Straight Official Sit Downs: Demi Lowrell

Demi Lowrell
Photo Cred: LA Wire

DEMI LOWRELL stopped by our headquarters this week for this installment of Straight Official Sit Downs where we chop it up with emerging talent nationwide. Our own @klassikceo served up the questions and the vibe was dope. Check out their one-on-one down below and click here to discover new and upcoming artists.


What is your Name? Where are you from and what first got you interested in the entertainment industry?

I’m Demi Lowrell, a singer-songwriter from Memphis, Tennessee. What first got me interested in the music industry was my family. I come from a very musical background and they’ve supported my dreams of becoming an artist since I was young.

Who and/or what inspires you to create?

What inspires me to create is knowing that people could listen to my music and relate to it and it makes them feel good.

How would you describe your sound?

I would describe my sound as pop mixed with R&B.


What is your creative process like?

As far as my creative process, I would listen to a beat and find a flow that I really think would go along with it and then I would input lyrics.

What artist(s) would you like to collaborate with?

I would love to collaborate with Summer Walker, Jhene Aiko and SZA.

What is one message you would give to your supporters?

One message I would give to my supporters would be to have faith in GOD and he will get you through anything!

Demi Lowrell
Photo Cred: Atlanta Wire

Most people do not know that I can actually act and I have been in several plays around Memphis.

Demi Lowrell


What would you be doing right now, if you weren’t doing music?

Definitely acting or directing movies!

Who are some artists/people you admire and why?

I admire artists like Beyoncé, Rihanna and Michael Jackson because they are such huge and phenomenal performers as well as artists. I would love have performances like theirs, they really know how to intrigue a big crowd.

What is the best advice you’ve been given?

The best advice I’ve ever been give is: Do not fear anything that can’t kill you. I love this advice because it makes me more confident and ready to take on anything!

Demi Lowrell


If you could change anything about the industry, what would it be?

If I could change one thing in the industry, it would be the messages that most artists today send out to the world. There’s so much violence and hate already and I think people should make more positive and uplifting music.

What’s next for you, where would you like to see yourself next year?

I just released my album “Doin’ Me” on all platforms so, I will continue promoting my album! In the next year, I will like to see myself on big stages and meeting/collaborating with major artists.


You can find me on all social media platforms as “Demi Lowrell” and you can reach me by

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The Watchlist: Conversation With A Vision | Shani Shanell

Shani Shanell

Welcome to The Watchlist: Conversation With a Vision where Straight Official’s own DJ Gea chop’s it up with a purpose. SHANI SHANELL is a songstress that’s singing her way into our hearts.


DJ GEA: Let our readers know where you’re from and how the city you lived in motivated and pushed you?

Shani Shanell: I’m from the country, a little town called New Iberia, Louisiana. Where I’m from you have to dream big so you don’t have that small town mentality. So being where I’m from motivated me by simply being the community that it is and i knew i had folks watching and routing for me even if they didn’t say it or show it. 

How did you get started in music? What was it about music that caught your attention?

I’ve always loved music and it all begin at church, and to this day you still hear me singing on sunday. I went through a lot at a young age so writing songs in the 3rd grade and singing was my escape. I really believe God gave me music to help me stay sane. 

Where did the name come from?

Well my real name is Shaniqua Shanell, so I went ahead and took the Qua off and shortened it up and Shani Shanell was born.

Shani Shanell

When you know you are destined for greatness you just know.

Shani Shanell


How long have you been doing music? What has been your biggest accomplishment so far?

I’ve been creating music since 2007. I started to take it serious about 4 years ago. I believe my biggest accomplishment so far was getting a song placed in a movie called Clout and being able to tour last year. 

What do you bring to the game that no other artist is bringing?

I bring me! I’m not like anybody else, my personality is lit and my music feels good. I’m uplifting women and men, while making people think about love again, with a fresh sound that has a 90s RNB flair. 

In 2023 how do you plan to set the tone?
Simply by being seen. I plan to be in all the places where the moves is being made and drop plenty visuals. The unreleased music I have right now is out of this world and I want to make sure I allow people to not only feel my words, but see what I’m saying. 

Shani Shanell

It uplifts, makes folks want to be in love, and it also expresses relatable topics.

Shani Shanell


Describe your style of music?

I really sing whatever God gives me but if I have to put a name on it, I’d call it R&B with a real uniqueness. I take words very seriously, so whatever I’m talking about in these songs can’t just sound good, it has to make sense and it has to be a groove.

What’s your process to writing a song?
You know it depends, Sometimes they come quick and sometimes it takes days. But the first step is making sure God and I are aligned and then the next step is making sure the beat is dope. Then magic just happens.

What are some things you inspire to do with your music?
My main goals is to give God all the glory, create timeless music and help people love love again. It’s simple but it’s real.

Have you had any live shows and if so tell me about your favorite performance?
Yes I actually did a lot of performing last year. My favorite may have been my performance at The Collard Green Festival in Atlanta. The stage was so big and I think at that moment it was stamped, that I really wanted this.

Shani Shanell

What single are you pushing now? Tell us more about it.
I am currently pushing my single called All You Need. This one of them songs that took no time to write. It’s like God was singing the lyrics in my ear and I was just writing them down. It’s produced by Nino Beige. A visual is on the way. Will be out in the next coming weeks. 


So besides music, are there any other ventures you are currently sewing your seeds in?

I have a couple things in the works. I’m not at liberty to speak on them now because they are in the beginning stages and I like to talk about stuff when it’s at the stage where nobody can talk down on it because it’s done. However I can say be on the look out for merchandise and my YouTube channel. 

Where do you see yourself in the next 3 to 5 years?
I see myself flourishing in my creative career and effectively giving back and helping others. Have music out that will stand the test of time and be completely happy doing my job because it’s not really a job to me. It more like life. 

Let the people know how to get in contact with you

The best way to get in contact with me is by following on Instagram at @_shanishanell_ or by clicking this link and that way they can follow all my social media outlets and check out this dope music. @shanishanell | Linktree (

#GETSOM via Dj Gea
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