who is staking her claim in the fashion world.

With the initiative of Pharoh Khepri, CEO of Unspoken Model Management, she mapped out a fashion show tour of three major cities. With her drive & direction paired with the organization & event skills, she and her team have created a blueprint for the underdogs. RDB Fashion has been on Buzz TV and RiverCity Live. Jacksonville News has published her twice!

Q&A WITH Ms. BÈQUILLE

DJ GEA: Let our readers know where you’re from and how did the city where you lived motivate and push you?

Ms. BÈQUILLE: . I am from Queens NY & motivation is the reason why you act or behave in a certain way. It’s the driving force that pushes you to take action, in spite of your fear or lack thereof.

Growing up in New York City where everything is fast paced, talent everywhere and everyone is trying to make it had a huge effect on my mindset. Watching people hustle on the subways, streets or just utilizing any area to their advantage motivated me with the consistency and drive I have today.

What kind of field or business do you work in and how did you get started?

I am in the fashion industry producing fashion shows. I’ve always had a love for fashion. The conception of RDB Fashion Show stemmed with a conversation with my late father, Donald Crutch. I always had a dream of my brand, (Béquille) being attached to a fashion show.

The fashion show debuted in Queens, New York in September of 2017. It was a sold out event that had patrons standing along the walls and a line around the corner. At this point, I was watching my dreams come to fruition!

Ms. BÈQUILLE
RBD Fashion Show

Ms. BÈQUILLE’s VISION

So tell me more about RDB Fashion. What goes into an event that you organize?

The production behind this event included a celebrity makeup artist & a celebrity photographer. The global pandemic tried to stop my dream but after meeting Pharoh Khepri Show coordinator RDB picked up in Jacksonville Florida with another sold-out event, on May 21st, 2021.

With celebrity guest designer, Isaac Spry who tailored customs from the blockbuster, Black Panther as well as the hit TV series The Walking Dead. This ignited a fire within me to continue on with the RDB Fashion Show and take it on the road.

Did you experience any setbacks in your journey?

In January 2022 Pharoh Khepri passed away which was a very emotional time for RDB . We decided to continue to keep the vision alive and CEO Tiara Crutch & Marcus McNeil, CEO of Xclusive Entertainment decided to join forces. Tiara & Marcus bonded through grieving the lost of their dear friend. Xclusive Entertainment was founded by Marcus McNeil. Born in Memphis, Tennessee.

What is the endgame of RDB Fashion?  

RDB was created to bring awareness to talent & businesses who weren’t getting the exposure & opportunities needed. “We are for the underdogs!” RDB means “concrete rose” in English! We want to be the example of how no matter your environment or struggles you can still come out stronger & amazing.

SHIFTING GEARS

What has been your favorite part of doing what you do?

Being able to bring opportunities for people .

How long have you been in business ? What has been your biggest accomplishment so far?

I’ve been in business five years. Our biggest accomplishment is how well we continue to expand each year and attract more interest from people not only in the fashion industry.

Out of all the hats, your wear which is your favorite?

My favorite hat to wear is my mom hat.

In 2023 how do you plan to set the tone?

Many brands fall into the trap of adopting a tone of voice from someone in their industry “should” use. However, your goal should be to stand out so your customers remember you. We plan on setting a different tone.

What is your favorite event you have hosted or attended?

A. I love attending “The Stomp Down” because I enjoy how involved they are in their audience and making sure you have a good time.

Ms. BÈQUILLE

Have patience and put out quality. Don’t rush to the outcome without enjoying the process.

Ms. BÈQUILLE’s process on getting to the bag

IN CLOSING

If you could describe you in one word what would you say and why?

I am a motivator. I listen, How do you motivate others without listening to them? The truth is that you’ll never be able to inspire others to action if you’re the one talking all the time. Listening is essential. It shows that you’re interested in what others have to say and you care about their lives. It also allows you to uncover their passions, which you can use to motivate them.

What are some things you inspire to do with your brands?

I inspire to expand by adding a podcast and a magazine.

So besides your business, are there any other ventures you’re currently sewing seeds into?

Yes. I am currently invested into the medical field.

What is something you want or readers to know?

Don’t be afraid to fail! Failing gives you experience. Utilize your failures as stepping stones towards your success. Don’t give up. For every “No” Strive to get five “yes’s.”

Ms. BÈQUILLE

Let the people know how to get in contact with you

You can find me on Instagram @ms.bequille and the fashion show on Instagram and Facebook @rdbxclusive

Photo credits : T4Photography, eddension studios, New Lens Photo, Jus am’s photography

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