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STRAIGHT OFFICIAL SAT DOWN WITH SNO Loko

1. What is your Name? where you’re from and what  got you interested in the entertainment industry?

SNO Loko, I’m from south Philly & my love for music got me in the entertainment industry and once I seen how creative I can be. 

2. Who and/or what inspires you to create?

Myself, I don’t wanna be collecting dust or just let my talent go to waste so I stay creating. 

3. How would you describe your sound?

RAW 

4. What is your creative process like?

I don’t have too much trouble at all. I feel like I can create easy 

5. What artist(s) would you like to collaborate with?

Meek mill, Dave east, fabulous, Drake and future. 

6. What is one message you would give to your supporters?

Keep creating and never stop believing in yourself! 

7. What is the most talent/skill you have that most people don’t know 

about?

I went to school for audio engineering to get my certification. 

8. What would you be doing right now, if you weren’t doing music?

Most likely playing basket ball 

9. Who are some artists/people you admire and why?

I admire the artist that come from where I came from, the streets. I say that because I relate to it the most & it also shows me that I can do it too. Just stay consistent 

10. What is the best advice you’ve been given?

Crying or complaining about what you don’t got is only a waste of time. That time coulda been used for something productive. Hit the field with your chest out. Plus it’s always somebody out there going thru worst than what you are. 

11. If you could change anything about the industry, what would it 

be?

I would make it how it use to be back in the day, when you actually had to be somebody or was genuinely hot because nowadays all the fire underground artist like me get overlooked. 

12. What’s next for you, where would you like to see yourself in the next year?

The only thing that’s next is to keep going, I wasn’t raised to quit on stuff, and I couldn’t really tell you about the future. I just know what I’m bouta do in the next 15 minutes of my life. The rest is wherever life brings me. The sky is the limit 

13. What is your social media? How can people get in contact with 

you? 

I mainly be on Instagram. 

@sno_loko

Here go my email as well.

Snoloko.bookings@gmail.com

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TU Savant: Brooklyn’s Voice for Special Needs in Hip-Hop

austistic rapper TU Savant posing in front of Celebrity Boxing banner

Brooklyn-born rapper TU Savant is turning adversity into artistry. Diagnosed with Tourette’s syndrome at a young age, TU Savant faced challenges that shaped his unique voice in hip-hop. Inspired by Jay-Z, he started crafting beats at 13, thanks to a gift from his father. Today, he’s more than an artist—he’s an advocate for the developmental disability community, using his platform to amplify their voices.

My people are gonna finally have a voice, and it’s gonna be through the hip-hop community,” TU Savant says. His latest album reflects his drive to not just succeed but bring others along with him.

As he works toward global recognition, including going double platinum and collaborating with top artists, TU Savant continues to push boundaries, proving that talent and determination can overcome any label.

Listen below to his album “Special Needs: the Deluxe Edition“, which is currently in the Top 10 iTunes charts in the UK!

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Kendrick Lamar Releases “GNX” Album

Kendrick Lamar GNX
Photo Cred: HipHop DX

KENDRICK LAMAR DROPS “GNX”

On Friday afternoon KENDRICK LAMAR decided to pop out and release “GNX” to the masses. His sixth studio album to date already is setting records and addressing everything that encompasses the Compton MC. It’s the unexpectant manner of this release that makes Lamar a master of the anti-rollout. Pitchfork Magazine reports that since the start of the year, he’s turned 12 words’ worth of X posts and a couple of tracks accompanied by still images to Instagram into an era-defining rap beefa number-one single, and a booking to perform at the Super Bowl LIX halftime show, in New Orleans.

The 12 track EP has turned the genre on it’s collective ear. Kendrick wasted little time nor bars speaking on everyone including Drake, Snoop Dogg and Lil’ Wayne. Lamar was given the nod to perform at this year’s Super Bowl over Wayne who is from New Orleans. Let’s tap in to this remarkable album!

Kendrick Lamar GNX

WHAT TO EXPECT

Kendrick Lamar, known for his lyrical prowess has never been one to not speak his mind. This is evident on the track “Wacced Out Murals.” One example was when he spoke on West Coast veteran Snoop Dogg. K-Dot spits “Snoop posted ‘Taylor Made,’ I prayed it was the edibles/I couldn’t believe it, it was only right for me to let it go/Won the Super Bowl and Nas the only one congratulate me.” Check out “Wacced Out Murals” down below:

“GNX” contains tracks with some of the dopest samples heard in a long time. For example, the track “Luther” is one of the smoothest grooves on the album. Kendrick pairs up with SZA once again to create sonic bliss. Check it out down below!

EDITOR’S TAKE

Kendrick Lamar continues to usher in the notion of good music that’s been evident all year. In 44 minutes, K-Dot flexed on the industry with an album that solidifies his status in the game. This is a great way for Lamar to close out the year in front of his upcoming Super Bowl performance.

After giving the album a full listen, my pick from “GNX” is “The Heart Pt. 6.” I was anticipating this track ever since Drake decided to add his version of it to the rap beef saga. The SWV sample is top tier and one of the dopest tracks on the EP. Check it out down below!

What do you think of Kendrick Lamar’s new album? Is it one of the best releases of the year? Let us know down in the comments what you think!

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

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Straight Official Sit Downs: The Rebirth of Hip-Hop Vol. 2 | Legac’ Aire @Legac_Aire_LA

Legac' Aire

LEGAC’ AIRE is one of several artists featured on The Rebirth of Hip-Hop Vol. 2 mixtape. In this edition of Straight Official Sit Downs we tap in with this emerging artist. Check out the one-on-one with @TenthLetterMedia down below and click here to check out more artists from across the land!

Q&A WITH LEGAC’ AIRE

Introduce yourself to our readers. Let us know where you’re from and what interested you in the entertainment industry?

I go by the name Legac’ (legacy) Aire No Y (why) just so there no question (laughs). I was raised in St Louis, MO and being a creative. Having the ability to take my thoughts a create something that people grabs their attention.

How would you describe your sound/style?

My style consists of use of double entendres, metaphors and being a storyteller.

Who and or what inspires you to create?

Actually, it’s not a person but more of the challenge to do something different. It’s the opportunity of creating a new lane.

THE CREATIVE PROCESS

Tell us about your creative process. What are some things you need in order to create?

Two things I need are a great production a studio with a vibe for creating and some of that “ooohweeee” (laughs)

Who are some artists that you’d love to collaborate with?

Those artists are Ghostface, Nas, Dr. Dre, Jeezy, Ras Kass & Fabolous.

Legac' Aire

Music isn’t a Sprint its a marathon because the more you take your time the more you learn this business.

SHIFTING GEARS

If it wasn’t for music, what would you be doing right now?

If not for music, I would probably focus mainly on my clothing line.

Who inspires you? Is there anyone you admire, be it an artist or a person?

I admire Ghostface Killah. He is one of my favorite artist because of his unique style and swag.


If given the opportunity to change one thing about the industry, what would it be and why?

The streaming policies for payouts. I would also get rid of all the gatekeepers. Let’s get back to quality music not copycat music.

Legac' Aire

IN CONCLUSION

You’re part of the Rebirth of Hip-Hop Vol.2 edition hosted by DJ P-Money. Tell us about this project and how this came together.

This project is the essence of Hip-Hop and culture! To be a part of this project is to be a part of the culture. This is where it all began and to not be a East Coast lyricist and still a part of this tape is very, very big for me. I’ve built a relationship over 16 years with P-Money to the point where it was inevitable for us to collaborate.

Check out “Corners” from Legac’ Aire featuring SouthSide Unkk off The Rebirth of Hip-Hop Vol.2 down below!

Corners- Legac’ Aire ft. SouthSide Unkk

We’re tapped in to you as an artist and look forward to the project! How can our readers stay tapped in? Let us know where we can follow on social media?

Stay locked in on all social media with @Legac_Aire_LA


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Straight Official Sit Downs: The Rebirth of Hip-Hop Vol. 2 | Emory Jaymz @emoryjaymz

Emory Jaymz
Photo Cred: Emory Jaymz VEVO

EMORY JAYMZ took the hot seat for this installment of Straight Official Sit Downs where we spotlight emerging artists. Continuing our look into The Rebirth of Hip-Hop Vol. 2 mixtape hosted by DJ P Money, @TenthLetterMedia served up the questions and we got to know him as an artist. Check out the one-on-one down below!

Q&A WITH EMORY JAYMZ

Introduce yourself to our readers. Let us know where you’re from and what interested you in the entertainment industry?

Yo, what’s up! I’m Emory Jaymz, reppin’ Nashville, TN aka Music City. Growing up here, music was always in my face, but I found my lane in Hip-Hop. What really pulled me in was the way music can make people feel something real—it connects people. I knew early on I wanted to be part of that energy, telling my story through the beats, the bars and just having that real impact.

Who and or what inspires you to create?

Man, life itself inspires me. Everything I’ve been through, the good and the bad—it all ends up in my music. I get inspired by the hustle, by the grind. I look around and see people pushing, trying to make something of themselves, and that’s what lights a fire under me. Plus, when I hear a dope beat, I just want to go off. Music is a way to speak my truth, and that’s where the inspiration really comes from.

How would you describe your sound/style?

My style? It’s raw, it’s real, and it’s versatile. I like to mix lyrical storytelling with high-energy tracks that get people hype. It’s got that Southern flavor but with a blend of soulful vibes too. I’m not afraid to switch it up—whether it’s something deep or just a straight banger, I’m bringing that authentic feel every time.

THE CREATIVE PROCESS

Tell us about your creative process. What are some things you need in order to create?

When it’s time to create, it’s all about setting the right vibe. I need something top tier to smoke on. I need the beat to hit, and if it’s speaking to me, I just start freestyling until I catch something that feels right. From there, I build on it. I like having a space where I can zone out and lock in. A little solitude, maybe some late-night sessions—that’s when the magic happens. I stay focused, keep it real, and just let the music flow.

Who are some artists that you’d love to collaborate with?

Man, there’s a lot of talent out there. I’d love to link up with Peezy, BigXThaPlug, Money Man or even someone like Kanye who brings a whole different energy. I’m all about collaborating with artists that push boundaries and aren’t afraid to be themselves. I think blending styles makes for some of the dopest music.

LETS SHIFT GEARS

Emory Jaymz

Always invest in yourself. If you don’t believe in your own craft and put the time and money into it, nobody else will. Bet on yourself every time.

Tell us about a skill or ability you have that no one knows about.

A lot of people don’t know this, but I’m nice behind the camera too. I run Nash City Media, so when I’m not on the mic, I’m out here directing, producing, and shooting visuals. That creative side comes out in more ways than just music, and I think people would be surprised how deep I go into the visual side of things.

If it wasn’t for music, what would you be doing right now?

If it wasn’t for music, I’d still be grinding in the creative field. Probably full-time in video production or something like that. I’m too deep in the art to not be creating something, whether it’s music, visuals, or even writing. I just gotta stay creating, no matter what.

Who inspires you? Is there anyone you admire, be it an artist or a person?

I’m inspired by people who took their hustle and turned it into something bigger than themselves. Nipsey Hussle was one of those people who really showed how to stay true to your roots and build something lasting. I admire people who keep it real, who grind through the obstacles and make their own path.

IN CONCLUSION

If given the opportunity to change one thing about the industry, what would it be and why?

I’d change the way the industry overlooks independent artists. There’s so much talent out there that doesn’t get the shine it deserves because they don’t have major label backing. I’d love to see more platforms that support indie artists, give them the resources and opportunities without taking away their creative control. Let the real ones shine without all the industry politics.

Emory Jaymz

You’re a featured artist on The Rebirth of Hip-Hop Vol.2 Mixtape hosted by DJ P-Money. Tell us about this project and how this came together.

Being on Rebirth of Hip-Hop Vol. 2 is an honor. DJ P-Money reached out after hearing some of my work, and it felt like the right move. This project is about bringing that authentic Hip-Hop vibe back, no fluff, just real music. It’s a blend of the old-school feel with new voices, and I’m excited to be part of something that celebrates the roots of the culture while pushing it forward.

Check out “Sonshine” from Emory Jaymz off The Rebirth of Hip-Hop Vol.2 down below!

Sonshine-Emory Jaymz

We’re tapped in to you as an artist and look forward to the project! How can our readers stay tapped in? Let us know where we can follow on social media?

You can find me on all social media platforms as @emoryjaymz, and don’t forget to check out @nashcitymedia to see the visual work too. I’m always dropping new content, whether it’s music, videos, or behind-the-scenes stuff, so stay locked in!

#GetSOM via @TenthLetterMedia & click here to discover more emerging artists!

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Straight Official Sit Downs: Tona

TONA sat down with our own DJ Pynk Dyamond of Straight Official Magazine affiliated with The World Wide Fleet DJs Coalition to discuss his new track he is pushing “OWTS” On With The Show which is now on all platforms and released his video for the track. 

Tona, also known as Big Tona, is a prominent Canadian Hip-Hop artist from Toronto. Over the years, he has built a reputation for his thoughtful lyricism and distinct sound. Known for his ability to blend diverse styles while staying true to the roots, his recent projects showcase his versatility. For example, his 2024 album H.O.T.C. (Henny On The Congregation), which features the single “Fame,” produced by Y-Not. He also released “Sun Is Out” earlier in 2024 in collaboration with Sayzee.

Tona

PUTTING IN THE WORK

Tona, the JUNO Award-winning Canadian recording artist has been active with a series of releases and projects over recent years. In 2023, he introduced a new single called “L.E.S. (Lower East Side),” produced by Burd & Keyz, which followed his 2022 18-track album GE20. That album featured collaborations with notable artists like Kardinal Offishall, Shad, and others, focusing on themes of resilience and optimism amidst challenging circumstances.

In addition to his solo work, Tona has collaborated with various artists, including Kardinal Offishall and Shad. His 2022 album GE20 was well-received and includes collaborations with Jimmy Yitty and Rochester, among others. This album dealt with optimistic thoughts amid difficult circumstances, reflecting Tona’s introspective approach to music.

TAP IN WITH TONA

For his upcoming projects into 2025, while specific details are still emerging, Tona has continued to make strides in the Canadian Hip-Hop scene with his work often reflecting powerful narratives and high-profile partnerships. You can find more of his work on platforms like Bandcamp and Spotify.

Check out the full one-on-one with Tona & Pynk Dyamond down below!

#GetSOM via @djpynkdyamond & click here for more emerging artists!

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Straight Official Sit Downs: The Rebirth of Hip-Hop Vol.2 | Lyrics @iamlyrics

Lyrics

LYRICS is an aspiring Hip-Hop artist that stopped by our headquarters for this edition of Straight Official Sit Downs. This episode spotlights Lyrics and the other artists who are part of The Rebirth of Hip-Hop Vol.2 mixtape . Check out the one-on-one down below and click here for more editions of Straight Official Sit Downs!

Q&A WITH LYRICS

Introduce yourself to our readers. Let us know where you’re from and what interested you in the entertainment industry?

My name is Lyrics. I’m a rapper from NJ. I have had a love for rap music since I was a young kid. I have wanted to be in the industry since I was a shorty. When I saw my sister make it, I knew that’s why I definitely wanted to do with my life.

Who and or what inspires you to create?


Honestly, I get inspiration anytime I listen to good music. Whenever I listen to a dope song or project I automatically get inspiration and start working on music immediately.

How would you describe your sound/style?

I’m an old soul. So I would describe my sound as soulful. I’m the king of the double & triple entendres. So I’m going to always try to give you some thought provoking music with clever metaphors and wordplay.

THE CREATIVE PROCESS

Tell us about your creative process. What are some things you need in order to create?

My process is simple. I don’t like a lot of people around when I’m creating. All I need is a fire track & a bottle of Titos & I’m good (laughs).

Who are some artists that you’d love to collaborate with?

I would love to collaborate with J. Cole, Rapsody, Black Thought, Styles P, Scarface, LiL Brother, Ransom and my all time favorite rapper Big Daddy Kane.

SHIFTING GEARS

Tell us about a skill or ability you have that no one knows about.

I’m an amazing cook. I could really be a chef in somebody’s restaurant.

Lyrics

The best advice I received was to stay true to me, be myself and be confident in myself always.

If it wasn’t for music, what would you be doing right now?

I would probably be working on starting my own takeout restaurant, which I’m planning to do in the near future anyway.


Who inspires you? Is there anyone you admire, be it an artist or a person?

My mother. She passed away in 2016 but before she passed, she told me that I was just as talented as any rapper alive and to keep going. So that’s my inspiration right there.

If given the opportunity to change one thing about the industry, what would it be and why?

I would stop these major labels from trying to dictate to us what’s dope and what’s not. They have no idea what a dope artist is for the most part.

You’re a featured artist on The Rebirth of Hip-Hop Vol.2 Mixtape hosted by DJ P-Money. Tell us about this project and how this came together.

Well I remember getting an invite to hop on a Zoom call. I had no idea what it was about but I knew I’d be on that call. When I hopped on, P-Money explained he was working on a mixtape and needed the illest spitters to be a part of the project.

The project is fully produced by P so we spent a few hours listening to tracks & picking which one we wanted to rock over. So me and a bunch of rappers picked out what we liked and the rest is history.

Check out “KINGS LAIR” from Lyrics off The Rebirth of Hip-Hop Vol.2 down below!

We’re tapped in to you as an artist and look forward to the project! How can our readers stay tapped in? Let us know where we can follow on social media?

Hey just follow me on Twitter, IG or TikTok. My name is _IamLyrics & on Youtube it’s  IamLyrics

#GetSOM via @TenthLetterMedia & click here to discover more emerging artists!

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Dead Silence Releases “Close To Me” Music Video

Dead Silence Close To Me

DEAD SILENCE is heating up dance floors and date nights with the release of the music video for “Close To Me.” The single is from his amazing EP Thru The Fire that elevated the Indianapolis MC to incredible heights this summer. Silence’s lead single “Vanilla Bean” garnered him music love from places like Germany and Great Britain while gaining over 250,000 streams as an artist on Spotify.

“Close To Me” is a sultry and smooth ballad that engages listeners to do as the chorus instructs. Dead Silence uses his cadence and charm to glide over the track. The music video officially released two days ago and is quicky gaining views and replays.

DEAD SILENCE- “CLOSE TO ME” VIDEO SHOOT

Captured at Midwest Leak Studios, the video shoot for “Close To Me” was a grown and sexy affair! Silence worked with Myiesha Dunham & Crossland Pro to produce a visual that would best compliment the track. Filmed by PMFGOAT films, the video features several models and it gives big date night energy.

Check out the official music video for Dead Silence’s “Close To Me” down below! Let us know in the comments what you think of the track!

“Close To Me”

Videographer: PMFGOAT Films (@pmfgoatfilms)

Photographer: Jaali Hester (@jaalihester) Creative Directors: Myiesha Dunham (@thee.creativecoach) & Crossland Pro (crosslandproductions.com)

Models: Whitney Patrice (@starring_whitney) Myiesha Dunham (@thee.creativecoach) Frank-etta Johnson-Griffin (@frankettag) TJ Owens (@officialtjowens) Bron Bron (@lilsavagegod) Assante Collins (@bigst.o) Yanna (@yannathegreatest) Daya Davis (@d.daviss)

Music Video Locations: Midwest Leak Studio (@midwestleak) Music Producer: ZeroYouAFooBoy (@zeroyouafooboy) Mixing Engineer: Mitch (@mitch_lohman) / Location: 416 Wabash Mastering Engineer: Nathan aka matrixaudio (fiver)

Graphic Designer: Fleuresunstudio (fiver)

#GetSOM via @TenthLetterMedia & click here to celebrate Hip-Hop, lifestyle and culture!

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Nichel MOLIAE Releases “ATLANTANS”

Nichel MOLIAE

Nichel MOLIAE’s music journey is as unique as her sound. With a distinct fusion of hip-hop, acoustic and cinematic orchestra beats, her song “Atlantans” taps deep into a well of emotions. The track is more than just a musical experience. It’s a reflection on personal growth, success, and the power of collective upliftment.

Drawing inspiration from the mythic allure of Atlantis, Nichel weaves a narrative about striving for greatness and embracing true purpose. The song’s rich lyrics, paired with its dynamic, layered sound make it stand out in a sea of modern releases.

Nichel’s artistic vision also extends beyond music. As a storyteller and podcast host, she delves into themes of love, courage, and purpose. Her love for Ancient Egypt is a recurring theme, blending historical and mythological elements into her creative projects. This adds depth to her songs, including “Atlantans,” making them resonate on multiple levels.

Nichel MOLIAE



Her forthcoming album, which includes previously released tracks “When Love Was Divine,” “You Know Me “and “Kingship,” is eagerly anticipated by fans and music lovers alike. MOLIAE is setting herself apart with her ability to combine storytelling with music in a way that’s fresh and profound.

“Atlantans” is more than just a track—it’s a motivational anthem for those who seek to break free from limitations and achieve greatness. Whether through the cinematic quality of the beat or the powerful messaging of the lyrics, Nichel MOLIAE continues to prove she is an artist to watch. She’s crafting a space for herself in the industry with her soulful synergy of sound and story.

Nichel MOLIAE

Atlantans song vibes on encouraging mindset towards achieving and humbly grateful of such success that creates things forward moving without the restriction of limitation, instead the betterment of aspiration.

ABOUT NICHEL MOLIAE

Nichel MOLIAE is new music artist with a flare of authentic lyrics synergy that moves the soul to remember the good times when love was divine from her divine storytelling and musical lyric writing as well as her remixes of her music with her first album release forthcoming.

Nichel is the host of podcast show “Nichel Anderson Short Stories And Beyond” of her love of Ancient Egypt and Beyond with bombastic and rhythm hip-hop beats unique of a symphony compilation on the journey of love, courage, and purpose.

In her pursuit to turn her Egypt book into a feature film, the music avenue and PMTR NFTs all apart of working on her current first album that she has released “When Love Was Divine”, “You Know Me”, “Kingship”, and at this print “Atlantans” and “We Are Atlantans” on May 24th that all will be of her forthcoming album.

You can follow and learn more of Nichel MOLIAE:
MOLIAE.com/song
MOLIAEWorld.com
IG: MOLIAE8
Twitter: MOLIAE

#GetSOM via @essince & click here for more emerging artists!

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Straight Official Sit Downs: Jon Connor

MEET JON CONNOR

Jon Freeman, J.O.N. Connor, often known simply as Jon Connor, is a rapper and producer from Flint, Michigan. Connor gained prominence for his gritty lyricism, socially conscious themes and strong technical skills. Known as “The People’s Rapper,” Connor’s music often reflects the struggles and realities of urban life, particularly from his hometown.

His style blends raw, heartfelt storytelling with sharp, intricate flows. Recognized for his remix projects where he reinterprets classic Hip-Hop albums, Connor is also known for his time signed to Dr. Dre’s Aftermath label. This led to where he released “Compton” in 2015. His sound is deeply rooted in authenticity, with a focus on lyrical depth and empowerment.

Interviewing Jon Connor offered a unique opportunity to delve into the mind of one of Hip-Hop’s most authentic voices. The interview would explore his journey from Flint, Michigan, to working with legends like Dr. Dre, and how his experiences have shaped his music.

It would also highlight his connection to grassroots movements and how he uses his platform to speak for “the people.” Given the Fleet DJs’ strong presence in the music industry, this conversation could provide valuable insights into his creative process, future projects, and his impact on the culture.

CONNOR CULTURE

ConnorCulture.com is the official platform for rapper and producer Jon Connor, known as “The People’s Rapper.” The website offers a range of content related to Jon Connor’s music career and creative ventures. Visitors can explore his discography, including mixtapes, digital albums, and singles, as well as purchase merchandise.

One highlight of the site is Connor Culture TV, a platform showcasing original Hip-Hop content, interviews, documentaries, and live performances. This section gives fans a deep dive into Jon Connor’s artistic journey, with features like the docuseries “The Road to Legendary” that traces his career milestones and activism. 

Additionally, the site provides updates on Jon Connor’s latest releases, such as his recent album III, along with exclusive content tied to his independent label and personal brand.

IN CONCLUSION

It sounds like the interview on Straight Official Magazine was a great opportunity to gain deeper insight into Jon Freeman aka Jon Connor’s journey and legacy. Interviews like the one hosted by DJ PynkDyamond, alongside Straight Official Magazine, allow fans and listeners to connect more personally with artists and understand their motivations, influences, and future projects. Jon Freeman aka Jon Connor contributions to the hip-hop industry are legendary, making these discussions especially engaging for those interested in his craft. It’s great that you enjoyed that experience!

#GetSOM via @djpynkdyamond & click here to celebrate Hip-Hop, lifestyle and culture!

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