#GetSOM via @TenthLetterMedia
You see them every time you try to view that cool video you saw on YouTube. The consistent ads that keep us from what we came to see right away. Tempting us with a one month free trial, that will keep those ads from showing up ever again. While you think that the majority of us would just click on skip, according to Google there are 50 million people who think otherwise. Google is reporting that their YouTube Premium and YouTube Music services have, or at the least extent, have been given a try by 50 million subscribers. The Verge reports that while Google doesn’t break down what that 50 million means, people are growing legs on a continued trend in their YouTube experience.
THE JUMP FROM FREE TO FEE
With the emergence of so many available streaming services, Google is staking claim in the music subscription service industry. YouTube is touting they are the fastest rising streaming service of its kind via a global newsletter from Lyor Cohen, Global Head of Music at YouTube. While only reporting back in December of 2020 that they were around the 30 million mark, Google is still accountable for breaking down the significant surge in overall memberships and trial ships during that time period.
The unique offerings of YouTube Music and Premium are resonating in established and emerging music markets alike. We’re seeing impressive growth in countries like Korea, India, Japan, Russia & Brazil where music is a top passion.”Lyor Cohen
For $9.99 a month, YouTube Music subscribers are able to enjoy ad-free music downloads of all their favorite music. The YouTube Premium subscription, billed at $11.99 gives its users the keys to all the doors of YouTube! This includes unique features that range from being able to play music videos and songs while your device is locked or while you’re busy with another app. This type of flexibility perhaps wasn’t available with Google’s previous attempt at entering the music streaming landscape (Google Play Music) which could be an initial argument as to why Google has seen such a turnaround in subscriptions since 2019.