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[Artist] Darrell Kelley Pleads “Take Your Knees Off Our Necks!!!” in New Release

#GetSOM via @essince

Viral Records has announced the release of both a DVD collection of music videos as well as an audio album from R&B artist Darrell Kelley. The two share the same title of “Take Your Knees Off Our Necks!!!”.

“Take Your Knees Off Our Necks!!!” has been the cry echoed in urban streets, as sadly, the long list of names from the African-American community and the economically suppressed who were killed by the law enforcement officers continues to grow. Hardly a week goes in the American news cycle that does not contain at least one report of another death of Black and poverty-stricken people at the hands of the police. Darrell Kelley is among the many millions saying enough is enough, and he says it through his music.

Sound Cloud | Facebook

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[Single] Krishaun Fritz ‘D-Boy Block’

#GetSOM via @mzonpoint Krishaun Fritz Born July 12,1996 was raised In Detroit, Michigan and has been into music since middle school and high school rapping at the age of 11 in his own basement. At the age of 21, he met Jeezy and other rappers at the shows backstage and outdoor events. He always tried to work with them, inspiring by them but now he is bringing heat to the music industry which he Putting in work, networking with different artists on social media, struggling and paying to make it to the rap and R&B game with his releases his very first three singles months ago. R&B Sensation No Reason & D-Boy Block, Who Let the Freaks Out now on all Platforms Spotify, Apple Music, YouTube, Tidal , and more.
Stream on iTunes: https://music.apple.com/us/album/d-boy-block/1574339094?i=1574339095 Instagram Krishaun_thegreatest1 Facebook: Krishaun Fritz For Booking Contact: Sheila Miller 313-704-4309 OR 248-277-1662
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50 Cent & More Set to Headline 2022 Riviera Maya Golden Sand Festival | @50cent

50 Cent
50 Cent (Photo Cred: Hollywood Reporter)

50 Cent intends to set 2022 off with a BANG! He along with several other artists will be headlining the 2022 Riviera Maya Golden Sand Festival. The event takes place on January 12-16th. The line up that will bring back the flavor of both the 90’s and 2000’s. With performances from Lil Kim, Fat Joe, Kelly Rowland & Ludacris just to name a few! Fif made it official via his Twitter page this week and the anticipation is already beginning to build!

Billboard reports that the winter will heat up with this blend of both Hip-Hop and R&B stars. The idea is to take us back to simpler times. With good music, food and drinks (which are all included in your stay). The four-day, five night event includes pool parties, daily yoga, wellness and meditation sessions and a COVID-19 money-back guarantee. Check out the Pollen website for more information.

#GetSOM via @TenthLetterMedia and check out more Hip-Hop news right here.

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J-RO Releases Latest Single “Heaven” Featuring Scarface

#GetSOM via @djspins

Indiana gospel recording artist J-RO releases his latest single titled Heaven, featuring Hip-Hop Legend SCARFACE. The track also features gospel recording artists Paul Alba & Von Won. The single has gained over 15k streams worldwide and has earned Tunecore certification. The video is coming soon but in the meantime, you can check out J-RO’s latest visual below. Heaven Is Available On Audio Mack and all major digital platforms. You can click here to stream the album.

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YOUTUBE REACHES 50 MILLION PREMIUM & MUSIC SUBSCRIBERS

(Photo Cred: TheVerge.com)

YOUTUBE REACHES A MILESTONE

You see them every time you try to view that cool video you saw on YouTube. The consistent ads that keep us from what we came to see right away. Tempting us with a one month free trial, that will keep those ads from showing up ever again. While you think that the majority of us would just click on skip, according to Google there are 50 million people who think otherwise. Google is reporting that their YouTube Premium and YouTube Music services have, or at the least extent, have been given a try by 50 million subscribers. The Verge reports that while Google doesn’t break down what that 50 million means, people are growing legs on a continued trend in their YouTube experience.

THE JUMP FROM FREE TO FEE

With the emergence of so many available streaming services, Google is staking claim in the music subscription service industry. YouTube is touting they are the fastest rising streaming service of its kind via a global newsletter from Lyor Cohen, Global Head of Music at YouTube. While only reporting back in December of 2020 that they were around the 30 million mark, Google is still accountable for breaking down the significant surge in overall memberships and trial ships during that time period.

Lyor Cohen, Global Head of Music, YouTube (Photo Cred: Wikipedia.com)

The unique offerings of YouTube Music and Premium are resonating in established and emerging music markets alike. We’re seeing impressive growth in countries like Korea, India, Japan, Russia & Brazil where music is a top passion.”

Lyor Cohen

For $9.99 a month, music subscribers are able to enjoy ad-free music downloads of all their favorite music. The premium subscription, billed at $11.99 gives its users the keys to all the doors of YouTube! This includes features that range from being able to play music videos and songs while your device is locked. Or, while you’re busy with another app. This flexibility wasn’t available with Google’s previous attempt at entering the music streaming landscape (Google Play Music). This could be an initial argument as to why Google has seen such a turnaround in subscriptions since 2019.

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Straight Official Sit Downs: KNOIR

KNOIR is our hot seat for this week’s edition of Straight Official Sit Downs. We definitely caught a vibe in our recent interview. Check it out down below!

Q&A WITH KNOIR

What is your Name? Where are you from and what got you interested in the music
entertainment industry?

KNOIR: My name is KNOIR (pronounced Noir/ silent K) and I’m from Fort Washington, MD. My
interest in the entertainment industry stems from writing original music in 2015 and
finding a passion for music.

Who and/or what inspires you to create?

My life experiences as well as those from my friends and family. As far as influences
of my creativity, I would say Miguel, Frank Ocean, and Kanye West, and a few other
abstract creatives come to mind when generating new ideas.

How would you describe your sound?

I would describe my sound as a combination of R&B/Pop with elements of Hip-Hop. I like
to use elements of several genres and make original ideas in R&B/Pop.

THE CREATIVE PROCESS

So what is your creative process like?

My creative process is a creative zone almost like an out of body experience. Once
the idea of the record is decided, I love to build metaphors around the concept
discussed. I’m very particular in how my words are used and placed so that the flow of
the song is maintained and enhanced. I definitely marry my lyrics with the tracks I
write them to.

Which artist(s) would you like to collaborate with?

On my immediate list I would say IDK, Pharrell, Frank Ocean, Kendrick Lamar, and
Tyler The Creator. But I could name artists for days.

What is one message you would give to your supporters?

Create a reality for yourself. Learn to only be influenced by the things that you want to
influence you and separate the rest. In this day and age, information is so readily available and constantly changing, so that you DON’T lose yourself in it.

What is a talent/skill you have that most people don’t know about?

I love to draw and I can play piano.

What would you be doing right now, if you weren’t doing music?

Business Marketing for sure.

Who are some artists/people you admire and why?

I truly admire IDK because he isn’t trying to buy people success in the industry. He’s
educating people to become valuable. Self worth is key and he continues to preach it
as he progresses in his career. Jay-Z for the same reason is dropping knowledge in
his music. It’s just about putting that information to good use.

IN CLOSING


What is the best advice that you’ve received?

Going back to my advice to people. With that same train of thought, I was once told,
“Nothing in life can be proven, only disproven. Do with that what you will.” That advice
has allowed me to protect my thoughts, creativity, and sanity.

If you could change anything about the industry, what would it be?

Stop allowing money to dictate successful music. So many top artists paved their
success because they out bid another artist for the top spot and I think we lose the
appreciation for the music that way. Good music is good regardless of the budget. “It’s sad that people… can’t see that sometimes.


So what’s next for you and where would you like to see yourself in the next year?

Next up for me is a visual for “Catch a Vibe” and I’m currently working on a project with producer “Dre Moon.” He’s ultra talented and has been a massive part of my music career to date. I would love to see this project successfully release with a major campaign behind it as I continue my fanbase development over the next
year.


What is your social media? How can people get in contact with you?

You can find me on all streaming platforms as KNOIR on Instagram and Twitter @kmb4lyfe and you can find my music on all major streaming platforms.

#GetSOM via @klassikceo & check out more Straight Official Sit Downs right here.

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KANYE WEST TAKES BEEF WITH DRAKE TO NEW HEIGHTS @kaynewest @champagnepapi

Drake & Kayne West (Photo Cred: GC Images)

KANYE WEST PUSHES THE ENVELOPE

The ongoing beef between Kayne West & Drake has been elevated to new heights. Along with verbal shots fired at each other, West pushed the envelope this week. He took advertising for his Donda release to new levels. This is a move that will hit Drake close to home. As the two artists vie for Billboard spots with West’s Donda release on Sunday and Drake’s Certified Lover Boy release slated for September 3rd, Kayne went so far as to place DONDA billboards throughout downtown Toronto (Drake’s hometown).

IT GOES UP!!

Kayne West places DONDA billboards throughout downtown Toronto and above Drake’s Certified Lover Boy advertisements (Photo Cred: DJ Akademiks Twitter Page)

HipHopDX reports that the two artists jumped their rivalry off after Drake took a jab at Kanye on Trippie Redd’s “Betrayal,” to which Ye responded by channeling his inner Joker and exposing Drake’s home address on social media — a move that got a Joker-esque chuckle out of the OVO rapper. This move by Ye shows that the beef is ongoing and shows no signs of slowing down anytime soon.

(Photo Cred: Complex.com)

KANYE WEST VS. DRAKE (TALE OF THE TAPE)

Both Donda & CLB boasts several big name features. Drake listed some of his features on the billboards including JAY-Z, Future, Lil Baby, 21 Savage & Young Thug. Kanye’s ongoing story is how verses from Chris Brown and Soulja Boy were removed from the album. Both artists have voiced their angst towards the Chicago MC. Iit should be a sight to see how this long-lasting feud will pan out over time.

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Bhutanese Rapper Chogo releases Debut ep “21” | @officially_chogo

#GetSOM via @essince

CHOGO (Photo Cred: Artists IG page)

CHOGO, real name Kunzang Chogyel, is a rising rap star from the Asian Kingdom of Bhutan. The 21 year old recording artist started writing songs in 2018 and has been steadily growing his fanbase since.

The music scene in Bhutan is small but growing, influenced a lot by western music as well as surrounding countries, and current Bhutanese traditions. He is inspired by artists like Machine Gun Kelly and Post Malone and aims to share his music to the world.  When asked about his creation process he says, “I make songs every time I feel like I have something to convey to the people and something that I feel like holding in would let my heart feel heavy.”

CHOGO- 21 Artwork

CHOGO released his debut EP “21” through his new label, Royal Heir Entertainment. Listen to the album below or click here to listen on your favorite outlet: https://chogo.fanlink.to/21

Follow @officially_chogo on Instagram.

CELEBRATING HIP-HOP, LIFESTYLE & CULTURE LOG IN TO STRAIGHT OFFICIAL MAGAZINE

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[MUSIC VIDEO] Zachery Le’on Releases “Black Elderberry” Music Video

*Original Publish Date August 15th 2021

Zachery Le’on (Photo Cred: Francis Nwoso)

#GetSOM via @TenthLetterMedia

ZACHERY LE’ON is riding the wave of his fifth studio project release Black Elderberry to rave reviews. Le’on planned to release the project last summer. The ongoing pandemic had something to say about that. Now that everyone’s officially back outside, what better way for Le’on to flex than to drop the official music video for Black Elderberry this week!

Zachery Le’on – Black Elderberry

Hailing from Indiana, Le’on has become a mainstay in the Indianapolis Hip-Hop landscape. The laid back and meticulous flow of Le’on flows smoothly with the track produced by Hungerforce. Black Elderberry is a ride-out track with serious replay potential! Shot at Cleo’s Bodega and produced by Najah Tai, the video features cameos from some of Naptown’s most renowned artists including SKYPP and Mr. Indiana just to name a few.

(Photo Cred: Francis Nwoso)

Do it for the love, not the money and fame/Do it for the west 28th is what I claim/Do it for the city, they’ll remember the name/If you ain’t following the road to progression, get out my lane

Zachery Le’on-Black Elderberry
(Photo Cred: Francis Nwoso)

Check out the official music video for Black Elderberry down below. As always, we thank you for rocking with TenthLetterMedia & Straight Official Magazine as we celebrate Hip-Hop, lifestyle and culture!

Black Elderberry is available NOW for steaming and download! You can get your copy by clicking here.

You can follow ZACHERY LE’ON on all platforms at Linktree at @zacheryl3on

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[MOCHA MONDAY] KASH DOLL’S “SINGLE & HAPPY” IS AN ANTHEM

Kash Doll (Photo Cred: Cassisus Life)

F*ck that you deserve the world sh*t… cause I know I do, I deserve the stars and the planets too!”

Kash Doll, “Single & Happy”

Summer is almost over but the vibes are not! Kash Doll gifted us with her new hit “Single & Happy” and I don’t think we knew we needed this, but THANK YOU KASH! The 29-year-old “Rich Hoochie” rapper teamed up with Eric Bellinger and Wale to create this liberating anthem for both men and women. It is currently available on all platforms and it’s such a feel-good record that you have no choice but to listen to it over and over again.

I can’t speak for how single or happy you are, but what I do know is that Kash, Eric, and Wale went off on this track. No matter how you feel about any of the participating artists, you can’t help but to bop your head and sing along. The metaphors, lyricism, and delivery in this work are nothing short of fantastic!

Wale (Photo Cred: Billboard.com)

A woman tried to curve me, she flourished in mediocrity.”

Wale, “Single & Happy”

You can listen to the song on your favorite streaming service, but if you just can’t wait to hear this 3 minutes of a boss anthem – click below for the lyric video down below!

Kash Doll recently took to twitter saying, “I make music for me and women like me…. I like sex but I love money more.” Ms. Doll. We stan.

#GetSOM via @mochabk

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