#GetSOM via @essince
Vevo, the world’s leading music video network, today released the complete list for its highly-anticipated Vevo DSCVR “Artists to Watch” 2022 campaign.
On November 1, Vevo’s DSCVR ATW will showcase engaging, high-quality live performance videos from the class of 2022. There will be two unique performances from each artist shot exclusively for Vevo.
Born out of Vevo’s taste-maker series and brand DSCVR(DSCVR Artists To Watch) is now in its 8th year. The list consists of 21 global artists whom Vevo has tipped to break through to the mainstream.
With over 500 submissions, Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists to appear on, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. Artists & bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across their network. This includes YouTube, Pluto TV, Samsung TV Plus, and Apple TV.
VEVO IS ALL ABOUT THE ARTISTS
Vevo has a history of supporting and introducing emerging artists to new global audiences. DSCVR ATW champions emerging artists through live performance content. The list includes big names such as Billie Eilish, Pop Smoke, Sam Smith, EarthGang, Guaynaa, Lewis Capaldi, Arlo Parks, Maggie Rogers & James Bay.
“This annual taste-making program is the pride of Vevo’s in-house editorial team of music lovers. Over the years, we’ve worked with a wide range of artists from around the world. All of which have grown and developed into huge household names today,” says JP Evangelista, SVP of Content, Programming & Marketing.
“Through our marketing and promotion efforts, our distribution network and original content production, Vevo supports artists at all stages of their careers. We work with the artists and their teams to ensure that every part of their DSVCR ATW campaign is additive to their wider marketing. This video asset plays an integral role in bringing new video content to music fans who are about to discover and love them. We play a crucial role in maximizing the value of the music video and this campaign is really where the journey with these 21 artists really begins.”
Vevo’s global in-house production teams worked closely with artists and their teams to shoot all content in accordance with CDC’s COVID-19 safety protocols.
THE OFFICIAL LIST
The Vevo DSCVR Artist to Watch 2022 campaign is sponsored by Ray-Ban Stories, built in partnership with Facebook consists of the following artists:
Vevo’s 2022 DSCVR “Artists to Watch” are:
Andy Rivera (Sony Columbia)
ArrDee (Island Records)
Chiiild (Island Records)
Clinton Kane (Columbia)
Enny (FAMM)EST Gee (Interscope)
Jessica Winter (Roya Records)
Lola Young (Island Records)
Mimi Webb (Epic)
Pip Millett (Dreamlife / SME)
Poupie (The Orchard)
Sen Senra (Universal Music Spain / Sonido Muchacho)
Serious Klein (The Orchard)
Wet Leg (Domino)
Willie Jones (Sony Nashville)