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Let’s Talk King of Kentucky | @est.gee

If I ain’t a young shiner then what do you call that?”

@est.gee

#GetSOM via @mochathemack

Earlier this year the “Bigger Than Life or Death” rapper was cited countless times as one of 2021’s breakout rap stars, and rightfully so. Signed to Yo Gotti’s CMG, EST Gee is credited doing features with the best of them – Lil Baby, Moneybagg Yo, Future, Lil Durk, and 42 Dugg just to name a few. People love EST Gee because he raps about some pretty dark topics, but in a way that truly embodies modern musicality.

Let’s Talk King of Kentucky | @est.gee

We ain’t got no pro team in Louisville, this a brick town”

EST Gee

Now, most people who think of Louisville, Kentucky think of bourbon, racehorses, and Muhammad Ali. Lately in the 20’s, Jack Harlow and now EST Gee, have been running the Bluegrass State. Admittedly, I was not a fan at first, but I rooted for him anyway because we’re originally from the same city. It caught my attention listening to his collab with Moneybagg, which is one of my favorites in the game right now, but still I wasn’t convinced he was the star that Yo Gotti was making him out to be. I recently got a chance to really review the album and honestly, I was upset with myself for sleeping on him for so long. I did some further research and had a fan girl moment when I found out that his birthday is the day before mine – he’s automatically my favorite.

On a more serious note, the “young shiner” was described as being “apathetic” towards his fast rising career. I won’t quote it as a zodiac attribute, because like he said in a Pitchfork interview, “He’s seen it all and thought of it all.” When you get the chance to travel as much as he has, you realize that everywhere is really the same – some places are just flashier or more hood or country than the next. EST Gee has the potential to make it all the way. He used to play football before his rap career took off and let’s just say “he’s good at everything he does.”

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TenthLetterMedia & Straight Official presents the #SaturdaySpotlight

Celebrating Hip-Hop, Lifestyle & Culture Straight Official Magazine & TenthLetterMedia presents the #SaturdaySpotlight

#GetSOM via @TenthLetterMedia

For nearly a decade, Straight Official Magazine has been the source for your daily dose of hip-hop, lifestyle and culture. Serving as the home publication for the Worldwide Fleet DJ’s, SOMag has worked to both keep you up-to-date on the latest news in music and entertainment and breaking new artists. When TenthLetterMedia joined the team we began to work to discover the independent talent nationwide. Saturdays were ours as we connected like Voltron to bring readers a dope feature known as the #SaturdaySpotlight.

Perfect TIming

It was during that time the city of Indianapolis was on fire, with a plethora of artists that were making hip-hop more than just a weekend thing. The landscape became more diverse and at the same time, more business minded to change narratives and for some artists like Indianapolis rapper TRAJIK to reach unbelievable heights. The first artist that I covered early in my career that ended up gracing the cover of the city’s largest newspaper as the face of this movement is a testament to the change that he spoke to me about way back in the day. Before he snagged roles as an actor in Empire & Proven Innocent, we featured him in the magazine on the heels of his Welcome To Traptown album release in 2019.

From there, it was all gas and no brakes…

Within the same year, another major talent from Indianapolis began to make noise as producer Playbwoi Tha Great was signed to Bad Azz Music and we were right there with a feature about his dope visual for his single “It’s Clear To Me” from his RockSolidForever 2 album release. In ten years of music journalism, I have sat down with some of my favorite artists, but there’s something about doing so with not only hometown artists, but with friends that makes these features hit different.

Like when we got to chop it up with the homie Matthew “M-80” Markoff on the heels of his comeback to the mic with his “Done Done It” release and the amazing interview we had with the one and only T-Quest, we have had a niche for bringing you the brightest and most talented acts from across the land.

And we intend to keep a good thing going…

Left: Matthew “M-80” Markoff, Right: T-Quest

DON’T CALL IT A COMEBACK…

In coming back from a situation that was out of our control, we are formally introducing the weekend feature back to the masses! This time around, we are looking for more than just artists. We’re looking for business owners, models, producers, comedians… whoever you are we want to shine the light on you!! We’re looking to discover more dope artists like T. Harris, Dead Silence, Illy Octane & Ro Wilson.

From Left: Dead Silence, Right Illy Octane

Ro Wilson (Photo Cred: TenthLetterMedia)

As always, we thank you for rocking with Straight Official Magazine & TenthLetterMedia as we celebrate Hip-Hop, lifestyle and culture! If you are interested in being featured in the #SaturdaySpotlight then check out the flyer down below for more information. Stay tuned in for more dope content and remember, it’s the #DueSeason so #GetSOM!!!

T. Harris (Photo Cred: TenthLetterMedia)
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Get Familiar With Tiffany Jaye | @tjayetaylor

#GetSOM via @djspins

Recently we got the chance to catch up with North Carolina recording artist Tiffany Jaye who is on the grind and shows no signs of slowing down anytime soon.

Tiffany Jaye

The music, notes, words, pictures…everything that music and art is about is the mere essence of what I love to do and who I am.

Tiffany Jaye

DJ Spins: What is your Stage Name? Please tell us where you’re from and what first got you interested in the entertainment industry?
Tiffany Jaye: My name is Tiffany Jaye born in Brooklyn, NY raised in Charlotte, NC. The idea that one could possibly make a living off their passion was what sparked my interest. Crossing paths with O.G. Neil, at 16, was an open door that made that possible and we’ve been rocking together ever since. I had the voice that could move mountains while he taught me the fundamentals of the business.

DJ: Who and/or what inspires you to create?
TJ: Inspiration comes from the overwhelming sensation to channel my emotions and have somewhere to put them. The soundboard is like a blank canvas waiting to be painted.

DJ: How would you describe your sound?
TJ: My sound is Mariah Carey for her range. Ne-Yo for his writing. Kehlani, Yebba and Victoria Monét for the feel that they bring to the track. They have amazing flavor and what I’m feeling right now in my spirit.

DJ: What is your creative process like?
TJ: My ideal creative process is sitting with a musician and if I have something in mind, like a melody I hum it and we start from there. Or I see where their head is at and we just create. Create from different ideas/inspirations that we’re thinking of at the time. Usually, when the process is like that I find those projects to be the most successful and smooth. There’s more of an organic flow that you get when you create from scratch together with someone else versus receiving a bunch of tracks to choose from and piece the song together.

DJ: What artist(s) would you like to collaborate with?
TJ: BabyFace for his tenure with songwriting and arranging. Ryan Leslie because he’s like a modern-day Stevie Wonder with his ability to play many instruments. He dubbed himself the Black Mozart, bold and fitting. Lady Gaga for the caricatures she’s displayed to the public throughout the years. I want to learn how she channels and makes them believable on screen. Lucky Daye because since his first album “Painted” I’m loving everything he’s doing in its entirety. His choice of features, his subject matter, his vocals, the production, everything.

DJ: If you could open a show for any artist who would it be?
TJ: Lucky Daye – I believe he’s well on his way and it would be a good mix of a show with me opening for him.

DJ: What is one message you would give to your supporters?
TJ: The music, the notes, the words, the pictures, everything that music and art is about is the mere essence of what I love to do and who I am. I hope that you not only listen for entertainment but also gain some personal growth. Preserve and continue to build your confidence by being inspired so that you can be an inspiration to someone else. We all have gifts and talents so find what works for you and use that to help serve others in whatever way you see fit. Whether it’s through singing a song, saying hey, or just giving a hug or a smile. I want you to enjoy, live life, and be free. God bless you, Love Tiffany Jaye.

DJ: What is the most useless talent you have?
TJ: I know that whatever I put my mind to I can accomplish it. With enough focus and discipline one year I learned how to crochet. I started a blanket to find a new hobby to quench my loneliness. While this was successful for the time being in the since of the question I would only call it useless because I don’t have the passion to take it further as I have with my music. It was a one-time thing and it accomplished the fix I needed at that point in my life. Music is something that will never go away. It’s my drug of choice. My vice when I want to escape. Being a part of the creative process is my reason to live.

DJ: What would you be doing right now, if you weren’t doing music?
TJ: If I wasn’t doing music I would probably be more invested in my job and would’ve taken opportunities to move up in that field sooner. Use that as a stepping stone for cash flow to work on my visual art, applying and entering into contests and gallery shows to eventually make a living off of that.

DJ: Who are some artists you admire and why?
TJ: Dorothy Dandridge, Whitney Houston, Mariah Carey, Boyz II Men, Ne-Yo, Janet & Michael Jackson. I’m going to take time to expand upon one person here. Tina Turner. She’s like lightning in a bottle that couldn’t even contain her. She showed up and was fully present defying all odds and can now bow out gracefully with her mind, health, and a new vision of life going forward.

DJ: What is the best advice you’ve been given?
TJ: I’ve recently been listening to Brenden Burchard’s podcast called “The Brenden Show” and one of the things he suggested was to have a delayed emotional response when communicating. I’m working through being highly reactive so taking time, just a second to breathe in and out before I give someone a response has helped me provide a better, more well thought out answer. It doesn’t come off defensive or irrational which is what I want to perfect. Being proactive in my thinking is a skill I want to master.

DJ: If you could change anything about the industry, what would it be?
TJ: The pay-to-play culture. I wish there was another way to weed out the riffraff to determine who’s really serious versus who’s not.

DJ: What’s next for you, where would you like to see yourself in the next year?
TJ: I would like to continue creating a few singles, not an album yet, and solidify my audience. Refining my social media and what fans tune into when they come to any of my platforms.

Check out Tiffany Jaye’s latest single “Callin Me” below and follow Tiffany on social media @tjayetaylor on Instagram, Facebook & Twitter.

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Midwest Artist Krishaun Fritz Releases New Single “D-Boy Block”

Born and raised In Detroit, Michigan Krishaun Fritz has been making music since middle school. Inspired by stars like Jeezy he’d met backstage at shows, he’ now brings his own flavor to the industry. He’s been growing a following on social media,. Krishaun has been paying dues to make it in the rap and R&B game with his debut releases.

Check out “D-Boy Block” out now on all major platforms worldwide.

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Donda is Smashing Streams!

#GetSOM via @insiderproductionz

Kanye West’s epic tribute album to his mother, Donda was released Sunday, August 29. On September 5th it was confirmed by Def Jam that the album received over 520,000 equivalent units globally within a 7 days, having accumulated over 775 million global streams in that period. The album generated over 442m streams on the Spotify platform and on the Apple Music platform the album generated 242m streams.

Way to go, Kanye!!

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Rick Ross Claims Next Project To Be “His Best Yet” | @RICKROSS

NEWARK, NEW JERSEY – AUGUST 26: Rapper Rick Ross attends the 2019 MTV Video Music Awards red carpet at Prudential Center on August 26, 2019 in Newark, New Jersey. (Photo by Aaron J. Thornton/Getty Images)

#GetSOM via @TenthLetterMedia

RICK ROSS is back in the news again. The Miami rapper is confident his new album Richer Than I’ve Ever Been, will be his magnum opus. Even without an official release date or track listing, Rozay feels as if this will be the one that will get the fans back excited.

Rick Ross (Photo Cred: Rap-Up.com)

RTIEB was set to be released earlier this year. Ross took his time and delayed the project to take more time in perfecting it. Ross was on The Bakari Sellers Podcast not too long ago and he spoke highly on the album and what fans should expect.

(Photo Cred: HipHopDX)

“Really I feel this is the best album. I make progress every day. The words I use, the positions I’m in. The things I’m able to say. Some of the stuff I’m saying on the album gon’ separate this album from others. A lot of people are going to say Rozay shouldn’t have did thaaaat. I think I should. Why not? That’s what the game needs. I’m only going to bring what the game needs.”

Rick Ross-The Bakari Sellers Podcast

Finally, Ross is also attempting to get his driver’s license. With many luxurious cars at his disposal, the Maybach Music general has taken to social media to air out his grievances with the DMV. The pursuit has been trivial and comical, as you can see in the video below.

Rick Ross explains his issues in trying to acquire his driver’s license (Photo Cred: SOHH Twitter Page)

It’s good to know Rozay has a huge heart. Let’s just hope the DMV has the same sized one!

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[Artist] Darrell Kelley Pleads “Take Your Knees Off Our Necks!!!” in New Release

#GetSOM via @essince

Viral Records has announced the release of both a DVD collection of music videos as well as an audio album from R&B artist Darrell Kelley. The two share the same title of “Take Your Knees Off Our Necks!!!”.

“Take Your Knees Off Our Necks!!!” has been the cry echoed in urban streets, as sadly, the long list of names from the African-American community and the economically suppressed who were killed by the law enforcement officers continues to grow. Hardly a week goes in the American news cycle that does not contain at least one report of another death of Black and poverty-stricken people at the hands of the police. Darrell Kelley is among the many millions saying enough is enough, and he says it through his music.

Sound Cloud | Facebook

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[Single] Krishaun Fritz ‘D-Boy Block’

#GetSOM via @mzonpoint Krishaun Fritz Born July 12,1996 was raised In Detroit, Michigan and has been into music since middle school and high school rapping at the age of 11 in his own basement. At the age of 21, he met Jeezy and other rappers at the shows backstage and outdoor events. He always tried to work with them, inspiring by them but now he is bringing heat to the music industry which he Putting in work, networking with different artists on social media, struggling and paying to make it to the rap and R&B game with his releases his very first three singles months ago. R&B Sensation No Reason & D-Boy Block, Who Let the Freaks Out now on all Platforms Spotify, Apple Music, YouTube, Tidal , and more.
Stream on iTunes: https://music.apple.com/us/album/d-boy-block/1574339094?i=1574339095 Instagram Krishaun_thegreatest1 Facebook: Krishaun Fritz For Booking Contact: Sheila Miller 313-704-4309 OR 248-277-1662
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50 Cent & More Set to Headline 2022 Riviera Maya Golden Sand Festival | @50cent

#GetSOM via @TenthLetterMedia

50 Cent (Photo Cred: Hollywood Reporter)

50 Cent intends to set 2022 off with a BANG! He along with several other artists will be headlining the 2022 Riviera Maya Golden Sand Festival. The event takes place on January 12-16th. The line up that will bring back the flavor of both the 90’s and 2000’s. With performances from Lil Kim, Fat Joe, Kelly Rowland & Ludacris just to name a few! Fif made it official via his Twitter page this week and the anticipation is already beginning to build!

Billboard reports that the winter will heat up with this blend of both Hip-Hop and R&B stars. The idea is to take us back to simpler times. With good music, food and drinks (which are all included in your stay). The four-day, five night event includes pool parties, daily yoga, wellness and meditation sessions and a COVID-19 money-back guarantee. Check out the Pollen website for more information.

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J-RO Releases Latest Single “Heaven” Featuring Scarface

#GetSOM via @djspins

Indiana gospel recording artist J-RO releases his latest single titled Heaven, featuring Hip-Hop Legend SCARFACE. The track also features gospel recording artists Paul Alba & Von Won. The single has gained over 15k streams worldwide and has earned Tunecore certification. The video is coming soon but in the meantime, you can check out J-RO’s latest visual below. Heaven Is Available On Audio Mack and all major digital platforms. You can click here to stream the album.

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